promotion activities launched in bibendum. "bibendum Promotion" means the preferred restaurants in Michelin Guide except star-rated restaurants. The list of "bibendum Promotion" was formally established in 1997, aiming at recommending "the most economical food in the judges' minds" to the whole world. The selection criteria of the list are simple but exquisite cooking techniques, and the dishes served in the selected restaurants should have the characteristics of "good quality and affordable price".