1. Platform algorithms and rules

Understanding the algorithms and rules of Tik Tok platform is very important for becoming a successful creator in Tik Tok, and only by knowing yourself can you win every battle.

1. Tik Tok's recommendation algorithm

As we all know, Tik Tok is a national-level APP, and its traffic is huge, which also attracts many content creators. With so many creators uploading videos to Tik Tok, it is impossible to recommend every video to users. At this time, a recommendation algorithm is needed, so that users can choose the videos they might like from the goods in the sea.

2. Tik Tok's censorship mechanism

A large number of creators publish videos every day in Tik Tok. It is definitely necessary to set up a video censorship filtering mechanism to filter some videos that are not allowed by the platform. At present, there are double audits, namely machine audit and manual audit.

Tik Tok's auditing standards:

Machine auditing:

Set up an artificial intelligence model in advance to identify your video images and keywords, and use it to audit whether your works and copywriting are illegal. If the video rules may cause the works to be: reduced recommendation, deleted works, self-visible, etc. Serious violations are directly deleted or set to be self-visible. If you can't directly determine the violation, you will enter manual review.

Manual review:

Works suspected of violating the rules screened by the machine will be reviewed manually. Manual audit mainly revolves around three blocks, video title, video cover and video key frame. If the violation is confirmed, penalties will be imposed, such as deleting videos, announcing the demotion of rights, and banning accounts.

Second, account registration and location

After you know the algorithm and rules of Tik Tok, you can play Tik Tok. First of all, you need to prepare an account registration and content location, so let's learn together.

1. Account registration stage

I don't know much about the registration process, but it needs to be remembered that good mobile phone equipment and network are needed to register in Tik Tok (there is no historical violation)

If there is a historical violation, the mobile phone must be restored to the factory settings, but it is not enough to delete Tik Tok, and the mobile phone equipment will be locked.

it is recommended to turn on the flight mode before landing in Tik Tok or publishing works every time, and turn it off after 5 seconds to change the network IP. I have a 1w fan of Tik Tok, and the work is released if it is not illegal. I can release it by opening a flight mode. I really don't mean to talk nonsense, but it is really useful.

then try not to connect to the wifi in the public area. It is possible that this network already has a record of the title. If you connect to this wifi, you may be restricted or even blocked (the new number is easy to be affected, so try not to connect to the large one).

the account information in the early stage of the account must highlight your content positioning, which I will write later. Secondly, don't have any illegal and advertising information in the account information. Try not to use the network map for the avatar and contact information for the profile.

2. Account number raising stage

There are many opinions about the number raising on the Internet. Some people think that the number raising does not exist, but I personally think it is really necessary to raise the number (if you don't agree, just look at it as a joke).

To put it bluntly, raising a number is a normal user behavior, and there is no need to pay attention, praise or comment deliberately. You can use it normally. I will publish my works as soon as I register my new number in Tik Tok in September of one year, and the works will be popular the next day. It is very simple to get a recommendation.

At present, you don't need to register a new number, and the work is not illegal and can only be seen by yourself, because Tik Tok is secretly blocking your video, and there is no entrance to appeal. Who can argue with this? It's a bit too radical for the newly registered Tik Tok to publish works immediately. Don't let the platform think that you have a strong marketing intention, otherwise it will limit your content publishing and recommendation.

As for the number of days, I think one week is enough. Just praise, comment and pay attention to it normally, and use it more.

3. Account content positioning

What is content positioning? That's the direction you want to update next. A fixed update direction can make your fans more vertical. Remember to send any videos, which will make your account messy and your fans mixed. Vertical fans will make your content have better effect and realize it better later.

At present, there are content categories:

Yan value

beauty, handsome boy, cute baby, beauty, hairdressing, weight loss, fashion, skin care, wearing, street shooting

interests

cars, travel, games, technology, animation, constellations, food, movies, magic and sound

. Rubik's cube

sports

sports, football, basketball, weight loss, health, yoga

mobile games and computer games

Jedi survival, the glory of the king, exciting battlefield, League of Legends, CSGO, crossing the line of fire, the fifth personality, my Word, etc.

