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Investigation on the Market Consumption of Mid-Autumn Moon Cake
Mid-Autumn Moon Cake

Moon Cake is the first food in the Mid-Autumn Festival, and there are many opinions about its origin. At the end of the Yuan Dynasty, Zhang Shicheng, the leader of the anti-Yuan uprising in Taizhou, Jiangsu Province (or Liu Bowen, Zhu Yuanzhang's counselor), used the Mid-Autumn Festival people to give each other round cakes, and the note "Kill the Tatar on the night of August 15" was included in the cake. Everyone saw the note in the cake, and it spread widely, as promised, the "Tatar" (Yuan Bing) who did all kinds of evils together on this night, and then everyone ate cakes to celebrate the victory of the uprising, and officially. In a long historical period, even at the end of last century, many moon cakes were still affixed with a small piece of paper! Unfortunately, in recent years, the moon cakes produced have disappeared, and the "cultural code" passed down from generation to generation in moon cakes has disappeared. Another theory is that in the early years of Ming Hongwu, general Xu Da captured Beijing, the capital of the Yuan Dynasty, where the remnants of the Yuan Dynasty were entrenched, and the good news spread to Nanjing, the capital. Zhu Yuanzhang, the Ming Taizu, who was playing chess, was ecstatic, that is, he proclaimed that the Mid-Autumn Festival would be celebrated all over the world and rewarded his subjects with moon cakes that conveyed information during the anti-Yuan uprising. Since then, moon cakes have become the "legal" food of Mid-Autumn Festival, and they must be eaten [1]. During the Republic of China, the mooncake market in Nanjing was "three-part world" with Cantonese style, Soviet style and local style. The Cantonese style fillings were mainly ham, jujube paste and coconut paste, and the manufacturers were led by Guanshengyuan, followed by Dasanyuan and Kangleyuan. They used a huge advertising campaign as a means to publish huge advertisements in newspapers and decorate neon lights in the window. The famous Su Gang manufacturers are Xiao Suzhou, Taiping Village and Daoxiang Village, which have Shanghai-style characteristics in advertising production and love to engage in gimmicks; The quality of Soviet-style moon cakes is not inferior to that of Guangbang, but the price is cheaper. Therefore, after the holiday, the financial resources are better than Guangbang. Guangbang's customers are dignitaries and businessmen; The customers of Su Gang are mostly well-off families; While the general public is happy to go to this gang. Although its fillings are just two kinds of meat, five kernels and plain salt and pepper, more than 1 shops in this gang's dim sum shops in the city are old-fashioned, and they don't decorate windows or advertise, but they all win customers by quality, integrity and low price. Compared with the help of Su Gang, their market share is even more than that of Mid-Autumn Moon Cake

Yue Bai custom of sacrificing the moon for ethnic minorities

Oroqen. The Tu people filled the basin with clear water, and put the reflection of the moon in the basin. Then, people kept hitting the moon in the basin with pebbles, commonly known as "hitting the moon". The activity of "offering sacrifices to the moon and asking God" of Zhuang nationality in western Guangxi is more typical. Every year in the middle of August in the summer calendar, some of them are in the mid-autumn night. People set up a altar in the open air at the end of the village for offering sacrifices and incense burners. On the right side of the table, a branch or bamboo branch about one foot high symbolizes the community tree, and it is also a ladder for the moon god to descend to heaven. Here, the ancient moon myth factor is preserved. The whole activity is divided into: invite the moon god to descend to earth, with one or two women as the spokesperson of the moon god; God and man sing to each other; Luna divination fortune-telling; Singers sing the mantra song and send the moon god back to heaven in four stages. Mongolian "chasing the moon". On the night of Mid-Autumn Festival, Mongolians love to play the game of "Chasing the Moon". People mounted on horses and galloped on the grassland in the silvery moonlight. They set their horses and galloped west, and the moon rose in the east and set in the west. Persistent Mongolian riders, until the moon goes down, "chasing the moon" is more than that. Tibetans "seek the moon". The custom of Tibetan compatriots in some areas of Tibet to celebrate the Mid-Autumn Festival is "searching for the moon". That night, young men, women and dolls, along the river, followed the bright moon reflected in the water, took all the moon shadows in the surrounding ponds, and then went home to eat moon cakes. Hezhe people "worship the moon". In Hezhe settlements in the northeast of China, during the Mid-Autumn Festival, people gather grapes and offer sacrifices to the moon. According to legend, it is to commemorate a clever and hardworking Hezhe daughter-in-law. She couldn't stand her mother-in-law's abuse and ran to the river to ask the moon for help. Finally ran to the moon. De 'ang people "string the moon".

