In this era of rapid network development, it is often said that traffic is king, more people pay attention to it, and more people understand that it has great stimulation to the development of market economy, so enterprises naturally join in for the benefit? Exchange traffic for sales? In the live broadcast of the army. However, in the live broadcast industry, it is not only necessary to continuously mobilize the audience's enthusiastic communication skills and stimulate consumers' desire for shopping, but also a huge premise, that is, the impulse to let spectators click into the live broadcast room. So, as a successful entrepreneur, incarnation? Amateur? Entering the unfamiliar live broadcast industry is itself a great attraction for spectators, so it is reasonable for more and more enterprises to bring goods. Since it is the general trend for big brothers to bring goods, then, as? Zero basis? For the carriers, what can they tell?

first, the queen of home appliances? Dong Mingzhu

Dong Mingzhu, as the CEO of Gree Group, entered the public's field of vision in 214 with a 1 billion bet made by Lei Jun, the founder of Xiaomi Company. Since then, the netizens have had enough melons around the development of Gree Group and the annual report PK of Xiaomi Company. At the same time, with the increase of fans, Dong Mingzhu, as an entrepreneur, has a star effect himself. As a public figure, every move will set off waves.

April 24th this year, as? Home appliance queen? Dong Mingzhu made its first live broadcast with goods in the nationwide application of Tik Tok. Although the sales volume was only 23,, it can be said that it was very unsatisfactory, but Dong Mingzhu did not give up, but saw a new model and new prospect of this industry. In the following years, she increased her investment in live sales. Of course, the return on investment was remarkable, and sales soared year by year. The total sales of various platforms this year also far exceeded 1 billion.

second, the ghost king? Lei jun

at the press conference of Xiaomi 4 in India in p>215, Mr. Lei's sentence "Are you ok" became the first barrage video website in China? When bilibili's ghost animal material came out, it spread all over the network with lightning speed, and Lei Jun became the most familiar leader of science and technology enterprises for young people. As such an influential boss, he can't escape the big fish pond with live broadcast. Although he is a late player for "Commercial CP Dong Mingzhu" Lei Jun's live broadcast with goods, thanks to his huge fan base, Lei Zong has become? Back wave type? Players, on the evening of August 16th, sold more than 1 million yuan with their first show.

third, professional crosstalk? Luo Yonghao

As the former CEO of Hammer Technology, Luo Yonghao's various stalks are still active in major websites. Aside from his personal worship of Lao Luo, Luo Yonghao's business ability is also obvious. He is not only paranoid about products, but also unyielding in failure, which makes his every move attracted the attention of netizens and frequently searched. The life and death of Mr. Luo, who is heavily in debt, is a comeback or a slap in the face by reality. Everyone is always looking forward to an ending, so what a big surprise? The news that Luo Yonghao brought the goods for one plus mobile phone live broadcast directly dominated the hot search list for several days. Bankrupt enterprise bosses went to live broadcast the goods for their competitors. This is an unprecedented scene, and the heat can be imagined. Not only does it make people admire Mr. Luo? Stand-up comedy? First-class, but also impressed by his forbearance. The same data is beautiful, and the first broadcast with goods is directly the sales of hundreds of millions.

In the right environment, they entered a new field and played in person. These bosses with goods are admirable and successful. As for who is the most successful, let Houlang do it.