Hu Ting, founder and CEO of Tiger Head Bureau, once worked in 2 1Cake, and then made an in-depth study of China traditional baking in the process of establishing a western-style baking chain store.

He told reporters that in the past, a common phenomenon of dim sum category in China was that the people who bought dim sum in the store scene were older, but the users who actually consumed dim sum covered all ages and the whole family. An extended problem is that the traditional Chinese dim sum is rich in categories, but the brand is weak, and young people's overall awareness of the brand is not high. Tiger Head Bureau hopes to develop a new snack consumption market for young people through product and channel innovation.

At present, in terms of products, Tiger Head Bureau has introduced high-quality products with better raw materials, better taste and closer appearance to young consumers through snack transformation and healthy transformation such as lowering blood sugar and lipid.