As a new employee, he first excavated a cartoon, which has no excellent plot and is not a traditional passionate teenager. At first, this cartoon was just an idea of Bird Island: Can you come to a cartoon that all primary school students can read now?
In fact, the idea of Bird Island is not a whim, but an in-depth investigation. In his investigation, the market of young readers that JUMP has been relying on has been saturated, and now it is facing such a period, coupled with the behavior of robbing readers from other major comic magazines.
To jump out of this quagmire, it is no longer enough to rely solely on the original readers, so he targeted the crowd in the primary school of his parent company: teenagers. ...
And this has to talk about the Japanese children's market that year. At that time (1996), the children's toy industry also entered a prosperous period, and all kinds of toys with various designs and orders competed for heat in the market (remember the toys when I was a child? 100 yuan of the Transformers era ... an era of five tigers general 70 yuan, this is the price of 90 years)
At that time, JUMP's partner company sent a game promotion plan. In fact, JUMP has done this kind of activity once before, that is, "The Mystery of the Dragon" with games and comics first. After the unexpected popularity of The Mystery of the Dragon, the game book The Brave Fight the Dragon should continue to sell well.
This time, the manufacturer tried to make a fortune in the booming toy market, so he found JUMP to see if he could publish a toy cartoon.
The idea of the manufacturer coincides with that of Bird Island.
"Did you take the lead in an animated film about children's toys?"
"Very interesting!"
Thus, a cartoon depicting children's toys appeared.
Yes, this cartoon is called Game King.
Kazuki Gao Qiao, the author of Game King, also had a bumpy career experience. In those years, he decided to become a cartoonist. He was serialized by two magazines, namely "Young Sue" and "Young Horse". He was once disheartened and turned to Sega, the largest game company at that time, to develop game designers. After working for a period of time, he promoted JUMP.
As the saying goes, when Bird Island just needed a cartoonist who knew enough about the game, Gao Qiao found the door. ...
If you can find the jumping part in the works with the theme of fighting wits and courage, then there is no doubt that Game King can be said to be the earliest work. In the early days, this cartoon featured some new toys. Later, inspired by the magic party, it tried to join the card game (the first battle with the hippocampus). Unexpectedly, Konami took a fancy to it and signed the copyright of the game. Since then, Gao Qiao and Shu's trip to attract gold has been out of control. On the tax records of a group of cartoonists, Gao Qiao and Shu used his card to sell the game. 1999, 403.98 million pounds ranked third in the history of cartoonists' tax payment. The success of this work made Ying Ji Society full of interest in its diversified operation, which indirectly enabled Ying Ji Society to squeeze into the top three in the market value of Japanese publishing houses in the era of the decline of Japanese comics.
Later, due to the requirements of the editorial department, "Game King" began to add a lot of ancient Egyptian culture and typical hot-blooded juvenile style. Although this addition destroys the integrity of the work, it is worthy of being an excellent work.
Although Game King laid the foundation for the future development of Jiying Society, the slow fever of its comic works could not save JUMP in a short time.
The sales volume of Jump magazine further fell to 405 watts, while the young horse approached the sales volume of 400 watts in a fierce way. ...
If we say that after two disastrous sales collapses, the only thing that can bring them comfort is the position of the first market share.
"We are still the first. No matter how difficult it is now, as long as we are the first, nothing is impossible."
This is their last bottom line: stay first.
But now, it seems that even this final bottom line is almost untenable.
An era is coming to an end, and they seem to hear the bell symbolizing death. ...
At this critical moment of life and death, it can be said that JUMP is like a gambler with nothing. His eyes began to turn red, and he started gambling for the last time.
