Current location - Recipe Complete Network - Take-out food franchise - Recently I saw a lot of advertisements for Xuji Seafood. I searched on Baidu and found a lot of stores. What is their brand concept and how they developed it?
Recently I saw a lot of advertisements for Xuji Seafood. I searched on Baidu and found a lot of stores. What is their brand concept and how they developed it?

Xuji Seafood has always kept in mind the corporate mission of "allowing more people to enjoy the happiness brought by healthy food with higher cost performance and fresher seafood."

Since its establishment in 1999, it has always maintained its original intention of "bringing freshness to the extreme". After years of accumulation, Xuji Seafood has formed unique advantages in terms of ingredient procurement, dish combination, flavor development, dining environment and standardization of services.

Xuji Seafood was founded in 1999. Xuji Seafood was the first store to settle in Changsha. The founder, Mr. Xu Guohua, was a seafood supplier and knew that only fresher seafood can produce the ultimate delicious food.

At Xuji Seafood, it’s all about freshness.

Because it is fresh, we use less seasoning to allow customers to enjoy the fresh taste.

Xuji Seafood has always focused on selling seasonal dishes, because only those in season can taste the freshest.

In order to achieve the ultimate in freshness, Xuji Seafood has established a management system of buying every day and selling every day, making every meal and selling every meal.

Over the past 19 years, Xuji Seafood has always adhered to the principle of quality procurement, focused on origin certification of raw material supply, and established a product hygiene and safety guarantee system in four aspects: collection, production, sales, and storage.

In the past 20 years, it has grown step by step from the first store to more than 20 stores now.