The Double Twelve Festival started in 2012.

Taobao's Double 12 event is called "2011 National Crazy Grab". At that time, Taobao's major channel malls including women's clothing, men's clothing, mother and baby, home, digital home appliances, cosmetics, outdoor, automobiles, food, real estate, etc. will all offer 50% off.

Free shipping.

Jingdong Mall offers free shipping for purchases over 39 yuan, and provides consumers with products as quickly as possible.

Through train, on the day of "Double Twelve", it is inevitable to see crazy promotion and discount promotion information all over the Internet.

At this time, at popular times and peak order times, the price of words must be out of reach.

But we can think about it instead. The traffic of the entire network must have been at a record high throughout the day.

In addition to general time peaks, traffic at other time points will also be greater than usual.

Therefore, we can set the keyword bids at other points in time to be slightly higher, and during peak periods to be lower.

This way you don’t have to fight with the big sellers.