NetEase’s carefully selected customer service phone number is 400-036-8163.

NetEase Yanxuan adheres to NetEase's consistent rigorous attitude, goes deep into the world, and cooperates with the world's best suppliers. Starting from exploring consumer demand, we customize on-demand and participate in the full control of the production process to provide consumers with a high-quality experience of good prices, good products and good services.

Introduction to NetEase Yanxuan

NetEase Yanxuan was officially launched in April 2016. It is a lifestyle brand popular with the new middle class under NetEase, covering home life, clothing, shoes and bags, and food. Wine, personal care and cleaning, maternal and child care, sports and outdoor, digital home appliances, carefully selected 8 major categories around the world. NetEase carefully selects and implements the brand concept of "selecting good things carefully and living with heart".

In September 2022, NetEase carefully selected and launched the online pet sub-brand "NetEase Tiancheng", focusing on the mid-to-high-end pet market. NetEase carefully selected, with the original intention of "making a better life within reach", and determined to become a lifestyle brand favored by China's new middle class. Founded in 2016, NetEase Yanxuan started by carefully making a national towel through simple, practical and comfortable aesthetic design.

Optimize product usage experience and bring a better life to 30 million new middle-class families. Over the past five years, NetEase Yanxuan has gradually developed from a shopping platform favored by the new middle class to a new middle class lifestyle brand, providing consumers with one-stop, full-category, and all-round solutions for a better life.