KOL is Key? Opinion? Short for Leader, which means key opinion leader. KOL is regarded as a relatively new marketing tool, which takes advantage of social media in coverage and influence. KOL's fans are very sticky, and their values agree with them in all aspects. Therefore, KOL's recommendation has a halo, and fans will really read it carefully and praise it. People who express their opinions in a certain field and can have a certain influence now have KOL in many fields, and all kinds of online celebrity, beauty, food, eating and broadcasting, and anchors have joined in.

What are the advantages of KOL marketing:

1. Fan group effect

And KOL can influence a very large number of people, such as celebrity artists or online celebrity anchors, who often have a very large number of followers, and the number of fans is the basis for them to bring goods.

2. Brand promotion effect

KOL marketing can also promote the brand image through the publicity and recommendation of the anchor. Now many brands will invite some KOL to endorse the brand and promote the products, which will improve the product popularity, make the brand and products unknown through the audience's fan base, and make more analysis and attention to the brand gain more consumer recognition.

3. Creating loyalty

The key point of KOL marketing is that it is very interactive. Bloggers interact with fans live, leave messages and ask questions, and also customize their participation activities for fans, so that their participation will reach a high level, so that their adhesion and trust will be enhanced. When KOL promotes brands and products, fans will participate in the activities to learn about brands and products, and they are willing to imitate bloggers' behaviors and make purchase attempts.

4. Conformity consumption imitation

When KOL promotes the use of brand products and explains the advantages and highlights of the products in the interactive live broadcast of activities, it will make fans yearn to imitate and repeat their behaviors, and recognize that envy often leads to consumption behavior. KOL impresses consumers with the feeling of buying and using products by itself, forming a mode of consumption with goods.

5. Consumption imitation effect

p>19 is the year of live broadcast in online celebrity. kOL's marketing has been scaled up, and the anchors have a strong ability to carry goods and a high conversion rate, which has led to the consumption imitation of big analysis and given some brands a market space for growth. On the other hand, the revenue growth rate of big beauty brands has slowed down in recent years, while some new shows have begun to capture a large number of women's markets with the help of KOL.

KOL marketing

resources: web links.