First of all, a good name depends on how much it resonates with consumers.
Is the catering brand liberated in naming? Imagination? The gameplay is endless. One of the most basic is. Hook up? Show the resonance of consumers. This is also a serious lack of some traditional brands. Whether a brand name is good or not depends on how many times memories it connects and how much it resonates with consumers.
Second, how to choose five ways to name restaurants?
1. Entertainment
For example, Lu eats fish with Chinese sauerkraut in Guangzhou. The pronunciation of this name will naturally remind people of Jin Yong's martial arts work The Duke Of Mount Deer, and? Lu? The word resonated with wealthy southerners. Similarly, there are Lu Xiaofeng Restaurant and Haomen Jiushi.
For example, Guangzhou's not afraid of tiger beef brisket, taken from? Newborn calves are not afraid of tigers? . LOGO design has a sense of science and technology, which seems to be out of place with catering. However, it resonates with many people. The brand image uses a cow doll, and once the customer buys the tooling, it will be consumed. This design is nothing like a restaurant brand, but consumers like it.
For example, beef powder brand, is there? Beautiful phoenix? , also? Three peppers? . An ordinary rice noodle was made red by the former real kung fu brand manager.
2. International style
Like Gui Fang, Cui Hua, Shirley, Daqiang, Private and the leftover dog? When they entered the office building, they became Linda, Mary, Vivian, George, Michael and Justin.
Fly juice
Some catering brands pursue international expression, which is particularly obvious in Shanghai. For example, Yan Chengrun, a creative person of trendy culture, and a friend created a trendy drink under the brand name of FlyJuice (Chinese name is Fulai Jusi). For example, Mi Zhilian, a subsidiary of Xiaonanguo. Another example is Shanghai Moti Workshop Food Co., Ltd., which is currently listed in China? West tree puffs? 、? Morty's workshop 、? Pink mom muffins? 、? No second product? 、? YOGO? 、? Hemutang? Waiting for nearly 600 brand chain stores.
3. The trend of using culture
? Two? Originally a derogatory term, the original meaning was insulting and stupid. Northerners say? Two stare blankly? 、? Idiot? What do people in the northwest say? Two goals? What is the name of Sichuanese? Bipolar? . But in the online world, has it already formed? Two cultures? ,? Two? It has become a commendatory term to describe those stupid and lovely people.
Taier fish with Chinese sauerkraut? Two cultures?
In Guangzhou, Taier pickled fish takes advantage of this trend culture and puts? Two cultures? The use of superb, since the opening of a month, every day being scolded but queuing at the door every day. How much is in it? Two? Very personal? Drive away the guests? Terms. When you walk into the shop, you can see a big plaque hanging on the wall, which reads? We don't accept it on Friday? Namely: ① Eating only for playing mobile phones; (2) four or more peers enter the store; 3 say that our fish is not delicious; 4 WeChat red packets can only be grabbed; ⑤ Temper than the manager. These five types of guests are not accepted. This family is the main one? Old jar fish with Chinese sauerkraut? Taier restaurant also generously told customers that our sauerkraut is more delicious than fish. . But isn't it? Tell? Most? Two? Once, because the whole family went on a trip, Taier closed its business and stood the guests up for one day.
Step 4 pay tribute to tradition
When naming catering brands, some catering brands pay tribute to tradition, such as Hakka, Chuci, Nanqi, Huicai and Xu Xiang.
5. Emancipate the imagination
What kind of catering brands are there in Guangzhou and Shenzhen? Release your imagination? This feeling. Like Caesar's pizza. Le Caesar? LACASA-LA is joy, happiness and happiness; Casa means home in Italian, meaning happy home and warm home. So, the company claims to be? Le Jia? .
Third, behind the name of catering enterprises is the aesthetics and interest of the times.
| Imagination |
When the post-80s generation entered the catering stage, this topic became a trend. And the catering industry will naturally become interesting and fun. Whether it is the pattern, vision or expressive force, it is completely different.
