Good promotional video copywriting can increase corporate visibility.

How to write corporate video planning copy sample?

Below are the writing skills and related examples that I have compiled for corporate video planning copywriting. Welcome to refer to them.

How to write copywriting for corporate videos. The production of corporate videos is to perfectly display the image, style, characteristics and advantages of your company. Through early planning copywriting and later editing and production, the corporate image is artistically processed to attract the attention of the company.

degree increased.

1: The first is the performance of the creative copywriting content of the corporate video. How to show the essence of a company and how to attract customers to your company at first glance. The title of the creative copywriting of the corporate video plays a very important role.

Function, the title plays the role of general attraction, showing the best part of your company in front of the audience.

Therefore, the title of the creative copy of the corporate video must be creative, innovative and distinctive.

2: The creative copy of the corporate video introduces the company, the company's history, scale, honors, shows the company's style, and uses specific content to make the audience feel the strength of the company.

3: The product display of the creative copywriting of the corporate video, the company's scale and honors, etc. have all been introduced, so what you have to tell others is what your company does, what are the competitive advantages of your products compared with the same industry, these

This is what the audience wants to know most. People who make films cannot explain the advantages of their products very well in the early stage, so how to show their own advantages? You need to explore the advantages of the company in terms of creativity and produce products.

some features and uniqueness.

4: After the company's product display and introduction, let others know the scale and strength of your company. Mainly take pictures of the company's office area, R&D department, factory area, etc., to show the company's style with its real strength, so that customers can be shocked.

This makes the audience feel as if they are actually there, and watching it is equivalent to a real visit to the company.

5: The last link is when companies face opportunities and face challenges in the future. No matter how strong a company was yesterday and how great its achievements were, it only represents yesterday. An outlook for the future is what your audience sees.

As a link of your company's potential, the design of the outlook at the end of the corporate video is also a very important link. This link grasps the audience's overall impression of your company and its future potential.

The focus of the creative copywriting of corporate videos is on the theme positioning, overall positioning, performance content, creative core elaboration points, etc. of the corporate video. The corporate video planning copywriting sample should be "both spiritual and physical", and have a main theme.

A tone, a clear theme positioning, and a clear core slogan from beginning to end. Even the concise narration can be precise and full of tension. Even the non-straightforward shots can make the theme unbiased.

Therefore, as long as the "god" of the enterprise is refined through various combinations of shots, movements, ups and downs, there will be unlimited space for creativity and unlimited creative interpretation.

? Corporate Video Planning Copy Sample 1 In today's world, energy development, energy security and environmental security are issues of common concern to the whole world and all mankind.

Founded in 1949, the Central South Survey and Design Institute of China Hydropower Consulting Group has struggled and grown together with the Republic of China. It has always taken clean renewable energy and environmental protection as its own responsibility. It is rooted in Hunan, China, facing the country and the world, and participating in It has created and witnessed the glorious history of the development of China's energy industry, and has become a national large-scale comprehensive Class A survey, design and research unit with outstanding capabilities and strength in the field of clean renewable energy and engineering construction management in my country.

In its 60-year history of struggle, Zhongnan Institute has undertaken the survey, planning and design of hydraulic resources for 20 large rivers and 179 main and tributary river sections in my country, with a planned total installed capacity of approximately 67 million kilowatts; it has undertaken domestic and foreign hydropower projects There are more than 160 water conservancy survey and design tasks, with a total installed capacity of more than 60 million kilowatts; currently, about 17 million kilowatts have been completed and put into production in China, involving hundreds of billions of yuan in project investment.

The Wujiangdu Hydropower Station won the first prize of the National Science and Technology Progress Award, the National Excellent Engineering Survey Gold Medal, and the Design Gold Medal; the Dongjiang Hydropower Station and the Wuqiangxi Hydropower Station won the National Excellent Engineering Survey Gold Medal and the Design Gold Medal; and won the National Excellent Engineering Survey Silver Medal and the Design Silver Medal.

The Wulichong Reservoir, which won the award; the Longtan Hydropower Station, which is renowned in the world of hydropower engineering and won the honor of the International Roller Compacted Concrete Milestone Project; the Xiangjiaba Hydropower Station, the third largest hydropower station in China currently under construction, etc., are all projects of Central South Institute in different historical periods.

Representative works of survey and design.