After experiencing rapid expansion in the previous period, commercial real estate has generally become quiet. Whether it is large-scale complexes, office buildings or street pavements, they are currently generally in a saturated state. In the era of e-commerce, experiential and service industries have become the main platform for commercial real estate. Among them, the catering industry has become the most important industry in commercial real estate investment projects this year. Survey statistics from relevant institutions show that Dongguan is currently at the peak of upgrading and upgrading of the catering industry, and it is also the only bright spot in the cold winter of the commercial real estate market. Industry insiders have commented that the catering industry, which is small, scattered and poorly managed, can no longer withstand the test of the market. At a time when many manufacturing industries are transforming into the service industry, the service industry, which is dominated by the catering industry, is saving commercial real estate in trouble.

Phenomena 1: Catering industry gathers at subway exits

A remarkable phenomenon is that wherever there are subway exits, the original commercial real estate projects are rapidly transforming into catering industry gathering areas. In the past few days, reporters have visited the First International near the Hongfu Road subway entrance, the Animation City at the Xiping exit, the Houjie Wanda Plaza (free house viewing) business district and other areas. Under the rapid layout of the catering industry, other industries have given way.

In the area involved in the Hongfu Road subway exit, Yifeng Road, Hongfu East Road, and the First International Business District, there are many shops and shopping malls. In anticipation of the opening of the subway, the positioning, investment and promotion of commercial real estate The promotion has begun another round of new layout.

In the area around the Xiping subway exit, the catering industry has developed rapidly. Among them, the animation cultural city in Xiping that has been running for many years has ceased to exist in name only. Instead, many large and medium-sized catering companies have settled in, forming a catering street as a whole. .

The situation on Science and Technology Road, which is separated from the Animation City by Dongguan Avenue, is even more prominent. In the section between Jinyu Washington and Xintiandi in the center, there are 300 shops along the street. After several years of unsatisfactory investment operations, they are currently showing the momentum of catering companies opening stores one after another. In this so-called core location of the future Dongguan headquarters base, another restaurant street in Nancheng is formed.

At the Houjie subway exit, the area headed by Wanda Plaza once again shows the momentum of expansion of the catering industry. The staff responsible for investment promotion at Wanda Plaza revealed that with the current rapid development of e-commerce, the traditional department store industry and daily life sales are gradually declining. Only experiential and interactive service industries are the key industries for investment promotion. The catering industry has low barriers to entry and is not very professional, so it has become the first consideration for many entrepreneurs and self-employed people who open stores for business.

Phenomena 2:

Large and medium-sized restaurants

Settled in commercial complexes

As one of the subway exits with the largest flow of people in Shizhong District , the commercial real estate around the Hongfu Road subway entrance is undergoing the biggest change in business formats in history. The most obvious one is the First International Business District. Currently, large-scale catering industries have moved in, causing the commercial complex that was originally dominated by shopping malls and department stores to become a large and medium-sized catering gathering area.

Half of the fashionable electronics city located in First International has been transformed into a dining area. The second floor of the original Fashion Electrical City, which covered several thousand square meters, has been closed for business and is now home to more than a dozen large and medium-sized catering businesses. In order to facilitate passenger flow after the opening of the subway, First International Property Management Company built an air corridor in the middle of adjacent buildings to connect the office buildings that were originally isolated from each other with corridor bridges, thereby providing white-collar workers working in several buildings with no need to You can directly enter the restaurant street when you go downstairs.

The Yifeng Road business district across from the First International Road has always served the residents of the Huolianshu community as a restaurant, leisure and street shop. The completion of the Taiwan Commercial Building and the Telecom Building has greatly increased the flow of people and consumption power in this area, and the transformation and upgrading of the catering industry will follow. "It used to be that they were mainly small catering shops, which were dirty and messy and had low spending power. This situation led to low storefront rents. It seems that this situation is changing now." A person from the property management office of Yi Feng City Plaza Analysts believe that the stores along the streets of Yifeng City Plaza are increasing in scale and the proportion of large and medium-sized catering companies is increasing.

Phenomena 3: Animation City transformed into shops and became popular again

The catering industry is not only eating into traditional street shops and complexes, the entire commercial real estate industry is developing in this direction. direction. The catering industry is changing from its original extensive operation, small and messy state to large-scale, specialization, elaboration and enterprise. After some explorations in the renovation of old buildings and old buildings, they discovered that the catering industry is the critical need for commercial real estate in the future.

Animation City, located in Xiping, Nancheng District, is the earliest animation industrial park in Nancheng District, Dongguan and the first commercial real estate project to successfully transform old buildings and old buildings in Xiping. It is gradually turning into a restaurant street.

Facts have proved that the development of the catering industry requires commercial real estate projects such as Animation City. For example, the large catering enterprise Hengli Niuzhuang needs a large amount of space and the high rents of expensive street shops are unaffordable. In the past, it could only be located at the junction of urban and suburban areas far away from the city center. However, the positioning of relatively low prices, convenient parking and high industry concentration such as Animation City provides large and medium-sized catering companies with the conditions to transform and upgrade the catering industry.

With the entry of many large and medium-sized catering companies, commercial real estate projects such as Animation City have come back to life. From the original high vacancy rate and low rent to the current popularity, it only took less than two years. time. It is reported that the rents of shops near the animation city are now becoming popular.

Professionals:

The way out for commercial real estate lies in the service industry

Inadvertently, the catering industry, as the largest industry in the service industry, is becoming the commercial center of the city. Real estate holds great promise. Wu Yun, head of Julong Real Estate, which specializes in commercial real estate investment agency and project operation, analyzed that e-commerce has almost monopolized the trade of daily necessities. This trend will continue and deepen in the future, resulting in almost no traditional store opening for commercial real estate. future. As for the transformation of the manufacturing industry with strong economic strength, it is necessary to find an entrance to the industry. Some of them have a strong interest in cash flow transactions and the catering industry where investment is relatively small. The traditional small store business model of the catering industry will inevitably be wiped out in this round of market transformation. A manager from the Dongguan Catering Industry Association revealed that the number of new large-scale catering businesses in the city has increased by about 30% this year, which is a rare phenomenon in recent years.

At the same time, there are hidden worries behind the booming development of the industry. "So many large and medium-sized restaurants are swarming in, but the number of customers will not increase. In the competition, some will naturally be eliminated, especially new entrants who do not understand catering."

In this regard, First International Huang Wengui, a real estate agent, believes that comprehensive shops, office buildings and shopping malls in the early years fell into a comprehensive downturn under the impact of the Internet industry and e-commerce. However, the catering industry has made a strong appearance in this round of reshuffle. In the current industry changes brought about by e-commerce, only the experiential consumption industry can support small commercial real estate, while the catering industry is experiential consumption that will never change.

(The above answer was published on 2016-01-27, please refer to the actual relevant current house purchase policies)

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