The new generation of catering people bring different thinking and perspectives: traditional catering people deal with products first, then brands, so brand names are scribbled, or even simplified as symbols. What is their common brand naming method? Record? . For example, Liaoji Bangbangji and Yuanji Chinese hamburger are contemporary with Haidilao. The new generation of catering people, whether the brand pays tribute to tradition or goes to the future, emphasize the supremacy of the brand. Even if it is just a store, we should carefully design the brand name, logo, mascot, etc., and invite professional companies to design the store decoration.
Grassroots spirit
In the 1990s, the entrepreneurial tide came, and a large number of entrepreneurs poured into the catering industry. When this generation of entrepreneurs named restaurants, did they use the private economy? Grassroots spirit? . For example, Haidilao is named after Sichuan Mahjong. That's how Haidilao got its name. Zhang Yong, founder of Haidilao, said that Sichuanese like to play mahjong, and they called the last trump card Haidilao. At that time, his shop opened, but he couldn't think of a good name. His wife was playing cards, and the last card was a draw. Let Zhang Yong name the store? Haidilao? . In addition, the catering brands of that era will also build a sense of history and feelings. For example, 99 cents in Guangzhou is an allusion from Shanxi merchants. Shanxi people are too picky. The quality of thrift, the habit of careful calculation and the spirit of strict cost control? Laughed at as? Ninety-nine cents
| Allusions and elegance |
Traditional restaurant names generally have allusions and elegance. For example, there are Quanjude in Beijing and Louwailou in Hangzhou.
Louwailou
There are two ways to name the restaurant outside the building. One theory is that the shopkeeper borrowed the name "Lin 'an House" from Lin Sheng, a poet of the Southern Song Dynasty? When will the West Lake Dance stop outside the Qingshan Building outside the mountain? Warm wind intoxicated tourists and turned Hangzhou into Bianzhou. ? Take inspiration from poetry and accept it? Outside the building? . Another way of saying this is that since this restaurant was built in front of the famous scholar Lou Yu (Yu) in modern times, Hong went to Lou Yu to ask him to name it. Mr. Qu Yuan said, "Since your restaurant is outside my Louyu, why don't you borrow Lin Sheng from the Southern Song Dynasty?" Outside the Qingshan building outside the mountain? The famous sentence is called. Outside the building? All right! ?
Case analysis of restaurant naming The following is a restaurant naming case that I sorted out according to your needs. You can come in for reference:
Fanghuiyuan
First of all, literally analyze:
? Fang? : 1 wheat straw, flowers and plants. It also refers to the fragrance of flowers and plants. Selected works? Southern dynasties? Xie Tiao:? Depends on this surplus, including your opinion of wheatgrass? . ② Fang Qing. "As a gift? Yankee:? Outside the golden pond of a hibiscus tree, only Fang Qing looked at it alone? . 3 Fangnian, a good time. " Don? The ancient meaning of Lu Chang' an city:? By the way, have you studied dance for a long time? . ④ Fang Shu. Selected works? Kim? Ruan Ji:? There are green leaves hanging in Fang Shu, and the clouds are clear? . ⑤ aromatic orchids. It means fragrant all over. This is a metaphor for elegance and vulgarity. ⑥ Metaphor virtue.
? Garden? A place where vegetables, flowers and trees are planted with fences. "Poetry? Zheng Feng? Lieutenant general:? Is there no metaphor in my garden? . Villa and rest place. Shi Shuo Xin Yu:? I will learn from Wu. I heard that there are famous gardens in Bijiang. . The fairy names in The Legend of the Garden Guests also refer to the guests in the garden. " Don? "Liu Yuxi" neighbors are still learning imperial makeup and competing with the guests in the garden to steal royal fruit branches.
? Hey? : Common name. Common name Perrin, Mei Fang. Wisdom. Hui is a kind of herbal medicine, and Hui is often used as a metaphor for a woman's pure heart in poetry. "Don? Wang Bo? Qixi fu:? Jing Yan became a group, injured and retired, Xin. Cymbidium? . Huifeng, the wind carries fragrant flowers and plants. " Song? Ouyang xiu:? Jing Chu is thirsty and thirsty, while Los Angeles is full of flowers and snow. .
