First, investment limitations

Holding a few W, there are limitations in the projects that can be invested. Take the snack bar I invest in as an example, the rent I bear is less than X yuan per month for X square meters, and it is best to choose a place with a lot of people

Second, the decoration and facilities

The storefront wall is white, with ceiling, lights and exhaust, and X square is at least X yuan; The floor ceramic decoration is RMB x, the kitchen decoration and facilities are RMB x, the chair table is RMB x, the air conditioner is RMB x, and the tableware is RMB x.

The store should be elegant, and people's appetite is often related to the environment. I like to post some food and beverage features on the wall: origin, taste, Relevant celebrities.

There are one or two brochures on our snack diet on each table. Pick the essence articles and pictures of relevant snacks.

The decoration period is one month.

Third, the business characteristics and gross profit plan

The biggest feature of the diet is to make some foods that ordinary people can't do well, but the profits are quite high. If it is not a franchise store, at least one person will invest in this xW. Standardize the production process again.

Show your own food style to the greatest extent.

The store has: (special dishes) (you can choose product features according to your own understanding and mastery)

Third, employees use it.

Please invite two shifts of employees, one to collect money, one to collect tables and wash dishes, three to operate in the kitchen window, and one to send takeout delivery. The payee is the boss or the dishwasher. 2 yuan deposit should be paid when employees are hired, and the problem of uniform clothing is almost considered as an investment offset, not an investment in uniform clothing.

The basic salary of employees is 8-1,2 yuan, and then 5% of the monthly turnover is used as an employee bonus, which is evenly distributed according to the attendance rate.

Fourth, marketing strategy (purchasing price coupons and changing things)

1. In order to save costs, Small advertisements in the form of printed business cards can be distributed in nearby communities, shops or markets. Besides decorating and storing goods, 3, yuan should be reserved as working capital, and they should be used for advertisements as much as possible.

2. 2% discount coupons should be distributed one month before opening.

3. Draw cards for discount. The cashier should prepare a deck of 6 cards, including 1, 2, 3, 4 and 1. If you buy 1 yuan, you will get more tickets from 1 yuan. If you win 123,456,789, you will get a discount rate according to the number you win. If you win 8, you will get a 2% discount. If you buy 1 yuan tickets, you will get more tickets from 2 yuan. 5 JQK with or without discount.

V. Analysis of gross profit

This snack bar can basically operate in the morning, at noon and at midnight, with a daily target turnover of 3,-5, yuan, that is, the gross profit is 1,8 yuan, excluding employees' salary and expenses of 14*6=84. Except taxes and fees in 3 yuan, the daily profit is above 65 yuan. The annual profit is 23W. Cooking is special. Most people don't want to cook food that can't be cooked well, but they focus on local tastes. The food tastes high, and the gross profit rate is high.

No matter how delicious the food is, the sales promotion method should be unique. Our store adopts the lottery discount, which is a kind of "buy one get one free" probability sales method, and it is also a pleasure for people who enjoy the food.

The following is the second one:

Therefore, when we invest, from several aspects of consideration and investigation and analysis, we draw the conclusion that we can exchange small investment for large benefits, and then expand the market and develop the economy with the returned funds.

The market of campus economy has a wide range of development fields, and consumers are also very simple consumers, with less competition compared with the external market, simple individual operation and mainly small investment, serving college students. Serving students, students are our customers. How to serve customers? First of all, we should attract students' attention so that they can visit our store in the shortest time. The marketing methods used are various. Secondly, how to make the first-time customers become potential customers, regular customers and seed customers, and the marketing methods used are also varied.

Second, the market survey around the campus

The survey of restaurants around the school shows that:

1.

2. The sanitary conditions of 9% restaurants are not very satisfactory to customers, and the service attitude is not so good, not to mention after-sales service.

3. The surrounding restaurants seldom use marketing strategies.

4. Restaurant operators lack the management of employees, and there is always a mentality that "after attracting customers, customers' satisfaction will be ignored".

Third, the development plan of "food and beverage outlets"

takes "honesty and service" as the purpose, "unique style" as the primary action of development, and "meals", "drinks" and "leisure" as the development goal. Open a restaurant as the primary development mode, create your own brand, develop the economy around the school with the "diversified development strategy" and expand your own market. Strive for a year or two, after earning the principal, there will be some profits, which will be used to expand the market.

Fourth, the main planning of "restaurants"

1. Rent a shop that is not too big in a place where students gather more, and it is best to rent a shop that is

simple. Buying some desks and chairs in the second-hand market is 9% new and has certain characteristics.

2. Recruit a chef and a waiter, and recruit one or two students to take part-time jobs in the school.

3. A brief decoration with one's own ability has a unique feeling, which captures the consumer's consumption vision, first attracting the vision, then the taste, and finally synthesizing it into a feeling.

4. Before the opening, there was a certain advertising campaign, not with pictures and leaflets, but with the mouth. I was originally a student. First, I introduced myself to my classmates, invited them to taste it for free, and felt it personally. Needless to say, they would give you a living publicity. The other also saves money.

5. There is a high demand on the chef. He must have a flexible mind and change a unique feature every week to attract customers.

6. The waiter's main job is to clean the dining table and the shop, which is always spotless and does not feel greasy, leaving a deep impression on customers. Part-time employees are responsible for ordering and serving dishes, and each employee is required to take care of his own hygiene first, so as to better serve customers. If there are customers or unclean things or environments, they should be dealt with immediately, apologize for changing food or cleaning, and apologize for accompanying customers if they are not satisfied.

7. Although the goods bought are a little more expensive than those in other restaurants, the quality, service and environment are first-class, and most customers are willing to spend an extra dollar or two to eat comfortably.

8. In order to improve the quality of service, we must do a good job of employees and let them really get involved in the service. With the "good service, points system", the more points, the more bonuses at the end of the month.

9. Although it is a small restaurant, it should have a management system to manage a company.

1. In business, marketing activities can be carried out at a certain period to attract more customers.