In order to ensure that work or things can be carried out in an orderly manner, it is often necessary to prepare a plan in advance, which generally includes guiding ideology, main objectives, work priorities, implementation steps, policies and measures, specific requirements and other items. So how should the plan be formulated properly? The following is the preferential activity plan of hot pot restaurant that I have compiled. Welcome to learn from and refer to it. I hope it will help you. Hot pot restaurant preferential activity scheme 1

The bleak operation of hot pot in summer has become a roadblock for investing in hot pot or hot pot catering. The hot summer has become the jinx of hot pot and hot pot catering. How to operate hot pot in summer? Where is the road?

1. Beer is free

Summer, hot summer. Cold beer, when I think about it, I feel like a volcano erupts and it rains heavily. My heart is cool with a creak. Ice beer in advance, unlimited supply. Some people may think that they will lose money, but it turns out that it is equivalent to a 2% discount on all singles. When I was the general manager of Qilong Hot Pot in Chongqing, including the direct stores in Chongqing, it was such a marketing strategy, which not only earned full popularity, but also earned a lot of money. With facts as the basis, you don't have to doubt.

finally, just hearing that beer is free is enough to attract people's attention. It's you, aren't you going?

2. strategy of adding fire to the fire

since everyone thinks that eating hot pot will get angry, we might as well add fire to the fire. This is also one of the marketing strategies. The actual operation method is "getting angry, you are more angry!" The theme marketing activity of "pie falls from the sky, and hot pot is free".

Activity rules:

(1) Customers who come to eat every day will get a table free of charge.

(2) If there are 68 tables in your restaurant, put 68 ping-pong balls in the lottery box. One of the balls is free.

(3) during the peak operation period, for example, when 8 pm is the guest occupancy rate, the seated guests will be charged.

(4) Go to the table and let the guests touch the prize. If they touch the free table tennis, the store will pay for all the expenses before the account is tied. Even if the guest spends 2 yuan, as long as he is so lucky and courageous.

This strategy is to add fire to the fire, and create a beautiful yearning that people all want their own fire. The key point is to make this kind of atmosphere, and transfer people's other expectations of fire with an interactive atmosphere. At the same time, this marketing strategy is also in line with China people's gambling psychology of buying lottery tickets. If I am free of charge, I am lucky, just like winning the first prize in the lottery; If I don't win, then I don't care. Anyway, I spent it myself.

3. Other marketing strategies

(1) Free ice cream.

(2) Free herbal tea.

(3) Free mung bean soup.

and other marketing activities with small strategies should not be used alone. Cooperate with other large-scale promotional activities to increase customers' image of us. Preferential activity plan of hot pot restaurant 2

1. Purpose

We already know the general plan to crack down on competitors. By cracking down on competitive brands, we have a very good advantage in newly opened stores. However, for competitors who have been operating successfully for a period of time, our previous attack cannot directly affect our turnover, so we need this supplementary plan to seize and narrow the market of some competitors and achieve the purpose of cracking down on competitors.

2. Preparation before grabbing

Before any activity is carried out, a single store should make a preliminary survey of its competitors in the business circle, and separate the main competitors from the secondary competitors. The survey of the main competitors includes: decoration positioning grade, food price positioning, competing competitors' selling points, service quality, hygiene, operation process, turnover, attendance rate, advertising strategy, promotion strategy, etc. Based on the analysis of the results of such market surveys, we will formulate our robbing plan.

third, because of different brands and regional differences, the headquarters only provides a few typical examples, and does not intend to make detailed implementation rules, focusing on spreading an idea, hoping that a single store will have its own detailed plans and strategies in implementation.

IV. Snatching strategies

I > The decoration orientation of a single store

1. The decoration style of a single store implements the headquarters standard, which not only has a distinct personality but also highlights the cultural atmosphere. (High-grade shops include plaques, poems, calligraphy and paintings, reliefs, etc.)

2. Decorative materials and construction techniques should not be too rough.

3. A single store with a large scale and high grade is relatively competitive. A VIP room can be set up in the private room of a single store (gold or silver utensils can be considered) to attract established customers, and at the same time, it can play an advertising role and create influence in the industry.