Second, from the mathematical analysis:
Math is 4 1, which is very good. Auspicious evaluation is: respected, everything goes well. If you try your best, you will achieve great success.
Yuexiang fashion
? Guangdong fashion? First, in view of this name, make the following analysis:
? Guangdong fashion? One is the number of 39, which is very prosperous, and it is the number of water, which happens to be the wealth of the husband. People who use this number are blessed with good luck and are very lucky. However, remember not to be rigid, but to walk with the world and keep pace with the times in order to achieve great success. I wish Tang Qi good luck.
Auspicious poems:
Yue Jiang Han Xiu Fu Haitian,
Sweet ant nectar flows and spreads.
When rain and spring breeze sneak into the night,
Shang Xian monk friends share Tao Ran.
Most friends who don't know the name of the restaurant have no inspiration to find the name of the restaurant. The following are some good restaurant names I collected. Let's look at the name of the restaurant.
1, the story of eating
2. Ordinary people
3. Red Star Hotel
4. Diners are coming
5. Bashu Buyi
6. Walter Beauty Restaurant
7. Yuhuatai
8. Delicious
9. Yaka Drake
Maji steamed dumplings seafood city 10
1 1, Hakka king
12, food is too long.
Zuiwengtang 13
14, baby's home
15, where is the spoon?
16, this street is my best.
17, Ma Xiangpo
18, Tianyu restaurant
19 piece of cake
20, Cai Wen worship spring,
Tianjin Wanyuan Longshun Holiday Manor 2 1
22. Bai Kui Old Restaurant,
23. Let's eat
24. Dagang Oilfield Hotel
25. Shijiazhuang
26, beating around the bush to eat Sichuan food
27. Kong Yiji Hotel
28. Hsinchuyuan
29. Yang's kitchen
30. Jixian Hotel
3 1, Shanti Kitchen
32, spicy temptation
33. Jinguanyi
34. Yongya Mountain Villa
35. Ms. Manell Western Restaurant
36. Fishing boat bowl.
37. Vegetarian Lily
38. ninety-nine cents
39. Shushan and Shushui,
40. My family's special snacks
Spring grows in
42, hole, month, day,
43. Night Rain in Eight Mountains
44. Ji Xiang Kitchen
45. Transparent thinking
46. Zhou Jingyi Shanghai Restaurant
47. Galaxy Hotel
48. Man Xinxuan
49. Chuanxiangyu Village
50. Simple tea and light rice in Wuhan
5 1、
52. Malangwu Restaurant
53. Shixiangge
54. Hong Qishun
55. Alin Restaurant,
56. Longmen Inn
57. Abortion
58. Carving time
59. Don't stop drinking.
60. Xishuangbanna restaurant
6 1, kiosk
62. Julong Garden-Yuanchang Restaurant
63. Bai Wei ·VIV
64. Home cooking
65. Weixian County, Guangdong Province
66. Lai Chi Wan
67. People from vilen.
68. Pink is cool
69. Food is the sky
70. Donglaishun ~ ~ ~
Greenery pavilion 7 1
72. Green compassion
73. Face to face
74. Rough tea and light rice
75.Xi An Jia Er soup packets
76. Afandi's hometown music restaurant,
77. Man Jing Building
78. The green age
79. Old kitchen
80. Wu and Yue people.
8 1, total delicious food
82. Hsinchuyuan
83. xiuyu
84. Baochi Building, Huibin Garden
85. Hongqi Hotel
86. Suzhou-Zhejiang restaurant
87. Serving the people
88. there is a restaurant
89. vilen people
90. Xiangcun Pavilion
Galaxy Hotel 9 1
92. Romance of Sichuan.
93. the duke of mount deer
94. Tang Yulin
95. Friday
96. Dish market
97.liujiaguo restaurant
98. Rice grains
99.sweet honey
100 Moonlight in Tanghe
10 1 one world,
Tengfei Fish City 102
103, continuous flow
Jindu Hotel 104
Jin Xuan Pavilion 105
106, Saddam ramen
West Lake Spring 107
108, Kelai 'an home-cooked dish
109, Taste Factory
Yunlong restaurant 1 10
1 1 1, local chicken coop.