JUMP first invited Kazushi Hagiwara to reopen the popular work Bastard! ! -Dark and broken gods (don't look ... you know, this gentleman is the best friend of rich and cheap adults ...) Later, the seven generations of Mudiao Island had the cheek to ask Gui Zhenghe not to draw heroic cartoons (this gentleman likes to read heroic cartoons ...) and asked him to serialize a romantic cartoon. Have to say that Gui Zhenghe gave seven generations a lot of face. A few years later,
This is "me"
It can be said that IS is Gui Zhenghe's masterpiece, and this cartoon completely abandons the elements of science fiction and fantasy in previous works. Focus on describing the ordinary life between several boys and girls, and then enrich the content of the whole work with exquisite paintings and delicate psychological descriptions.
This work really reached the pinnacle of Gui Zhenghe's career.
At that year, with the help of these two new works by the author who accumulated popularity, JUMP stopped the decline of sales to a certain extent, and rose slightly, staying at the line of 4 10W.
However, the sales of "Young Horse", which is slowly rising by the new work, finally showed fatigue and failed to continue to rise. The difference of tens of thousands stays below the standard line of 400W.
Jump, everyone is relieved. ...
Because they know that the young Ma Yun's offensive will definitely stop.
The young horse can climb slowly but hard in sales, which is entirely due to the accumulation of many of his works. Although these works are excellent enough (Jin Tianyi, Football Storm, Sushi, Teenage Whirlwind, First Divine Boxing), they all have one shortcoming: their popularity accumulates slowly.
This is why JUMP comics can unify the rivers and lakes, while young SU and young MA's singles are sold in tens of millions, but it is not very helpful to promote the sales of their magazines.
Comics that quickly become popular can only be the mainstream theme, full of blood!
Yes, if there is no such cartoon, even if Ma Yun can grow up slowly, he is doomed to be unable to escape.
According to the current form, unless the young Ma Yun can give birth to a bloody killer, the situation may be so deadlocked.
Fortunately, the horse didn't wait long. ...
A shadow behind the scenes sensed this situation ... He reacted quickly, arranged everything calmly, and was not interested. When he saw that his opponent was still ignorant, he looked at the betting author in front of him. Laughed quietly, just like that weird smile when you jumped off a building a year ago.
In this way, an author appeared with his works and devoted himself to this turbulent situation.
He single-handedly completed the next crime and subverted this era.
Let everyone know what is an absolute monarch, what is sex and what is. ...
change of dynasty/regime
The death knell of the jumping dynasty rang gently.
A glorious history is inevitably over. ...
1June 5438+9971October, Juvenile Ma, who has always had a tradition of food cartoons, released a brand-new visual food cartoon "China" ("Little Master China").
This cartoon is different from the traditional food cartoon, and its way of describing food is closer to an enthusiastic teenager. At that time, this cartoon set a record, and it was adapted into an animated cartoon after only three months of serialization. This is unprecedented.
This record was later broken by a delicious cartoon also made by JUMP.
In short, the publication of this cartoon can be said that the editorial department continues to add blood to the magazine, indicating a determination to win.
The industry began to advocate that young horses will surpass the long jump like doping. This is largely because jumping has been in the first place for too long, and people always want to see different situations.
1In the first half of 997, I spent the stalemate between Ma and Su. ...
Both magazines are waiting for ... the arrival of their own king.
History is always so interesting. When the two magazines began to be deadlocked for the first place, young Sue began to play soy sauce and lived a stable life.
Time slowly came1mid-997,1May 997, and a cartoon "King Way" was finally released. Unfortunately, it wasn't JUMP who took the initiative this time.
Ma, a teenager, published a cartoon of 1997 in May.
《GTO》
Remember the man who dominated history below? ...
1In May, 997, Tooru Fujisawa officially released his own work "Teacher gto Spicy", which can be said to be a continuation of his last "Southern Hunan Pure Love Group" in terms of characters, and the plot continued the ghost Eikichi Onizuka in the last "Ghost Blasting Duo".