4. Single stores with an area of more than 8㎡ may consider adding a performance platform: ① Folk music performance (guzheng, dulcimer, erhu, etc.); (2) Fashion models perform and singers sing to increase the atmosphere and stabilize the tourists.

second > Price positioning

Price is the most sensitive adjustment lever. We should position the price according to our own situation. Our pricing standard does not refer to the secondary competitors, but mainly refers to the main competitors of the same grade. The price is slightly lower than this kind of competitors, and we must never be higher than the competitors or sell the main products at special prices, and (other price differences are basically the same) we are superior to the competitors in terms of services or preferential measures.

three > Analyze the advantages and disadvantages of competitors.

we analyze the advantages and disadvantages of competitors in the business circle from two aspects: important factors and unimportant factors, such as environment, hygiene, dishes and services. Non-important factors mainly refer to supplementary and auxiliary measures, such as some non-significant preferential measures; Among many important factors, our competitors already have it (the difference in price is our appeal point), so our detailed rules must find the shortcomings of competitors in non-important factors (auxiliary factors), such as whether competitors have parking lots and car washing services; How many kinds of snacks are there, and whether there are foods that children and women like; Whether the group has vehicle transportation; Whether there are green plants in the store; Extension of service; Whether there is a congratulatory gift; The ingenuity of small gifts, etc.

in order to make our single-store manager have a concept and implementation ideas, the following is a brief introduction of the theory of "quadrant analysis model", hoping that the theory conveyed by the headquarters can enlighten our single-store manager.

advantages of repair area advantages: (of high importance) are advantages of single store, which need to be maintained.

opportunity zone maintenance zone repair zone: (of high importance) The performance of a single store in this respect is relatively poor, and it needs to be repaired and improved.

Opportunity area: (low importance) The single store has a poor performance in this respect.

Consumers and competitors, including our single store, have ignored it. Our single store can tap this opportunity, understand the satisfaction of our customer base and attract potential customers.

maintenance area: (of low importance) the single store performs better in this respect, which is of little practical significance to the single store and does not require much effort. Hot pot restaurant preferential activity plan 3

1. Theme: Send 5 yuan beer coupons when the dishes are consumed in 1 yuan;

2. Time: 2xx.5.2——2xx.6.2；;

3. Region: franchisees

2. Purpose:

1. Drive consumption in June and June, thus increasing turnover;

2. Improve the turnover rate during the activity period;

3. Improve the popularity of the dragon hotpot;

III. Activity content:

1. During the activity period, anyone who spends all the food in 1 yuan in the franchise stores of Guojianglong Hot Pot will get a "Beer Coupon" with the value of 5 yuan, and two "Beer Coupon" with the value of 5 yuan when spending all the food in 2 yuan, and so on! (Remarks: Franchisees arrange beer brands according to the actual situation. )

2. Every customer who comes to the store on the third day of the Dragon Boat Festival (2xx.6.4—6.6) will be given an extra gift at each table: a dumpling with a sweet feeling for the Dragon Boat Festival, and a beer coupon for crossing the river to make the pot cool.

Instructions for use:

1) This coupon is only available in Chongqing study hotpot franchise stores;

2) This coupon cannot be exchanged for cash, and it will not be changed or torn;

3) This coupon is only for in-hall consumption, excluding packaged products;

4) During the activity, customers who spend more than 1 yuan (excluding the bottom of the pot, saucers, drinks and drinks) on a single table can use one "Beer Coupon", and customers who spend more than 2 yuan (excluding the bottom of the pot, saucers, drinks and drinks) can use two "Beer Coupon", and so on;

5) This coupon is a beer credit coupon, which is limited to the designated beer consumption listed in the activity, and is not used for other consumption;

6) Please show this coupon at the same time when you check out to enjoy the discount;

7) The copy of this coupon is invalid;

8) This coupon is valid only if it is stamped with a special financial seal for the restaurant. Please consult the store for detailed usage. ;

9) The final interpretation right of this promotion belongs to our restaurant within the scope permitted by law;

1) this coupon is valid for 7 days from the date of issue;

IV. Promotion plan:

Presentation form, time, method/content Dragon Boat Festival Zongzi 2. 5。 2——2——。 6。 2 the purchase quantity is 15cm—1cm on the table according to the actual situation of the store. This is the photo adhesive, which is directly attached to the desktop. In-store posters 6 ㎝-8 ㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝13213

planning: publicity design and store layout;

finance: setting and monitoring of cash register system, and management of beer payment;

storefront: the storefront specifically implements, arranges, coordinates, and returns to 3 related explanations; (You must make relevant registration when sending 3; The return ticket must be signed by the cashier, the store manager and the customer.)

