Level: Novice
Joined KFC on October 14, 2007, McDonald's is through Yum Company
Company name: Parkson Consulting (Shanghai) Co., Ltd.< /p>
Contact number: 021-34254515
Headquarters address: 21-22nd Floor, Metro Building, No. 30 Tianyaoqiao Road, Shanghai
Postcode: 200030
Total number of stores: 1000
Total investment: 8 million yuan
Franchise form: Franchise
Franchise fee: 3.83$ million
p>Deposit: 10,000 yuan
Business content: delicious fried chicken, burgers, fast food
Franchise conditions: 1. Contract period: 10 years; 2. Franchise right usage fee : 6% of turnover.
Introduction to the franchise project:
The development of KFC in China
KFC entered Beijing, the ancient capital with a long food culture, in 1987, thus beginning her journey in this city. The history of the world's most populous country.
On November 12, 1987, KFC’s first restaurant in China officially opened in the prosperous area of ??Qianmen, Beijing. Taking this as a starting point, KFC began to explore, learn from Chinese society and market, and gradually create a management model with Chinese characteristics. In 1992, the total number of restaurants nationwide was 10; by 1995, it had grown to 71. On June 25, 1996, KFC China's 100th store was opened in Beijing. This is a milestone, marking KFC entering a more steady development stage in China.
At the same time, KFC’s image in the minds of Chinese consumers is growing. In 1999, according to a 16,677 questionnaire survey in 30 cities in China by the world-famous AC Nielsen research company, KFC, the first Western-style fast food to enter the Chinese market, was recognized by Chinese consumers as "the most popular among customers" because of its unique food and quality. "often patronized" brand and ranks among the top ten internationally renowned brands in China.
With the gradual enrichment of the company's management experience, the continuous growth of the workforce and the increasingly perfect management system, KFC has greatly accelerated its growth after entering the 21st century. In November 2000, KFC became the first Chinese chain restaurant company to have more than 400 restaurants. The number grew to 500 in October 2001, 600 in February 2002, and the total number 11 months later was 800. So far, KFC has opened more than 1,000 restaurants in more than 200 cities across China, taking the lead in China's catering industry. Not only that, KFC China has also maintained good economic performance. China Yum Brands, the headquarters of KFC in China, has ranked first among the top 100 restaurants in China for three consecutive years, with a turnover of 7.1 billion yuan in 2002. The vast majority of this comes from KFC.
Over the past 16 years, KFC has been deeply rooted in China and has formed a high-quality team and a complete management system. At the same time, KFC China has also grown into the largest and most profitable brand in China's catering industry, playing an important role in promoting the development of the entire industry.
Joining instructions:
China Yum! Brands welcomes like-minded partners to join KFC franchisees and create a bright future together.
China Yum Brands Group is a catering chain enterprise with complete organizational structure and good reputation that operates brands such as Pizza Hut and KFC. It is a wholly-owned subsidiary of the American Yum Brands Group. Yum Brands was founded on October 7, 1997, when PepsiCo separated its three restaurant brands - KFC, Pizza Hut and Taco Bell - to form Yum Brands. We have more than 1,000 KFC and more than 120 Pizza Hut restaurants in China. At the same time, Taco Bell also opened its first restaurant in Shanghai in May 2003. Currently, only a small portion of all Yum China restaurants are franchised.
China Yum’s franchise program provides unique opportunities for its franchisees. This opportunity is when you receive trademark, operational, systems and marketing support from a large international organization, while owning your own company and gaining a sense of accomplishment and profit. We firmly believe that under our professional leadership and international brand quality assurance, joining as a KFC franchisee will create a different and successful life for yourself.
How to Apply
Our strict selection process enables both parties to carefully examine relevant facts and figures. Listed below are the details that our franchisees should know
01-Franchise Advantages and Benefits
KFC’s franchise in China is a franchise that does not start from “zero”
"Not from scratch" franchising means that KFC resells a mature and profitable restaurant to franchisees. The difference from the usual franchise model is that franchisees do not need to start from scratch, avoiding the large and complex work of selecting locations, opening stores, recruiting, training and managing employees. Among them, deciding where to open a store is often the key to success.
Taking over a profitable KFC restaurant from China's Yum Brands will greatly reduce the risks for franchisees and increase their chances of success.
As an international brand, KFC believes that “not starting from scratch” franchising in the Chinese market is the best way to start at this stage. It can ensure that franchisees can integrate into KFC's standard management system as soon as possible and develop together.
02-Apply for franchise qualification
We hope that you are a strong investor and operator who is truly eager for development
·Identify KFC’s corporate culture
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· Have entrepreneurial spirit
· Have good business management experience in related industries
· Willing to engage in business management in the service industry
· Willing to handle daily business matters
· No criminal or bankruptcy record
· Willingness to move to other cities for career
· No conflicts of interest with any Yum brands