Office workers, offices, programmers, office software, etc. Chinese, math, public exams, campus, education

kids

early education, mother and baby, parenting, toys

exploration and discovery

teaching you XX, XX's XX, the other party is your XX, XX fan group, mobile phone user XX

other

stars, actors, brands, blue V, and so on. For example, when Tiger Brother said car, he meant car. For example, Keiko relies on her face value; For example, Guo Congming sings. Everyone's positioning is very clear, and fans are also very concentrated.

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(You can add your account type to the nickname, for example, Tiger Brother said car, which is very clear at first glance. This is a Tik Tok account for cars, and fans who follow him believe that they are all interested in cars)

Imagine that you posted a beautiful video and gained 1, male fans. At this time, you will update a handsome video. Who will watch it? Understand the applause! ! !

3. Tools needed

1. Tools needed for shooting

(1) Shooting equipment

For most novices, it is enough to shoot video with a mobile phone, and there is no need to use a camera at all in the early stage. However, it is recommended to shoot the mobile phone at 8w pixels or above, and the resolution of the mobile phone should be set at 18P or above (if it supports 4K, it should be set to 4K), with more than 3 frames.

(2) Stabilizer

If you shoot by hand, the screen will shake. In order to improve the quality and stability of video shooting, we need to use some auxiliary equipment, such as:

tripod for mobile phone shooting

handheld pan/tilt for mobile phone shooting

Bluetooth controller (you can use Bluetooth controller if it is inconvenient to press the key by yourself)

(3) microphone. It's easy to receive the radio and make the sound sound better

(4) fill light

Mobile phone shooting needs light very much, so we need to use fill light at this time.

The above tools are enough for basic video shooting, and you can buy them in a treasure.

2. Tools needed for video post-processing

(1) Video images, captioning and sound processing

Being a Tik Tok is to record a beautiful life, so you don't need any professional editing software such as PR and AE at all. Of course, professional editing software is better if you can, but most people won't use such software.

If you can't, you can use Tik Tok's official editing tool: Clipping

The basic functions of clipping are similar to those of fast-moving, all of which are editing, audio, stickers, filters, special effects, scale, etc. The video exported from clipping has no watermark, but the sharing path is very single and can only be shared in Tik Tok! Perhaps it is known as the official editing tool of Tik Tok, and the fit is perfect. Moreover, the clipping APP supports Tik Tok music library, as well as various styles of soundtracks and transition music, which can basically meet the editing needs of most users.

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(2) Cover making

It is ok for some types of accounts to have no fixed cover, and the video content is the cover, but some contents still need to be covered, such as film and television accounts. If three videos are connected with a story, the cover needs to be made.

PS is a professional tool, but it is also difficult, and it is difficult for people who don't understand it to do it well. At this time, you can use: draft design, maker stickers and other photo design websites, with one-click drawing, font special effects, image format and image template, and the operation is relatively easy to use. official website brings his own novice guidance.

note: if many software tools can't be used, you might as well go to the mile mile search, there will be many tutorials.

3. Data analysis tool

Flying Melon Data, a data analysis tool I am using, can track the data of Tik Tok account, understand the operation of the account, and query the platform hotspots and the recent cargo data of Tik Tok platform in real time to help you screen popular products. You can also know the recent video of vibrato and explosion, which can be a good reference.

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However, this tool is charged and quite expensive, so you don't have to use it, but it would be better if you have it.

IV. Basic operation skills

A qualified short video requires clear picture quality and correct format (width 18px, height 192px)

1. Start with the video duration

There are some algorithms for dithering audio and video, and we must always refer to these dimensions to improve the recommendation: broadcast rate, likes, comments, attention and forwarding. Here, we suggest that the video duration should be controlled within 1 seconds, and 7 seconds is recommended, so that users can watch your video quickly and improve the broadcast rate of your products.

2. Breaking the broadcast volume and improving the account weight

Tik Tok does have weight. I have run hundreds of accounts myself (I don't brag), and I have found some rules.