The story tells that Eikichi Onizuka was a former flying car party member. In order to get close to high school girls, he decided to attend an interview with a substitute teacher. Uchida, the director of education, thinks that he is not suitable to be a teacher and only wants to be close to high school girls, so he is not going to appoint him. Later, two students wanted to get even with Uchida. Uchida asked Oni Tsuka to surrender the two scum and let him be a teacher, but Oni Tsuka was not satisfied with Uchida's attitude towards students, so he told the school president that he had news of him. However, when he became a teacher, he was squeezed out by the teachers and students of the school, and he was almost expelled. However, every time he can save the day, he uses his unique teaching methods, either violently or deliberately. In a word, he started from "caring for students and taking students as the center", taught students in accordance with their aptitude, and finally brought a group of problem students to heel, which also made the teachers who tried their best to force him away have nothing to say.
In fact, the whole plot is very simple and ordinary in modern times. But at that time, this kind of plot can be said to be playing the edge of the law.
In Japan, teachers who have an affair with students may be investigated for criminal responsibility. Oni Tsuka, the protagonist in the story, started out as a teacher just to pick up girls. But gradually, he liked the job. ...
How's it going? Do you feel like SD?
In fact, the whole story does bring us the spirit of SD, which is as touching and funny as people of different shapes and colors. There is also an idiot but a great protagonist (in fact, I think Oni Tsuka is very dark ...)
In fact, this cartoon satirizes (or unintentionally criticizes) Japan's domestic education system.
Teacher, this is not just a profession. One of your actions can actually change the lives of many children, but unfortunately, many domestic teachers don't understand the significance of this halo on his head.
Scold is light, but corporal punishment is heavy. They willfully tore up the beauty in children's hearts with their world view.
For example, in the cartoon "GTO", the mud ridiculed by the teacher can't help the wall, and the problem of starting to give up on yourself has been running through the cartoon.
I think this reflection on the Japanese education system is more likely to be Tooru Fujisawa's personal experience (written by wild one).
I'm really stupid and disruptive. Maybe I'm really not fit to be a teacher, but if I
As a teacher, I will never let my students do anything that will be called scum.
With the help of Oni Tsuka, the author expressed his ideas.
In a word, because GTO is a continuation of Ai Xiang Group in a sense, this cartoon has gained a lot of popularity from the very beginning, but the humor, emotion, teachers and students in the author's cartoon are a special group. =) and other elements have successfully gained more popularity for this cartoon!
1In July, 998, this cartoon based on a TV series starring Takashi Sorimachi, one of the four great kings of the year, was broadcast on Japanese TV. It not only has an average audience rating of 26% per episode, but also has a horror rating of 35.7% in the last episode.
The explosion of GTO TV series not only made Takashi Sorimachi, the "four kings", popular, but also eclipsed the other three kings, which made this GTO cartoon attract the attention of countless TV fans. In some ways, it resisted the fatal counterattack of 1998 JUMP98.
GTO has not only maintained the popularity of the top two in its whole serial career, but also helped its owner MA maintain the first position in the siege of many well-known JUMP comics that we are familiar with later, so it cannot be called an absolute monarch.
The release of GTO is the gospel of Ma Yun, but it is also the cry of JUMP.
In just three issues, the sales volume of magazines that Ma has been stagnant has exceeded 400W, and JUMP is still clinging to the sales volume of 4 10W.
1June, 1997, Ma began to climb slowly to 402W, while the sales of Juvenile JUMP, which was stagnant in the same period, finally began to decline.
This decline was fatal ... ... and it jumped to 4.08 million.
At the beginning of July, JUMP continued to drop to 405W, while MA continued to increase slightly, reaching 403 W..
Everyone seems to have foreseen something. ...
1July, 997, Japan Comic Weekly magazine finally entered the 29th issue of that year.
On Thursday after the publication of the 29th issue of that year's magazine, the editorial department of JUMP was silent, and everyone's heart seemed to be pressed with a stone, which made people breathless.
They seem to be able to foresee something, but they don't want to admit it.
