In order to ensure that work or things can be carried out efficiently, it is often necessary to prepare a specific, detailed and targeted plan in advance, which is a written plan with strong operability. So what problems should we pay attention to when making a plan? The following is the activity plan of seafood restaurant that I collected, hoping to help you. Seafood restaurant activity plan 1

First, features

The key point is to convey the feature of freshness to consumers

Specific methods:

1. The place where seafood is placed must be clean and tidy, fresh and odorless. We also need to pay attention to the beauty of the display

2. The technique and method of seafood preservation are very important (you know better than I do)

3. Print a 3% discount publicity page with coated paper, with simple black and white lines and simple cartoons of fishing village scenes, introduce the characteristics of Ningbo seafood and the characteristics and nutritional value of seafood products, and emphasize that "Geographical House-Ningbo Seafood" is a pollution-free sea area. Activity content: You come to eat and I'll deliver it. We will provide Suntory beer or juice for all customers who consume our seafood, which will be cool this summer. Add vouchers from 2 yuan to each leaflet (vouchers can't be used for the first consumption)

The above are for external publicity

4. Make 2 sheets with A4-sized coated paper, which contains the following contents:

1) Slogan: Be honest, do practical things, and cook seafood with your heart ——————————————— "Geographical House ——— Ningbo" Show exquisite pictures of seafood and introduce the names, nutritional values and pharmacological effects of each seafood (such as which seafood nourishes yin and tonifies kidney, which seafood nourishes beauty and whitens skin, which seafood strengthens tendons and bones, etc.). They are caught in the eye-catching positions of the dishes

Second, profit-making activities

Seven days a week, different kinds of seafood activities are regularly launched, such as a discount of xx on Monday, a discount of xx on Tuesday, and what drinks to send on Wednesday?

Third, train employees

Make every outfield employee very familiar with seafood, including its name, types, eating methods, nutritional value and so on.

fourth, matters needing attention

1. All these must be based on the fact that the geographical location can make excellent seafood, including the sound work

2. It must be fresh, even if it is wasted in the early stage, because it is necessary to promote the popularity and the characteristics of our store in the early stage, otherwise, with the passage of time, the advertisements will be temporary and will not play a long-term role.

3. Be sure to pay attention to food hygiene and safety. 2

Activity purpose:

1. Improve the catering popularity and comprehensive income of the hotel;

2. Exercise the service and sales ability of chefs and catering service personnel;

3. Improve the ability of managers to hold food festivals;

Creative Seafood Taste Activity Theme: Inheriting the classic private cuisine culture

Deducing the unique work of the Nine Dynasties-Private Seafood

Introduction to the Food Festival:

This seafood food festival is based on the cooking method of the private kitchens of the Nine Dynasties, further incorporating Sichuan, Hunan and Guangdong flavors to cook seafood, fully embodying the healthy taste and inheriting the private cuisine culture. During the food festival, there are no less than ten kinds of seafood to meet the fresh requirements of more diners.

Activity time:

xx, xx, xx-XX, XX

Venue:

Ballroom and boxes on the third floor

Preferential scheme:

One gift: every guest who comes to the store for consumption during the activity will be given a bundle of freshly squeezed juice or soybean milk;

double gift: 1% discount for all casual seafood dishes;

triple gift: super-preferential standard packages (688 yuan/table, 888 yuan/table and 188 yuan/table). This standard package is no longer discounted, but you still enjoy the first discount.

four gifts: 5 bottles of brand beer are given to each table in the standard set meal.

five gifts: each seat is limited to two kinds of special seafood, which is not restricted by any terms.

Six gifts: You can participate in the on-site "gift carousel" by spending any standard package (gifts are given to various rooms in hotel rooms)

The specific `activity plan is as follows:

1. The marketing department is responsible for planning and advertising:

1. Two designs and productions in Yi Labao (including: the benefits of eating more aquatic products, the main contents of the activity, preferential schemes and background).

2. The contents of elevator advertisements refer to Yi Labao;

3. assist the food and beverage department in reception during the event.

