Recently, a fan asked the editor, is it easy to do food self-media? How to do it well? If you want to make a good food self-media account, you need to meet certain requirements. After all, there are still some thresholds in this field. First of all, you must like food and do some research on food. Secondly, it would be better if you are good at cooking and have a skill. The last thing is persistence. It is possible that no one cares about it at the beginning, but once the traffic comes up, it is difficult to give up. Moreover, monetization in this field is much easier than other fields. This is why many self-media people like to create food accounts. reason. So what should be done? 1. Choice of platform When cooking delicious food, my suggestion is that Weibo, Baijia account, Douyin, Toutiao account, etc. are more suitable. 2. Content output. If you have the conditions, I strongly recommend making videos, preferably original videos. In fact, the threshold is not high. You only need a camera, a computer, a Little Bee, and the ability to operate basic video editing software. That's it. Why is it recommended to make videos? Because food accounts are mainly about sharing and introducing cuisines and how to make various dishes. Skills with strong operability such as these are easier to express with videos and gain fans more easily. If you use pictures and text, then It may not be as good as video. We can check popular videos on Yizhuan and filter out many big food accounts on Douyin. They all export their methods every day, with real people appearing. Although the video quality is not very high, the content is authentic and the techniques and steps are popular. Easy to understand and easy to get through to fans. When making food videos, you must remember the following precautions: 1. Remember that the video content should not be too long. Generally, it is appropriate to control it within 5 minutes. If it is too long, no one will watch it. 2. Remind users to pay attention at the beginning and end of the video. 3. The videos you shoot should have subtitles as much as possible. 4. When shooting a video, you must write an outline in advance and make a simple copywriting plan. 5. The video you shoot must have highlights. (It can be style, scene, equipment, method, etc.) Some people may also say that it is really difficult to shoot videos, so what should I do? Then I can only do pictures and text. When making a picture-based account, you must pay attention to these points: There must be high-definition pictures to accompany the text, and never no pictures or unclear pictures. Fans will not buy it just because you have written good words. They are all visual animals. Content is subdivided and subdivided. Because the scope of the food field is also very wide. If you introduce how to make beef jerky today and talk about the four major characteristics of Sichuan cuisine tomorrow, although they are all food content, there is no direct connection between the contents. It is easy to lose followers because you like beef jerky. fans may not necessarily like Sichuan food. If you have not actually practiced a certain operation, do not exaggerate the introduction, as this can easily mislead fans, and in the end the gain outweighs the loss. It's wise to try to do what you're good at. 3. Things to note: The food field is a relatively practical field, so your content must be rigorous. For uncertain knowledge, you must mark it with words such as "for reference only" and so on. I didn’t cook before, but after I came across a certain food expert on Douyin, I watched all his videos. Now I like cooking, and I watch his updated videos every day to learn cooking skills. I think this is the charm of other people’s videos.