But one thing will come to an end.
1997 In July, the 27th issue of Japanese comic weekly "Youth JUMP" magazine sold 400W.
In the same period, Teenager magazine historically surpassed Teenager JUMP with sales of 405W W. ..
It put an end to its 23-year jumping rule.
The dynasty fell and the hero fell.
JUMP's glory is over. ...
Anyway, JUMP was defeated.
The empire built by one hand, the glory created by authors and editors in the past 29 years, vanished in two years.
Ironically, they ended them themselves.
Ironically, this result was "predicted" by their president.
As we said earlier, the brilliance of JUMP naturally has its unique advantages. But once this advantage is lost?
1997, during the period of 3 1 after Ma Juvenile reached the summit, the sales volume of JUMP Juvenile continued to decline, falling below about 390W W..
JUMP comics have always been an advantage, but at this time it has just become its biggest problem. This isn't Su Like. He has been supporting Die Hard Fans for a long time, because there are no hot-blooded cartoons to read on JUMP.
Su's "Fire" and Ma's "GTO" attracted readers and made many readers defect.
The jump was soon abandoned. ...
There is no way to break through the 400W mark, and there is no way to end this trend.
What's more, the vicious chain reaction of the magazine being taken away by the horse began to appear ... the number of new contributions to the magazine was greatly reduced.
Some people began to feel sorry for this, and others began to gloat. There are still a few people staring at the top of Ying Ji society.
The achievements of the seventh generation project are more embarrassing than those of the previous two generations. When will it be removed?
Strangely, the top management of Jiying Society was silent for a long time without any indication. ...
In a word, people are waiting, waiting for the moment when this giant comic book market slowly shrinks to a total collapse.
Meanwhile, on a street in Tokyo.
The two young people embraced each other, regardless of the ambiguous eyes of passers-by (hey hey), tears streaming down their faces. ...
"You have to remember our promise, Oda Jun."
"I'll remember that, Takei Jun."
"So," one of Takei Hiroshi grabbed the hard shoulder of the moon.
"Then please use our favorite skirt to save the universe ..."
"……"
"Okay, Takei Jun ..."
Then, a cartoon named "Dress" appeared.
1996, two young people with a common ideal learned the knowledge of cartoon creation under the guidance of the famous cartoonist Nobuhiro Watsuki. Surprisingly, they not only have the same ideals, but also have the same hobbies.
Two people who love clothes that embody women's beauty have set up a famous clothing lovers association. They are the chairman and vice chairman respectively (well, there are actually two people in the association ...)
It's hard to know how crazy they are about clothes. In short, dresses not only appear frequently in their works. What's more, one of them directly used this dress as the title of his debut.
This work is called: One Piece?
This is the beginning of the story. ...
Thirty years ago, a pirate was born, which broke the market balance with a pirate-like strong style. Thirty years later, when the former pirate hero was dying, another pirate was born and began to help him.
History is so interesting.
This cartoon tells the story of several pirates looking for the treasure left by the former pirate boss.
When the first sentence of the cartoon is serialized (is it the first sentence or the first sentence of the singles? ) was edited and left a comment that "the killer finally appeared".
Perhaps the JUMP editorial department, which hasn't seen the orthodox juvenile adventure comics for a long time, can't hold it, or perhaps the editor found the bright spot in it.
In short, this cartoon was highly anticipated from the beginning.
In short, 22-year-old Eiichiro Oda released her debut One Piece during the rapid decline of JUMP.
Eiichiro Oda worked as an assistant under Kaitani Shinobu (fraud game), Dehong Yezheng (an illiterate riverside boy) and Nobuhiro Watsuki (a rogue), which made Eiichiro Oda's works combine the advantages of various schools.
The most admired and loved Oda writer is Toriyama Akira. When he was young, Oda took Toriyama Akira as his pursuit goal and hung Toriyama Akira's signature photo on the wall to mark his ambition.