Procurement: procurement of materials needed for publicity;

please contact the planning department of Jianglong company to send the poster and DM template online so that all stores can apply the preferential activity scheme of hot pot restaurant. 4

1. The theme of the activity is

pure fragrance, smell and health —— _ _ (name of the store) to celebrate the holiday and welcome New Year's Day

2. Decorations in the store

You can choose some Chinese knots, traditional window grilles and other stickers.

Employees' clothing. During the New Year's Day, employees' clothing can also fit the festive atmosphere. Female employees can wear ethnic costumes such as red cheongsam to set off the New Year atmosphere.

III. Timetable

In principle, the overall activity planning scheme should be worked out before December, so as to reserve enough time for implementation, and if there are any problems, there is also time to modify and deal with them. Provide a timetable for reference only.

1) From December 1st to 8th, formulate specific layout plan and publicity plan;

2) Determine the drinks and menu for the event from December 5th to 15th;

3) The cultural programs will be approved from December 5th to 15th;

4) Christmas decorations and arrangements from December 15th to 2th;

5) Make preparations for Christmas activities on December 23rd, and determine the person in charge of each link;

6) The decoration and arrangement of New Year's Day from December 26th to December 3th;

7) On December 31st, Qian made all preparations for the New Year's Day activities and determined the person in charge of each link.

iv. Poster design

Whether it is Christmas or New Year's Day, making themed posters needs the restaurant to decide according to the style of its own store, highlighting its own characteristics. And it should be eye-catching and placed in the most conspicuous position of the restaurant:

Generally speaking, the styles are required to match. For example, in a traditional Chinese restaurant, you can choose a design method that combines Western elements and Chinese and Western elements while showing the characteristics of the restaurant during Christmas; During the new year's day, you can add festive elements to the antique atmosphere of the restaurant; For emerging fashion restaurants, whether during Christmas or New Year's Day, you can add some lively illustrations and use brighter colors in posters and publicity pages; If it is a high-end western-style restaurant or cafe, posters and publicity pages can highlight western traditions during Christmas, and some elements with China characteristics can be added during New Year's Day.

V. Advertising

1. Online publicity: The Internet has become the mainstream of today's times. Therefore, Weibo and WeChat WeChat official account are used to publish this event on the Internet. From the promotion of the event to the progress of the event, photos are taken and published on the website to publicize this event, and lucky fans are selected to participate for free to attract public attention. The marketing of Weibo and WeChat should be done properly;

2. Group purchase promotion: In recent years, group purchase, a new consumption mode on the Internet, has sprung up, and many young fashionistas will also choose this preferential way to spend. In this advertising campaign, we might as well join the group buying model to attract mass consumption;

3. Create an atmosphere of Christmas or New Year's Day through storefront decoration. At Christmas, you can use Christmas trees, Christmas hats, etc. to place them in outdoor conspicuous places to attract consumers to come to the store for consumption;

4. Make Yi Labao, a festival promotion exhibition stand, for publicity;

5. Make electronic screens to publicize our Christmas and New Year's Day activities to new and old customers;

6. SMS promotion: send Christmas and New Year's greeting messages to existing new and old customers to promote holiday promotion activities.

VI. Activity arrangement

1. Setting a theme

Set a theme for this activity, such as "Happy Christmas, Enjoy Food", "Celebrate New Year's Day, and _ _ Restaurant will accompany you" and so on;

2. Set up a special cultural wall of "Celebrating Christmas and Welcoming the New Year"

On one side of the restaurant lobby, a special cultural wall of "Celebrating Christmas and Welcoming the New Year" is specially made to decorate the festive atmosphere of the hotel restaurant in this special way. The whole cultural wall is covered with snowflake pendants, Santa Claus statues, golden garlands, little stars, etc. Employees can write their own wishes for Christmas and New Year's Day's expectations on the cultural wall, and customers can also

VII. Special activities on New Year's Day

1. Add the activity of "distributing red envelopes", in which you can give our vouchers.

2. Set up a lucky draw

3. Special food:

4. New Year's Day food activities

5. Make a "New Year's Package" and give some discounts when ordering the package.

6. Each table can get a special snack in the restaurant during New Year's Day.