For a novice graphic media, it is very important to choose a suitable track, which will directly affect your creative direction, audience and cash flow.

We often see that some self-media bosses will say that the direction of your self-media work must be vertical.

the so-called vertical production means that you have to dig deeply in one direction.

For example, if you choose the food field, you should continuously publish the content of food types, and all articles in the later period should be vertical in this field. Don't cook food today, do science and technology tomorrow, and do parenting the day after tomorrow. Such an account is absolutely impossible, and no one likes to see an account with messy content.

The media is content-oriented. When you have good content and good quality, people will like it, and people will praise your content and forward it to the collection.

first, how do you choose the track that suits you?

This is a very important and crucial place. You must choose your own fields of expertise and interest, so that you will be interested in creating and persisting.

ask more positive questions: who am I? What can I do? What value do I provide to users?

1. Choose from hobbies

For example, I like painting, so I can teach you to paint or present my own works. For another example, I like to study the content of girls' growth and learning, and I like to learn from the media, so I will start from this direction.

2. From the field you are good at

For example, if you are an Hr, you are very experienced in interviewing, and you can continue to export interview skills and some workplace survival skills; If you are a writer, you can share your writing experience.

3. Analyze from yourself

If you have Mengbao, you can share some lovely interactions between parents and children, and you can also share your parenting experience; If you have a pet, you can take photos of your pet, talk about how you train your pet, and so on. You can analyze the people or things around you and output some good articles.

4. Analysis from occupation

If you are a teacher, you can be an education blogger to share knowledge; If you are a nanny, share some parenting experiences.

2. How to start

1. Disassemble the benchmark account

Find high-quality accounts on the same track, sort out more than ten explosion cases, and disassemble and sum up experience. Observe how the titles of these explosive articles are taken and what are the key keywords. Analyze the other party's topic content, copy, praise and what is being discussed in the comment area.

For example, if you want to do parenting knowledge, then see what Bao Ma is praising. See which articles are the hottest, and see what the big V is outputting.

What's so hot about looking at other people's topics and contents? Other people's content and forms are taken over for re-creation, because the exploded content will definitely catch fire again, which represents the user's vote.

explosions are repeated! There is nothing new under the sun! History is a simple repetition!

don't rush for success, you can publish the content on different platforms for testing and analysis, find the content with better data, analyze what you did right, and make adjustments in time?

You know, it's also common to do self-media, change tracks and upgrade tracks!

2. Choose a suitable platform

There are many graphic media platforms, but the more we do, the better. It is best to focus on 1-2 platforms, and then synchronize the contents of other platforms directly, without spending too much time to maintain and operate.

if you want to do graphic self-media, platform selection: you can mainly use headline numbers, and at the same time open major self-media accounts such as Baijia, Dayu, Penguin, Dianhao and Sohu.

Because the headline number has the largest traffic, lower threshold and the most ways of realizing, it is the best self-media entry platform for beginners with zero foundation.

Especially, there are many content sections on the headline, including micro-headlines, questions and answers, pictures and texts, circles, columns, etc. ~ When a novice has no operating experience or writing foundation, micro-headlines and questions and answers are the best entry points; People with certain writing experience can write more articles besides micro-headlines.

ok ~ ~ ~ that's all for today's sharing. if you want to do a good job of graphic self-media, is the above content worth reading several times?