For this reason, in the work One Piece, if you look closely, you can find many shadows of Dragon Ball and Ala Lei.
Dehong Masaya's works once wrote an interesting story, telling the love of ODA when he was Toriyama Akira's assistant.
Because of Toriyama Akira's influence, Oda decided to take young adventures as the main theme from the beginning, and the experience of his former assistant also made Oda's works very rich in style. Dehong's funny humor, Jia Fei's foreshadowing arrangement, the characterization of the moon, and the advantages of various teachers are all concentrated together.
Frankly speaking, although the early One Piece is full of interest (for example, the theme of pirates and the devil's fruit are set), its story can only be described as a bloody adventure of an ordinary teenager. So the author is surprised at what kind of vision can make the editorial department give it a killer name?
However, it was not until the story of One Piece entered the story of Nami of Dragons that Oda made everyone understand that the work of One Piece was destined to go to the altar.
JUMP has always had three elements: friendship, hard work and victory. After Nami, he was completely flawless by ODA.
In the history of JUMP, the only works that fully show the three elements of JUMP are Dunk Master and One Piece (One Piece is not as good as Dunk Master).
Since the cartoon One Piece, the word "King Comics" was born.
There have been different opinions about the interpretation of Wang Dao's cartoons. But generally speaking, three elements must be met.
1. Dream II. Unique world 3. actor
The unique world, touching dreams and characteristic protagonists together form a king cartoon.
One piece is to promote dreams, which was a rare element in the past. If the young people in Dragon Ball are passionate about saving the world, then the comics since One Piece are undoubtedly the dream first.
In a word, the most attractive thing about A Pirate is its positive theme.
Whether it is friendship, emotion, the goal (or dream) pursued by everyone in space, or the setting that pirates will never die, they are deeply loved by readers.
It is not difficult to understand why when pirates entered the water world in 2005, the contradiction between peers would lead to a decline in their popularity, which indirectly led to the first place being seized by Nana at the end of that year.
One Piece has set a number of records, with the highest historical sales volume (240 million), the highest historical single sales volume and the first historical single release. The total popularity ranks first all the year round (except in 2005). In the weekly popularity survey of readers, the popularity of One Piece has remained within four (especially every week), and OP is undoubtedly the greatest work after Dragon Ball.
Undoubtedly, the most criticized thing about pirates is that their plots are too long.
For example, after leaving the empty island, fighting a pirate group, this unnecessary plot greatly extended the overall length of One Piece. As a comic book that has been serialized for 14 years, its plot progress has only reached half of the preset (Oda said ...)
Of course, whether it is the author's personal interests or the magazine's concern about the recurrence of the Dragon Ball crisis. We can really understand the extension of comic serial time.
But as far as the author is concerned, I hope that Oda can end the cartoon of One Piece as soon as possible, whether publicly or privately.
Privately, I don't want to wait until the end of my life (20 12 here you know o(∩_∩)o)
The 36-year-old Ogata Yugong is the pinnacle of his cartoonist career. Too much fatigue in one cartoon will undoubtedly have a bad influence on the next one (see Toriyama Akira).
However, if there is only one One Piece in Ota, no matter how prosperous it is, it can only be classified as a cartoonist in online celebrity in its historical evaluation.
In a word, One Piece is not finished, but its evaluation can be regarded as great.
In the current period of JUMP, there is another unknown author besides One Piece released in Ota.
If ODA has at least three cartoonists as assistants, and at least half of them are professionals, then the author is completely self-taught.
This man's first appearance shocked the world with an interesting cartoon, and he was praised as a genius.
Shimadai Lightyear published his first novel: Legend of Leaders at the End of the Century.
This cartoon tells the story of a child named Awu, whose goal is to become a leader.
As a comic book with a funny theme, Island Bag is good at using all kinds of whimsical plots to set off the plot. At that time, this little-known author (the landlord said that he was Nobuhiro Watsuki's assistant before, but later found that this was not true after looking at the jump author relationship table, I'm sorry) quickly gained a lot of popularity with this work, and remained in the top four positions in the popularity list.
