KOC refers to key opinion consumers, and KOL refers to key opinion leaders.

KOL(Key Opinion Leader) refers to those who have more and more accurate product information, are accepted or trusted by relevant groups, and have great influence on their purchasing behavior. KOL, which is active in the catering industry, includes gourmet Cai Lan, Hong Kong food god Dai Long and gourmet Dong Keping.

KOC, (Key Opinion Consumer), that is, key opinion consumers, generally refers to consumers who can influence their friends and fans and produce consumption behavior. Compared with KOL, KOC has fewer fans and less influence, and its advantage is more vertical and cheaper.

KOL (Key Opinion Leader) means that a person has the richest knowledge and opinions in a certain vertical field, and can use his own professional knowledge to reasonably and objectively evaluate the advantages and disadvantages of a certain type of product or service. Fans will make more rational decisions. Kol is very famous on social media, with thousands or even millions of fans.

KOC and KOL are very different, and they are two completely different concepts. KOC is the abbreviation of Key Opinion Customer, which refers to those consumers who have bought a product or service and released it through their actual use in life. Your own opinions and opinions. And share it with your friends, relatives or some loyal fans on social platforms. Compared with opinion leaders, the influence of opinion leaders is much weaker, but these opinion leaders also play an important role in improving the reputation of users and increasing the repurchase rate.

the connection and difference between kol and KOC

koc is the end consumer. They may buy it after watching the video that KOL is worried about. They may not agree with all of kol's views, but they will form their own unique views and share them. Koc likes their own opinions very much, usually not for profit. Tongyida E-commerce believes that kol in Tik Tok is also a common occupation, with profit transformation. Kol uses their relatively large traffic to cooperate with brands in exchange for fixed fees or sales commissions. In addition, because high-quality kol is more focused on creating high-quality content for a long time, it earns most of its income through YouTube's advertising network. Therefore, they have high requirements on the product itself and contact skills.

1. KOC spreads closer to users

KOC is different from KOL's long-term creation of content in a vertical field to gain vertical marketing power. KOC can't even be called an opinion leader, but it has great decision-making influence among vertical users and can drive other potential consumers to buy. KOC is more closely connected with ordinary users. It is more able to influence other users through empathy when publishing content. KOL sometimes releases information that is not trusted by users because of business cooperation. The content shared by KOC is usually unfocused, life-oriented and interesting, and call the brand as an ordinary user, rather than promoting the product as an expert image.

2. KOC is more explosive

The distinction between KOL and KOC is not very clear. KOL is located at the top of the pyramid, which can quickly build popularity and detonate products. KOC is located at the waist of the pyramid, which is not as good as KOL in terms of influence. Compared with KOL, KOC has fewer fans and is more like KOL at the tail. With the accumulation of fans, KOC will eventually become KOL, and each KOL is also KOC. Generally speaking, it refers to consumer leaders who can influence their friends, fans and produce consumption behavior. Compared with KOL, KOC has fewer fans and less influence, and its advantage is more vertical and cheaper.

The saddest thing for a person who hangs out on the Internet is to hear someone announce that "KOL is dead" before he becomes KOL. These days, a new marketing term-KOC was born, which seems to have the momentum of stepping on the bodies of predecessors.

KOL, you have seen a lot, so you don't need to explain more. KOC is a new term, and there is controversy, which generally refers to consumer leaders who can influence their friends, fans and produce consumer behavior. Generally speaking, Wechat business in your circle of friends is KOC. The definition of KOC in the market is mostly based on KOL as a "mirror image", which intentionally or unintentionally shapes KOC as the opposite of KOL.

For example, some people say that KOL is an expert and KOC is a friend; KOL is public domain traffic and KOC is private domain traffic; KOL thinking is above and KOC thinking is a true expression. But when we look at these arguments, we should not only look at what the speaker said, but also look at where the speaker's ass is sitting. If you find that KOL is the one who disparages KOC, you should be careful about their views. If you find that the person who cries that KOL is dead is someone who wants to be a KOL but can't, there is no need to take it too seriously. After all, everyone's eyes are on the same group of gold owners.

There is another phenomenon that is most confusing. Obviously, I am a big V and KOL, but I sing praises for my "grave digger" with an objective and neutral attitude. Don't rush to be moved by this noble personality. If you look closely, you will find that the frequency of brand implantation in Ta articles is a bit high-it is really not easy to read real and objective articles without the smell of money these days. Looking back at these two words, KOC evolved from KOC. Compared with the two words, "L" and "C" have their own differences, while "L" focuses on big V, while "C" refers to customers and different objects, but the meaning of "O" at the marketing level is the same. As I have nothing to do with the marketing circle, I treat both views equally, and it seems that this debate is a bit boring. The difference between KOL and KOC is like the difference between pineapple and pineapple. Let's look at the fruit first. Let me copy a paragraph: "Pineapple and pineapple should belong to the same species: pineapple is the translation of its scientific name, while pineapple is the translation of the English name of the same species. However, different regions, due to different influencing factors such as their environmental climate, lead to slightly different flavors and shapes of pineapples (pineapples) from different producing areas, and lead to differences in their edible value. "

isn't KOC, which is already a big one, and KOC, which is a small KOL who wants to be a big KOL but can't? It is naive to say that KOL is a friend, or it may be that people have different understandings of friends. Anyway, being a friend of Wechat business is already a "different kind of friend" for me. All the shortcomings of KOL seem to lie in the popularity of this term for some years. I think when KOL claimed to subvert the traditional marketing channels, wasn't it also arrogant? It's only been a few years, and Britney Spears has become Mrs. Niu. It is conceivable that in a few years, someone will definitely invent new terms to change KOC's life. As time goes by, good labels such as "truth" and "trust" on KOC's head will soon become "pretending to be true" and "overdraft trust". In the same way, the ass decides the brain, and you can't expect people who bring goods for a living to point out the shortcomings of the products.