1 12 keeps pace with food.
Tang Xian building 1 13
1 14, Lai Xuan
Hong kong food city alamuhan palace 1 15,
Deng Ying building 1 16
1 17 lemon leaves
1 18, ice filled
Lion 1 19
120, Beijing time meeting
12 1, a rice noodle shop ~ ~
Long Yuan Restaurant 122
123, Baodefu Restaurant
124 jiaozi, Chu Liuxiang
125, clear ploughing and rain reading
126, Juxianlou Restaurant
127, don't sit if you are not hungry.
Northern Zhou Nan 128
Longmen Town Hotel 129
130, drunk on the moon
13 1, the legend of Shu.
Dongjiang 132
Kaixuan Western Restaurant 133
Klein 134
135, frog frog
Harbour Shi Jia Restaurant 136
137, Green Shi Tian Restaurant
Xinlong Bay 138
Shinkansen Seafood City 139
Xishu Tofu Flower Village 140
14 1, rice suffers.
142, Meishan restaurant
Xibei Youmian Village 143
144, Dahe Restaurant, Guzhen
Youpeng Seafood City 145
Question 1: The style of the restaurant is similar to that of Cafe de coral, with warm colors, black and yellow as the main colors. The main products are noodles, iron plate rice, clay pot rice and clay pot rice. The price is around 20 yuan. Noodles are handmade whole egg noodles, which are very strong and can be regarded as a selling point. Now I want to choose a more suitable name. I hope enthusiastic netizens can help me a lot. Thank you!
Yangguang coast restaurant
Question 2: We have opened a health-preserving restaurant to improve people's physical condition and change their eating habits through diet therapy. We tell consumers what to eat, not what they want to eat, and ask experts from all walks of life to help us choose names with certain significance and cultural connotation. Is it famous at present? Break time? 、? Diet hall? . thank you
Name of Company: Time for Raising Interest Rate (ingenious, fashionable and recommended)
The strokes and five elements are: 15 (earth) 10 (gold) 10 (gold) 6 (fire).
The company's name is 4 1, and its implied information is:
Natural good luck, whether moral or hope, continue to work hard and have unlimited prospects. (Kyrgyzstan)
Company name: Shanyangtang
The strokes and the five elements are 18 (gold) 15 (earth) 1 1 (earth) respectively.
The company's name is 44, and its implied information is:
Although you plan carefully, it is difficult for you to get what you want. If you covet success, you will fail. (fierce)
Restaurant Naming Question 3: Restaurant Naming
I opened a restaurant in Changsha, decorated in a retro style, featuring fish. Please give me a name.
Xiangnan fishing port
Question 4: Restaurant name: The restaurant in the hospital is in the form of a hotel. Usually, the business is internal reception. In addition, I want to start ordering and dining for the sick family members. Not that kind of clay pot rice. I think of a name that can be accepted by the people and harmonious with the hospital.
The user replied: Can I make a phone call? Tianxingjian restaurant? . From Zhouyi:? Tian Xingjian, a gentleman strives for self-improvement? That's very interesting. ? Jian？ What else? Is it healthy? The significance is also closely related to the hospital.
You can still call? Weikang? 、? Is it healthy? 、? Jian' an Anjian? Wait for the name.
Question 5: I'm going to open a restaurant with an area of 260 square meters, featuring rabbit meat, fish and ducks. And cooking. I'm going to cater the banquet. You don't just name rabbits, but you should combine the characteristics (rabbit meat, fish) with cooking to name them. Thank you for the tip. Thank you!
What kind of restaurant is it? ? Not hungry, not sitting? Is that OK
If you are satisfied, please accept it.
Question 6: The name of the restaurant. I opened a barbecue shop, and I don't know its name. What's the name of this place? For example, when I go to Shenzhen, I call it Shangsha barbecue live fish? Is this village called Longqiu Village or Longqiu Barbecue Live Fish? Do you have a better name? It is easy to remember. How about making money and marrying a wife under your name? Will it be attractive?
Yuan Shuxiang Chuanfurong Zhiweiguan Spicy Temptation Shuliuxiang ..+