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What is Meituan’s merchant commission?

If it is catering, the commission ratio is higher. Currently, Meituan’s commission is 20%.

In other words, for every 10 yuan a merchant sells, 2 yuan belongs to Meituan.

There are strategies to increase group buying revenue and reduce merchant commissions

1. Compare the commissions of several major platforms and choose the one with the lowest commission:

Meituan, Ele.me and Xinmeida have different merchant commissions in each region. In the early stage, you can compare which platform has the lowest commission and cooperate with whichever platform.

2. Choose cooperation with high promotion effect and cost-effectiveness:

For example, the promotion of Meituan, the promotion of advertising space, the ranking of 5.10.15.20.25 on the homepage of Meituan Sold by block based on price and number of users, the store can purchase advertising space in any delivery area. A ranking in a university area will cost more than 100 promotion fees a day. Ele.me charges per click, which is about 10 cents to 30 cents each time. You can choose by yourself, just like Baidu’s Fengchao bidding ranking principle.

3. Selection of delivery parties:

Dada Sometimes, food delivery people are part-time workers, and delivery fees are often increased. As for Ele.me, Meituan's own delivery teams only focus on their own orders. For a store, you can find some local delivery teams for long-term cooperation.

The biggest advantage of this type of third-party delivery team is that the delivery fee is relatively low, and they can deliver orders from several platforms at the same time as well as orders made by calling the store. This way it is easier to calculate accounts and make statistics. If you are looking for a delivery team, you can try to find your local delivery team on Kuaishou.

4. A two-pronged approach, don’t put eggs in one basket:

Essentially, Meituan and Ele.me mainly bring orders to our stores, and they collect orders Commission. But if people who already know our store sometimes place orders from Meituan and Ele.me, then it will be more of a loss than a gain to our store.

It is equivalent to being a customer of your own store, but placing an order from Meituan and Ele.me, and Meituan and Ele.me take away the commission. For the boss, doesn't this mean losing his wife and losing his troops?

Some other stores are creating their own WeChat public accounts, which have their own WeChat restaurant addresses, as well as addresses on Meituan and Ele.me. Usually, whichever platform has greater subsidies will be promoted.

At the same time, we also promote our own WeChat restaurants, use the three-meal food system to build our own public account for ordering, and guide customers who have placed orders from our restaurant on Meituan and Ele.me to place orders on our own public account. Synchronously, with the system of Sanmei Gourmet, you can handle phone orders and dine-in customer orders with one system. You can also do customer marketing on a regular basis and use part of the commission fees invested on the platform to operate your own independent online store.

In this way, there is no need to pay commission to the platform, and the customer base is stabilized. You can use Meituan and Ele.me as a tool to guide traffic to your own store. In the end, the real operation is to stabilize existing customers and improve the taste of the dishes themselves, which is the long-term solution.

Reference link: Baidu Encyclopedia-Meituan.com