In the early stage, the general weight was 3-5 plays (if the plays of the first three works were all below 3, I suggest that you directly cancel your account and re-register your registration number, which can be cancelled at the Tik Tok Security Center). The continuous update of this number is likely to catch fire. If there is no fire, you will find that your video is hundreds of plays no matter how you send it.

However, once a piece of work in your account breaks 1, the number of works you post later will be more than 7, and the number of plays will be significantly improved. If you are lucky, but the broadcast volume breaks 1, then the works sent by your account can easily break 1, and if the video data responds well, it can break 1.

It's not hard to see that the account does have a weight. If your video plays more than 1, in the early stage, it will be easier to recommend your works later, so we need to break the play volume. Summarize some video types that are easy to break the broadcast volume:

Stars with high traffic, the latest hot events, the latest popular background music, and funny videos (the material can refer to other accounts in Tik Tok, and the burnt video can still be re-fired after secondary processing)

I used to send a work to five accounts five times, and each account will have tens of thousands of broadcasts. Because the traffic in Tik Tok is too large, the broadcast volume of hundreds of thousands can only be counted as 95 cents, and it can still continue to be popular.

3. vote for dou+ to test the video

the vote for dou+ mentioned here is not really for you to vote for dou+, but to test whether the vibrato video is recommended normally. If you click on dou+, it will prompt you that this video is not suitable for being popular, then your video is problematic, and you can basically be sentenced to death. If you can be popular normally, it means that your video is normal, so don't worry about it.

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4. Start with the title of the video.

The title mainly includes copy+topic, which has two core functions:

Show it to users: In order to make the users who see it stay, like, like, comment and forward

our video, then the system will give priority to women instead of randomly recommending it, which will make yours. You can also let users know your video theme well and let users stay better.

Secondly, you can also play some title routines, which I need to summarize later. Let's read on.

5. Refer to Tik Tok's popular content

The content that was burned in Tik Tok has continued to burn after the second revision. You can refer to the works that have been burned recently in the same field in Tik Tok, and then make a second remake, or get rid of it, that is, the so-called pseudo original, which is often better than your own original work.

It's not hard to find that in Tik Tok, it's an original creation that drives thousands of remakes, and the song has made the whole network jump, and the dance has made the whole network jump. This is the urine in Tik Tok. Find some shortcomings of the original video, and then remake it, you can be more popular than him.

6. Don't mess around without 1 fans

Before 1 fans, advertising, promotion, selling products, etc. are not recommended. In the early stage of the account, the content is made, and the fans are accumulated, so it can be better realized later. This must be remembered.

7. Adjust your mentality

Many people have made three or five works with their heart, and their mentality may collapse even if the broadcast volume is only a few hundred. Please adjust your mentality at this time. As long as the broadcast volume is normal and the field is vertical, it is sure to be successful. Moreover, the popularity of a video can also drive the previous video playback, so it is very important to have a good attitude when playing Tik Tok.

Some of the basic operation methods I know above will be updated in the future.

5. Ways to realize cash in the later period

There are many ways to realize cash in Tik Tok, and I will only share some common ways to realize cash here:

1. Commercial advertisements

Tik Tok officially published a star map, which is used to receive commercial advertisements. Merchants will post advertising tasks on it, and you can take the tasks yourself. The threshold is to have 1, fans. There is also the initiative of the merchants to contact, but generally you have to have millions of fans to have this advertisement. For example, Dracula K, receiving an advertisement is nearly 5,.

2. Commodity Window

After more than 1 works are released through Tik Tok's real-name authentication, 1, fans can open the commodity window

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Then you can put the products on the window to sell goods, which is also the most common quick way to make money in Tik Tok. When you release high-quality works, you can hang the corresponding goods (you don't need to have your own goods, there are goods in Tik Tok.

3. External drainage

Adding personal contact information in the introduction column is a common way for many shopkeepers in Wechat business or Taobao.

4. Pay for knowledge

This requires strong professionalism. If you are very professional in a certain field, you can develop courses to impart knowledge and pay for knowledge, such as editing tutorials, shooting tutorials, Excel spreadsheet tutorials and so on.

5. Offline physical store

What ordinary people can operate is the same city. If you specialize in trying out some food in the same city, then you will receive some from the same city.