At the beginning of the new year of 2018, tourists’ enthusiasm for traveling has not diminished, and the tourism market continues to be hot.

The main travel modes of tourists from various places are short- and medium-distance travel. Urban periphery travel, suburban leisure travel, rural experience travel, etc. occupy the mainstream, and the proportion of self-driving travel is relatively high.

From the perspective of destination distribution, the national tourism market has a relatively obvious trend from south to north, with themes such as ice and snow tourism, hot spring tourism, and cold escape tourism being hot spots.

First, ice and snow tourism is booming.

In winter, the demand for ice and snow tourism is strong, and snow viewing and playing in the snow have become the theme of holiday tourism and leisure.

Heilongjiang Province has launched 114 ice and snow sports events, outdoor ice and snow activities and ice and snow theatrical performances to make ice and snow tourism more interesting.

During the holidays, Harbin Ice and Snow World received 116,800 tourists and generated revenue of 29.914 million yuan. Ice and snow themed scenic spots such as Sun Island Scenic Area, Yabuli Ski Resort, and Arctic Christmas Village all saw significant growth compared with the same period in previous years.

Jilin Province's ice and snow tourism is in full bloom. Changchun City's Jingyuetan Snow Sculpture Competition, Liaoyuan City's Lu Lake Ice and Snow Carnival, Songyuan City's Chagan Lake Ice and Snow Fishing and Hunting Culture Tourism Festival, Baishan City's "Changbai Mountain Winter" Ice and Snow Tourism Festival, etc. have driven the New Year's Day holiday tourism market.

The unique advantages of ice and snow tourism resources are further released.

Second, hot spring tourism is popular.

Hot springs have a remarkable effect in repelling cold in winter, and hot spring tourism is on the rise.

During the holidays, Tianjin received 611,700 tourists and generated tourism revenue of 242 million yuan, a significant year-on-year increase. Many hot spring scenic spots received more than 5,000 visitors a day. Traditional Chinese medicine hot springs are popular in the market for their unique recuperation value.

During the holidays, Guizhou Province received 7.9717 million tourists and achieved tourism revenue of 4.974 billion yuan, a year-on-year increase of 30.6% and 32.3% respectively. Hot spring tourism shines, including Xifeng Hot Spring, Osmanthus Hot Spring, Shiqian Hot Spring, and Sinan Jiutian Hot Spring.

, Jianhe Hot Spring and other places receive a large number of tourists during holidays.

Third, tourism to escape the cold is in hot demand.

The southern region has a warm and pleasant climate, attracting many tourists from home and abroad to escape the cold.

Rural tourism in Guangdong Province is at its peak. Rural tourism in Meizhou, Qingyuan, Shantou and other places is booming. Events such as Nansha Dongyong Agricultural and Ecological Tourism Festival, Conghua Lianma Food Festival, Liuxi Fragrant Snow Festival, Shimen Red Leaf Festival and other events are crowded with people, and the tourism market is booming.

The number of passengers entering and exiting the city in a single day in Sanya, Hainan Province increased by 10% year-on-year, the number of tourists in scenic spots increased by about 15%, and the average occupancy rate of tourist hotels exceeded 90%. The main sources of tourists are long-term, except for Beijing, Guangdong, Shanghai, Sichuan,

In addition to domestic cities such as Shaanxi, inbound tourists from Russia, South Korea, Hong Kong, Kazakhstan, and Singapore ranked high.