There are probably three reasons:

1. Most restaurants in online celebrity are superficial illusions and false prosperity. Some online celebrity tea shops drink milk tea, but the clerk deliberately slows down the production of products. There are only two or three people in the shop, but customers will be kept waiting for 3 minutes. Some online celebrity stores hired people to queue up, taking advantage of people's herd mentality to create the illusion of popularity. By sending a video and a few pictures to attract consumers' attention, online celebrity stores became. This kind of online celebrity shops are superficial prosperity, and naturally cool after the bubble.

2. After some restaurants are on fire, there will be fake franchisees. Take advantage of the popularity of online celebrity restaurants, seize a wave of consumers' money, quickly get out before consumers and brands react, and continue to get the next online celebrity restaurant. Isn't online celebrity store ruined? It will soon be cool.

3. Why did it become a restaurant in online celebrity? It is because there is a consulting company behind the packaging of this restaurant. Through a successful marketing campaign, the consulting company temporarily attracted a large wave of consumers to spend through a large price reduction discount. After the activity, the consulting company left smartly with a large consulting fee, and the consumers also dispersed, and the restaurants also calmed down and gradually cooled down.