Le Guide Michelin is the general name of food and travel guide books published by Michelin, a famous French tire manufacturer. Among them, Le Guide Rouge is the most representative, so sometimes the term Michelin Guide refers to "Red Guide".

In addition to the accommodation guide with red cover, there is also the "Le Guide Vert" with green cover, which covers itinerary planning, scenic spot recommendation, road guidance and so on. 2018 On June 29th, Michelin Guide reached a strategic cooperation with WeChat Pay.

Michelin guide was born in 1900 during the Paris World Expo. At that time, Michelin Brothers, the founder of Michelin Company, was optimistic about the development prospect of automobile travel. If automobile tourism is more prosperous, their tires will sell better.

Therefore, maps, gas stations, hotels, garages and other information helpful for car travel are collected together, and a Michelin guide (the size of a portable manual) is published and provided to customers free of charge.

strategic cooperation

2018 On June 29th, Michelin Guide and WeChat Pay announced a strategic cooperation in Guangzhou. The two sides will give full play to their respective superior resources, and cooperate in many aspects such as brands based on Michelin Guide's authoritative catering evaluation experience and WeChat payment, applets and social advertisements to provide users with smarter and better catering experience.

In July, in addition to the joint brand user activities of Michelin Guide and WeChat Pay, WeChat Pay will also discuss with Michelin Guide to provide the latest smart catering solutions for Michelin restaurants. The two sides will integrate online and offline resources, use AI, big data, face recognition and other capabilities, or integrate technical ideas and experiences for Michelin Guide and Michelin Restaurant.