This cartoon was so unpopular in China that the landlord gave it up after reading three volumes. The theme of this cartoon is funny, but the landlord's appreciation ability is insufficient and he can't see the joke. Just like the landlord occasionally watches Japanese variety shows …
The jokes of the two nationalities are different!
This cartoon not only makes Shimabu a popular cartoonist, but also enjoys a high reputation in the circle. Rich and cheap adults once privately admitted that some of their settings among hunters were deeply influenced by this cartoon. You can be called a geek more than yourself.
The name of the island bag geek is widely known.
Unfortunately, the island bag, which is proud of its spring breeze, lacks self-control. Later, this gentleman was arrested and imprisoned by the Japanese government authorities because he was suspected of buying sex (prostitution) and the other party was a minor. Finally, he was sentenced to two years in prison. And JUMP decided to cut down this popular cartoon in consideration of social impact. After he was released from prison, he reissued a new cartoon, but the response was very poor. Since then, he has entered a silent period. ...
With the help of the newcomer author in Shimabu, Otawa, the JUMP newcomer shortage that lasted for two years finally came to an end.
Taking this as an opportunity, JUMP began a long and difficult road to recovery.
Our seventh generation began to plan the recovery plan of JUMP.
The appearance of two newcomers made a good start for JUMP's recovery plan. Next, what the Seventh Generation Project needs is to let its former established authors serialize new works, just like Gui Zhenghe.
Then, his eyes fixed on the source of the jumper's decline-demigod Toriyama Akira.
We should also know that the affection between Toriyama Akira and the seven generations is very deep.
At this time, my former friend was promoted to editor-in-chief, and I had no reason not to draw a sword to help.
1At the end of 997, Toriyama Akira released a new cartoon "COWA" in full view.
This cartoon is more likely to take JUMP out of the quagmire.
Unfortunately, Toriyama Akira began to decline after reaching the peak of his career.
This cartoon suffered from Waterloo, and it ended in only a dozen serial issues, which made people stunned. Later, in 1998, Toriyama Akira made a comeback and released his new work "カジカ". Unfortunately, it still failed.
Obviously, Toriyama Akira's era is over ... The author who created miracles and laid a leap dynasty, spanning two periods of platinum and gold, has retired from the stage of the times forever.
Then, a group of veterans who had worked with Toriyama Akira began to slowly withdraw from the center of the stage.
With the emergence of new people and the retirement of old people, the JUMP author camp started the second generation just like the end of 1970s.
History always belongs to the younger generation. ...
97 is finally over ... In this year, the dominance of Jump for more than 20 years was usurped by Ma Yun. Glory is finally over. ...
And JUMP, which changed four editors in one year, finally entered the era of the seventh generation project.
God began to rest after he created the world on the seventh day.
And JUMP, under the leadership of the seventh generation project, began a difficult attempt to get out of the quagmire. ...
At the beginning of 1998, an unfavorable news reached the JUMP editorial department. The sales volume of JUMP dropped to 380W, while the sales volume of MA continued to increase to 4 10W, which obviously did not stop. The popularity of GTO, Football Storm and Jin Tianyi is not saturated.
This news is undoubtedly very bad news for seven generations who want to jump out of the quagmire.
At that time, the only comic works that JUMP really supported for sale were Xiao Luo Jian Xin and Feng Shen Yan Yi. Although the emerging legends of One Piece and Leader at the End of the Century have proved to have great popularity potential, it will take time to accumulate.
If you want to gain valuable popularity quickly, you can only try to get old writers to write new works.
It is unrealistic to rely on Toriyama Akira, Inoue has left, so the last prestigious author in the Platinum Period entered the sight of the seventh generation project. ...
Yes, that's Togashi Yoshihiro.