Mid-Autumn Poetry

Looking at the Moon on Fifteen Nights (Tang Dynasty) Wang Jian's atrium is inhabited by crows in Bai Shu, and Coody Leng is silent and wet with osmanthus. I don't know who Qiu Si will fall into tonight. "Mid-Autumn Festival" (Tang Dynasty) Li Puhao's spirit rose in the sky, and the fairy was silent among the clouds; A round of equal shares is full, and it is accompanied by thousands of miles of clouds; The sly rabbit falls from the string, and the demon frog rests in front of him; Lingcha plans to join hands with each other until the Milky Way is completely clear. "Playing with the Moon on the 15th of August" (Tang) Liu Yuxi will wash the world again tonight. The summer is gone, and the autumn is clear. The stars shine, and the wind shines brilliantly. Can change the human world, Youran is Yujing. "Water Melody" (Song) Su Shi Bingchen Mid-Autumn Festival, drinking happily. Drunk, writing this article, and pregnant. When did the moon begin to appear? I fetch the wine glass from afar. I don't know the palace in the sky. What year is it tonight? I want to go home by the wind, but I'm afraid of Qionglou Yuyu, too high to be cold! Dance to find out the shadow, what is it like on earth! The moon turned scarlet pavilion, hung low on the carved windows, according to the sleepy self. The moon should not have any resentment against people, why is it that the people are only round when they leave? Men have sorrow and joy and they part and meet again. The moon dims or shines and it waxes or wanes. Nothing is perfect, not even in the old days. I hope people will live for a long time, and they will be beautiful for thousands of miles.

Folklore

the Goddess Chang'e flying to the moon

No matter how many versions there are, one thing is common: Chang 'e was the wife of Houyi, a hero who shot at the sun, and the Queen Mother felt Houyi's contribution to shooting at the sun and gave her immortal medicine. Chang 'e ate the fairy medicine for some reason, so she couldn't stay on the ground and flew to the moon. In some versions, the fairy medicine is a pill, which was obtained by Chang 'e. And more versions are two pills: people take one pill for longevity and two pills for immortality. Hou Yi took it home to Chang 'e for safekeeping, and prepared for the husband and wife to share food. However, this plan was unexpectedly broken. What was the accident? Numerous versions of accidents have made Chang 'e's image erratic for thousands of years. Legend has it that Chang 'e took it all because she didn't know the details; Some people say that Chang 'e is curious to steal food; Others say that Chang 'e stole it on purpose; A sad saying is that Hou Yi snubbed Chang 'e, and Chang 'e left sadly. There is also a legend that Peng Meng, a subordinate of Hou Yi, took advantage of Hou Yi's leading followers to go hunting and broke into the backyard with a sword in his hand, threatening Chang 'e to hand over the treasure, and Chang 'e swallowed it in a critical situation ... In any case, this accident created one of the most beautiful, romantic and elusive moon palace beauties in the legend of the ages. Chang 'e, who took the fairy medicine, gradually drifted off the ground, but where should she go in the cold sky? Looking up at the bright moonlight, Chang 'e finally decided to fly to the full moon Ran Ran.