Nowadays, many wholesale markets have been transformed into shopping centers. During a recent visit, beijing business today reporter saw that Wanyouhui Unit One, which was transformed from Northern Pearl Department Store, started the second investment promotion. By? Tianlantian clothing tail goods wholesale market? The transformed Yueheng Zhengda New Life Plaza has seen large-scale withdrawal of merchants and is also facing the situation of attracting investment again.

beijing business today reporter found that many wholesale markets have been transformed into shopping centers. In addition to the above projects, Beijing Bairong World Trade Mall and Dakang Shoes City have also been transformed, but most of them have not been successful. What are the difficulties in transforming the wholesale markets such as Wanyouhui Unit One and Yueheng Zhengda New Life Plaza into shopping centers?

In this regard, the insiders said that the unclear positioning, the low-end brands that can't be drained, and the operators' inexperience in the operation of shopping malls are all difficulties in the transformation. If the transformation is successful, it needs a professional team to operate. In addition, the life center of the community is the space for community consumers to pursue quality life, which should match the quality of life of consumers, including the introduction of environmental atmosphere and internal brands, not just the change of category structure. Wanyouhui Unit One, located at the intersection of Changping District and Chaoyang District, has started the second investment promotion. When the reporter visited, he found that the first to fourth floors of Wanyouhui Unit One have been completely closed, and all the merchants have been evacuated. On the basement floor, except for Boxma Xiansheng Supermarket and some small merchants, the rest of the merchants are suspended. The reporter learned from the merchants that the lease contracts of most merchants and shopping malls expired in November 219, but the shopping malls allowed merchants to operate until the end of the year. Years later, except for the five-story dining street, all the other floors of the shopping mall will be rebuilt.

In this regard, the staff in charge of shopping mall investment promotion told reporters that due to the epidemic, the current investment promotion has stagnated and the renovation has not yet started, but the B1 floor will not be renovated for the time being. The reporter also tried to contact the relevant person in charge of the shopping mall. The person in charge said that the investment promotion has not been officially opened, so it is not convenient to disclose it.

beijing business today reporter saw from the investment promotion information of Wanyouhui Unit One that Wanyouhui is positioned in? Fun, trendy and intelligent home? , will create a new place for leisure and entertainment, and introduce a number of fashion brands and catering brands. As for how to transform in the future, the shopping mall said that from the basement to the fifth floor above ground, catering, digital, parent-child, men's and women's clothing and other categories will be introduced to create a landmark punching place in the Asian Olympic business circle.

It is understood that Wanyouhui Unit One was formerly known as Northern Pearl Department Store, and was renamed in early 218. The project is located in Tiantongyuan community, with an overall commercial area of 66, square meters, with 2 floors underground and 5 floors above ground. Previously, due to the fact that the lease period of some merchants has not yet arrived, the shopping mall adopted the method of floor-by-floor renovation, and upgraded the evacuated floors first. On April 5, 219, the food street on the B1 floor officially opened. Subsequently, the five-story restaurants also opened one after another.