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What is milk OS?

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On July 31st, Mango TV's first self-developed milk box and milk OS series products made a stunning appearance as the first appearance of Mango TV Youth Mango Festival. From business content to the production of its own smart TV box, Mango's move aims to provide users with exclusive high-quality content and further open a new era of home life.

In order to reflect the unique cultural heritage of Changsha and bring a feast of senses in sight, hearing and taste to the guests and media friends present, the launch conference of milk OS series products was specially held in Hisense Store, Changsha's food cultural landmark with the characteristics of 198s and 199s. In Changsha, Wenheyou has been excavating and inheriting the food culture of Changsha for a long time, forming a unique style and experience, which is well known to the public. The cross-border cooperation between Mango TV and Wenheyou, two brands with local characteristics, is ingenious. For this conference, Wenheyou specially added modern decorative arrangements such as laser lights and TV trees on the basis of the original restaurant. Against the background of the original streets, shops and buildings in Changsha, the science and technology conference was made into an audio-visual feast that traveled through time and space, and traditional culture collided with modern technology.

under such a creative atmosphere, the information of milk OS series products has been continuously exposed to surprise everyone. At the press conference, Cai Huaijun, president of Mango TV, and Liu Chenliang, vice president, deeply analyzed the original intention of milk boxes and milk OS series products for the first time.

Cai huaijun, president of mango TV, said, "we want to provide better service and feelings for everyone. Therefore, in this process, we put forward the premise of making our OS and OS and hardware, or in our consistent style, that is, putting the user's feelings and user's experience first. "At the same time, Mr. Liu Chenliang, vice president of Mango TV, also mentioned in his speech that Mango TV is making milk boxes and milk OS series products, thinking about how to make users watch a TV series happily and use this TV system happily in a complex environment. Adhering to the concept of customer first, we constantly challenge the limits in the research and development process. After numerous polishing, correction and rework, the milk OS series finally meets with you.

Subsequently, the details of milk box and OS series products were exposed in turn, showing its innovative breakthroughs in software and hardware configuration, interactive design and user experience.

A panoramic view of the contents of the whole network of the milk OS operating system

The intuitive feeling that the milk OS system brings to users is the visual difference different from other box interfaces. The homepage interface and location completely follow the user's viewing/searching behavior trajectory to recommend customized content, whereas in the past, these important positions were completely occupied by advertisements and paid content. Hao Cheng, general manager of Mango TV Intelligent Hardware Center, said that although Mango TV is a license and content provider of milk boxes, it does not have exclusive rights in the milk OS system. The whole network is equipped with high-quality content platforms such as kiwi fruit, cool meow, wonderful gathering and sports gathering. Users can search and watch content with one click according to their own preferences without downloading any applications. Its role switching function allows every family member to have their own exclusive content space, with super network integration ability, only unexpected, no search can not be found.

industry's first short video module fearless widescreen browsing

In addition to strong system support, Milk OS is also equipped with a short video module. Nowadays, most popular short videos are vertical screens shot by mobile phones. In order to better fit the TV screen, Milk OS rewrites the content, so that all interfaces are highly consistent with the content particles, which is suitable for wide-screen browsing. In the multi-party operating environment built by milk OS, every piece of content is arranged by external authoritative data and professionals, so as to truly achieve high quality content.

Intelligent voice interaction is more obedient than boyfriend

On the product itself, the milk box has a built-in far-field voice function, which makes the voice search function that used to be realized by Bluetooth remote controller more convenient, and you can see what you want to see just by moving your mouth. At the same time, this function also fits the milk OS system, and the hardware is equipped with a four-hole array radio MIC, which can accurately identify the tonic even in a long-distance or noisy environment, so that AI can really enter home life.

The ingenious technology of subverting the traditional mobile phone-level remote controller

Another highlight of the conference was the appearance of the milk box remote controller. Hao Cheng, general manager of Mango tv Intelligent Hardware Center, said frankly, "Since the birth of the remote control in the 19th century, its appearance has basically not changed much. Perhaps because we are used to its unchanging design style, everyone has turned a blind eye to this anti-human design." The innovation of the milk box remote controller is that it really inherits the design idea of the mobile phone from the perspective of human mechanics, and places the power supply and volume on the side, greatly simplifying the number of buttons on the front. And adopt a black semi-permeable polymer material with a shell to realize that characteristics of good touch and balance. Different from the existing products on the market at present, the milk box creatively redefines a remote control that fits human mechanics, which fully embodies the brand gene of Mango TV that pursues the ultimate and user experience is supreme.

The appearance lineup of milk OS series products will continue to grow

At this conference, in addition to the milk box, the dual-brand projector w7, a series product of milk OS, also appeared today, which is the first dual-brand hardware released by Mango TV. JMGO& NUNAI W7 projector is equipped with milk OS, and has 55-75ansi lumens and 18P projector. Its built-in dust screen is detachable, and it has been launched in JD.COM.

In addition to its own brand and dual-brand hardware, Mango TV has also joined the lineup of milk OS series products, including Ai Mango, Toshiba, Sanyo, Zhongxin, Opel, Digital Video, Jiumao and Bee Assistant.

"Ranch Plan" has 1 billion resources to support upstream and downstream cooperation

Hao Cheng finally announced that Happy Sunshine will allocate a total of 1 billion resources in the first phase for upstream and downstream cooperation of milk OS, and all service providers, copyright owners, hardware manufacturers, retail channels and operators can get resource support through Ranch Plan. "We hope to redefine the relationship between the platform and service providers, so that high-quality services have the space to independently precipitate users. We believe that this will make the smart TV industry enter a more virtuous circle."

At present, the milk box was first pre-sold on the official channel of Mango TV on the 31st, and the pre-sale price only needs 2 yuan, so you can enjoy both the members of Mango TV and the milk box! Follow-up products will be sold off the spot in Pinduoduo, JD.COM, Tmall and other e-commerce platforms, so stay tuned.