The key to mg animation’s quotation lies in the quality of the animation, including originality, creative display of copywriting, and processing of transition special effects. A good MG animation work takes at least four people a week from copywriting to material drawing to animation synthesis to the final product. Most people should have their own psychological price for the labor cost and time cost here. In addition, it also depends on what kind of art style the client wants, including the number of characters, scenes and elements that appear in the script. For specific quotations, you still need to ask a company that specializes in producing mg animations.

MG animation is an industry that requires customized creativity, and the price is difficult to fix. It is related to the duration, animation quality requirements (reference samples can be provided), art style and the content of the script. If you want to inquire, you should clarify these in advance to get a relatively standard price.

From the company's perspective:

First of all, we need to explain a misunderstanding: the market generally talks about mg animation "XXX RMB/second", but in fact this is just a measure that is convenient for everyone to measure and The comparative numbers do not specifically reflect the difficulty of the project. Lingzhi Animation generally does not quote customers in terms of how much it costs per second. This is irresponsible to the customer and even more irresponsible to itself.

The birth of a regular mg animation needs to go through many processes such as copywriting, storyboarding, hand-drawing, dubbing, music, animation, synthesis, editing, sound effects, etc. Highly difficult cases may even require three-dimensional software such as C4D. As an assistant, after getting the case, we usually have to communicate with the customer in detail and then make a separate quotation:

1. For the copywriting part, should the customer give us basic information to refine? Or should we write it directly and ready-made? Give us? Or leave nothing to us?

2. Do we need text storyboards or hand-drawn storyboards? One shot every few seconds or only key frames? Do we need black and white or color pictures?

3. How many scenes and characters need to be drawn? How detailed should they be drawn?

4. Should the dubbing be done with a male voice or a female voice? What tone? What emotion?

5. What is the feeling of the music? How many versions do we need to provide?

6. Should the rhythm of the animation be fast or slow? How many shots are needed? What level of detail must be achieved? Is it necessary? Three-dimensional auxiliary?

7. Does the sound effect only require text sound effects or all sound effects?

After the above details are finalized, you can make an accurate quotation

The specific quotation methods can be divided into two types:

1) Individual quotation (for a single case), each individual item is divided into quotations according to the corresponding difficulty;

2)? The quotation for people and days (for a series of cases) is to evaluate the work cycle of each category and then multiply it by the time unit price.

The specific individual pricing and per-person pricing are mainly based on the costs incurred by the company itself in operating this project. After calculating the costs, you can set the price as much profit as you want. Generally speaking, the gross profit is the least. Not less than 100, 300~500 is the normal price, and any higher depends on other factors: quick work/relationships/Party A people are stupid and have too much money/brand premium, etc.)

So as a company, The "XXX RMB/second" that everyone likes to hear is just the result of dividing it by the total duration through the above calculation, and is not very universal.