I think these Internet celebrity products can be used as a powerful tool for China’s cultural export to the outside world.

First of all, I would like to talk about why we should carry out cultural export. Cultural export is to transport various cultures of our country to foreign countries in different forms, so that they can understand our living habits and dietary characteristics. etc., so as to identify with our Chinese nation and Chinese culture.

Let’s take snail noodles as an example to talk about the huge role of Internet celebrity products in my country’s cultural export. I believe that most Chinese people are very familiar with snail noodles, because snail noodles were popular in the past few years. Popular on the Internet, it is actually a special rice noodle snack in Liuzhou, Guangxi. Whether it is in street shops, night markets or stalls in Guangxi, snail noodles can be found everywhere. The locals have been eating it since childhood. I think the most delicious thing about snail noodles is its unique soup. Its soup is made from snail meat, kaempferol, star anise, cinnamon and a variety of natural spices, plus the sour and spicy sour bamboo shoots. It’s simply delicious. It is a very appetizing and delicious food.

In fact, when we eat, we not only need to taste its deliciousness, but also understand the cultural meaning behind it. The birthplace of snail noodles is Guangxi. Guangxi is located in the southeastern part of my country and has a very humid climate. We all know that in humid places, people tend to like spicy food, so Guangxi people are also particularly good at eating spicy food. Through snail noodles, we may be able to see the unique cultural landscape behind it. The fact that snail noodles can be exported to all parts of the world as a new culture shows that it not only has the powerful effect of conquering people's taste buds, but also the hidden meaning behind it. It is also a kind of Guangxi customs and culture.

I think the most important thing about cultural export is that foreigners are interested in our products. Although these Internet celebrity products are not the most traditional representatives of Chinese culture, they also represent a lot of our country. The culture inherited by small regions or ethnic groups can also help foreigners understand the richness and diversity of our country.

Cultural connotation