"Children from the Northeast, in their childhood, they were not allowed to eat a can of canned food when they were sick. After eating the canned food, the disease will be cured." "The god of canned yellow peach will bless you with health!"

How can this canned yellow peach, which even the manufacturer deliberately refutes rumors as having no medicinal effect and advises netizens to stock up rationally, become a "magic tool" for treating colds and fevers in the eyes of Northeastern people?

A product of an era of scarcity

“When I was sick when I was young, my family would feed me some canned yellow peaches, which were cool and sweet. It’s a lot more comfortable.” For many Northeastern people, eating canned yellow peaches when they have a fever or cold has become part of the treatment process, and can even be jokingly called “Northeastern metaphysics.”

Netizens posted photos of canned fruit shelves on social platforms, including canned yellow peaches that are out of stock. Screenshot taken from a social platform.

However, in fact, eating canned food when you have a cold or fever is just a helpless move for the people of Northeast China in an era of scarcity. The early canned yellow peaches were just the "little brother" among many canned fruits.

“When I had a fever and cold when I was a child, the doctor would not only prescribe medicine as usual, but also tell me to eat some canned fruit. This is actually because the canned fruit contains sugar.” Ms. Qiu, who lives in Liaoning, told Sino-News Finance, “White sugar is a diuretic. It can help the body recover, but white sugar was very expensive at that time, so canned fruits were used instead."

In addition to replacing sugar, canned fruits are also a "substitute" for fresh fruits. In the past, fruits in the Northeast were rare, almost only apples, pears, and peaches, and they were difficult to transport and store. Therefore, canned fruits, which are easy to store, taste sweet but not greasy, and can supplement water, sugar and vitamin C, have become the first choice of nutritional products for Northeasterners who are sick.

The "turnaround" of canned yellow peaches in the Northeast

According to Ms. Qiu's recollection, the earliest canned fruits that were popular on the market included canned oranges, canned apples, canned pineapples, canned yellow peaches, etc. etc., the most popular of which are canned oranges and canned apples.

“Oranges are very rare in the Northeast, so many people like to buy canned oranges to try them out; the Northeast produces apples, and canned apples are the cheapest, and many people buy them.” In contrast, canned yellow peaches are popular. In fact, it is not easy to sell.

This situation changed in the 1990s. The merchants at that time used the trump card of "Tu Geely" in their promotions. "Peach wood wards off evil spirits, and 'peach' is homophonic to 'escape'. Eating canned yellow peaches can 'escape', so it spread."

"Peach Pass" posted by netizens on social platforms "Epidemic" homophonic propaganda. Screenshot taken from a social platform.

Since then, canned yellow peach has surpassed all other canned fruits and has become the veritable "King of Canned Fruits" in Northeast China. Canned yellow peach is not just a nutritional supplement to buy when you have a fever or cold. "Two packs of zongzi cake + two bottles of canned yellow peach" have become a standard gift for many Northeasterners, adding a touch to the dining table for birthdays and holidays. Festive.

From early off-brand canned products to the establishment of brands after the promulgation of the Trademark Law, Northeasterners who like to eat canned yellow peaches have also made many canned fruit manufacturers in the Northeast popular, such as Linjiapuzi , Zhenxin, etc. all came to Dalian, Liaoning, which is rich in yellow peaches.

Experts and manufacturers remind: There is no medicinal effect, so stock up rationally

In today's developed Internet age, the enthusiasm of Northeastern people for canned yellow peaches has also infected the current Southerners. After canned yellow peaches became popular, many southern netizens also expressed emotion: "As a southerner, I was also panicked. I have never known that canned yellow peaches have this effect in my 30 years, so I started to stock up."

But can canned yellow peaches really cure fever and colds?

According to media reports, Gao Xiaoling, deputy director of the Department of Respiratory and Critical Care Medicine at the Second Hospital of Shanxi Medical University, reminded that canned yellow peach is not really a specific medicine for fever and cough, but more of a sweet "comfort" agent". Especially when cough symptoms occur, eating sweets such as canned yellow peaches will aggravate the cough.

The canned food company Linjia Puzi recently issued a statement stating that the canned yellow peach itself has no medicinal effect.

Linjia Shop also issued a statement recently saying that the canned yellow peach itself has no medicinal effect, but can only relieve discomfort when you are sick and have no appetite. He also said that the supply of canned yellow peaches is currently sufficient, and it is recommended that netizens stock up rationally and not follow blindly.