4. Earnestly, comprehensively and meticulously do a good job in visiting key customers and publicizing activities;

2. The food and beverage department is responsible for the promotion of dishes:

1. Menu design and production, and price setting.

2. Training of dishes;

3. Marketing of dishes (pay attention to the organic combination of dishes and the marketing of concepts).

4. Design and manufacture of desk card;

Third, the tasks of the kitchen department:

1. The development of dishes;

2. Processing and cooking of dishes;

3. The kitchen should ensure the speed of serving food during the activity;

4. Set up the elevator booth on the third floor.

5. Construction of the hall booth on the first floor. Seafood hall activity plan 3

1. Background information

In a large aquatic product trading market with a population of 1 million medium-sized cities, a small aquatic product store mainly deals in ordinary aquatic products, with an operating area of 5 square meters and an average daily turnover of 1, yuan. The business is tepid and the store is well-known. As the new year approaches, the store is ready to make corresponding business promotion and expand the profit.

second, the promotion goal

to seize the market in the peak season and actively maintain our market position. At the same time, we will actively launch our new products with the help of holidays, aim at the vacancy in the high-end market and people's boredom with conventional food, and introduce new seafood products outside the market, so that our market share in the high-end market is as high as 8%. Stimulate consumption through this activity, open up the market for new products, and at the same time improve our popularity

III. Promotion targets

New and old customers of our store and potential customers of high-end products

IV. Promotion time

Content: from January 1, 2xx to January 21, 2xx, anyone who buys goods in our store full of 2 yuan will be given 3 yuan coupons or rice cakes (.

V. Promotion place

Promotion time: January 1, 2xx-January 21, 2xx, promotion place: aquatic products store

VI. Promotion products

Our traditional seafood is the mainstay, supplemented by newly introduced seafood.

VII. Promotion methods

Personnel promotion, vouchers and gifts.

VIII. Scheme implementation

(promotion theme, specific action steps, etc.) Theme: perfect life, high-end enjoyment, colorful gifts

Steps:

1. Advertisements will be posted in every corner of cities where traffic is going to distribute leaflets and messages, and it is estimated that 2, copies will be released. Hanging banners in all the places, posting posters in all the communities, etc.

2. There should be festive banners with colorful balloons hanging on them in the shop that renders the festive atmosphere at the promotion site. Render the atmosphere of the store with blue as the main background.

a, put some classical music in the atmosphere of the store to cater to the background layout of the blue ocean and remind people of healthy and nutritious blue ocean food.

b, the fish tank layout takes fresh and healthy as the theme, and wants people to show rich marine delicious meals.

3. Gifts and related items are given

a. All customers receive a gift with the bill paid, and no more can be received; When new customers buy 3 yuan, they will be given a coupon or a rice cake. If customers have any doubts about this activity, the terminal sales staff will explain in detail. The final interpretation right of this activity belongs to our store.

Note: Coupons can not only directly offset cash in our store, but also offset processing fees in related high-end hotels, and make delicious seafood for everyone free of charge.

b, gift giving is only carried out during the activity

4, increase publicity. After this activity, it is followed by the promotion on the 15th day of the first month. As these important festivals are not long apart, we can extend this promotion to the next one. You can also make use of more customer flow to promote the Lantern Festival.

IX. Highlights of the scheme

1. Introducing new products has made great contributions to consolidating old customers and attracting customers, and has given a green light to open our reputation.

2. Cooperate with the hotel, take advantage of one's own advantages, bring preferential treatment to customers, and achieve a win-win situation for both parties.

3. The gift of products is very particular. While giving gifts (new high-grade seafood), we also implemented our experiential marketing strategy, which is conducive to the opening of the market for our new products.

X. Personnel preparation

Store manager: one, responsible for the coordination and management of everything and the handling of emergencies.

3 sales guides, who are responsible for transforming customers' requirements and selecting the products they need most. After-sales support:

1 person, responsible for handling related seafood according to customer's requirements.

sales promotion: 2 people, who are responsible for explaining customers at the door of the store and attracting customers to enter the store for further understanding

XI. Cost budget

The number and price of gifts should be controlled at about 2 gift coupons per 3 yuan. According to the preliminary statistics, the cost of gifts is about 6 yuan. Each new product is given to 6 yuan at the cost price of 4 yuan, and 1 copies are given. The required cost is 4, hotel coupons, and 5 copies are given to 1 yuan at the cost of 8 yuan, and the required cost is 4,. Advertising expenses, 2, leaflets, 1,5 yuan, plus banners and posters posting and labor costs, the total estimated cost is 2xx yuan: 16, yuan.

XII. Expected effect

In the peak season, sales will quadruple, profits will triple, and new product sales will account for 2%. While enhancing its popularity, it also opened up the new product market.

XIII. Precautions for promotion activities:

From the perspective of the whole market, more than 8% of seafood sales come from promoters; In addition, a large part of the sales come from the absolute promotion of the dealer boss. Therefore, our promotional activities focus on such sales points.

recruitment promotion: the promoters demonstrate and explain in detail.

display and image update: compare different types of seafood and give detailed information about seafood. Pay attention to the investment of resources and concentrate superior forces. During the peak season, other stores are also heavily invested, and it is estimated that the investment of each store will be even greater. Therefore, all localities should pay attention to leveraging strength and concentrating superior forces, and must seize the key link of actively intercepting customers and bringing them to the counter.