Jewelry store Tanabata Valentine's Day activity program how to plan
A. Activity time:
August 9, 20** (Tanabata) - August 9
II. Activity theme
Rose that speaks love words - XX Jewelry to deliver your love
III. Activity Background:
Every festive season is twice as good as the family, xx August 9 (Tanabata) - August 9 good festival is connected, Valentine's Day is the perfect opportunity to express love, Lantern Festival, also known as the Lantern Festival, is also the husband and wife to see the lamps tell each other their feelings of the holiday, people at this time most of all think of their loved ones or lovers, people will think of sending flowers to their loved ones or lovers, and at the same time, will buy gifts (such as jewelry, Cosmetics, etc.), so we catered to this psychological, specially launched a novel and chic gifts - roses that speak love, so that people in the gift at the same time with roses that speak love to express love to their loved ones or lovers of love and thank you and other words of love, so that the XX jewelry attached to the meaning of the emotions to emotional appeals to impress the majority of consumers, to emotional marketing to win.
IV. Activity purpose:
1. Through this activity to increase the popularity of Valentine's Day during the store;
2. Increase XX Jewelry brand awareness in the local area, to seize the market share;
3. Further enhance the XX Jewelry brand reputation, in order to facilitate the long-term promotion of sales.
V. Activity content:
1. momentum-building activities:
(1) August 9 in the local circulation of the daily newspaper or evening newspaper published promotional advertisements for the event, the theme is "roses that speak love words - XX Jewelry to pass on your love";
(2) all over the franchisee to do promotional ads for the event on TV stations around the world, but also in the form of subtitles in the form of the significance of the event in the form of the television station in the prime time! The details of the advertisement, participation rules, local stores/cabinets address and phone number.
2. Counter promotions:
Where in XX jewelry stores/cabinets to buy full of 1000 yuan that is to send "will say love words rose" a, this activity is to make people in Valentine's Day to express love and gratitude to their loved ones and so on, mainly with the "will say love words rose" recording people in the usual embarrassed to say to the loved ones or valentine out of the love words and thank you for the sweet words, and then sent out together with the jewelry! Sent together, so that the lover or lover to obtain the noble diamonds at the same time and get a spiritual gift of emotion.
3. New listing:
Headquarters will have a series of new diamond jewelry (mainly "faithful", "good and beautiful" series) on sale at the same time, with the activities of this activity together in the emotional impact on customers, and activities complement each other to make this "emotional marketing" to achieve full success.
VI. Activity publicity and promotion
(1) in front of the store to do a good job of publicity posters, x display racks, at the counter to arrange consulting activity counselor and set up an activity consulting phone to facilitate the answer to the series of activities customers consulting;
(2) network promotion: the joint local website to do activities to publicize the advertisement, activity news reports and other promotional activities, in the form of news events to do a good job of "momentum" publicity;
(3) the franchise partners pay attention to contact with local newspapers and media reporters, pay attention to do a good job of reporting activities, in order to achieve long-term publicity of the brand and long-term promotion of the purpose of sales;
VII. Activity budget
Slightly
Jewelry store Tanabata Valentine's Day activity program
Background: China's romantic Valentine's Day, become the best time for men and women to express their love, and jewelry is the best gift to express love.
Activity theme: meet Jiarui romantic life
Activity time: August 9?August 13
Activity content:
Yellow platinum:
1, thousand foot gold preferential 10 yuan / gram platinum preferential 30 yuan / gram.
Diamonds: 10% off the entire site, the love of love is long-lasting.
1,? Love Eternal? For each couple to buy a diamond ring engraved with the name, advocating the love of eternity. And issue? Love to the depths? card.
The "Love Forever" card will be issued at the time of the birth of the baby. At the time of the birth of the love child, the card will be issued. card to receive a gold zodiac pendant. card to receive a thousand gold Zodiac pendant. (2 grams or less)2, there is love there is a miracle
bought jewelry you send yourself, and we will be in the time you want, you want to send the place you want to send flowers to the hands of people you want to send.
Sweet words to convey true love? We will design some beautiful cards and send your sweet words along with the flowers to the person you want to send them to.3.?11 Unwanted?
Jia Rui diamond jewelry special launch?11 not give up? special package, let you experience a different kind of love.
Laofengxiang Tanabata activity program
Theme of the activity: hand Laofengxiang auspicious with a lifetime
Time of the activity: August 9?August 13
Activity content:
Yellow platinum:
Yellow platinum consumption of 1500 yuan to send 77 yuan diamonds
Yellow platinum consumption of 3000 yuan to send 177 yuan diamonds
Yellow platinum consumption of 3000 yuan. Diamonds
Yellow platinum consumption of 4500 yuan to send 277 yuan diamonds
and so on.
Silver jewelry:
Lao Fengxiang silver jewelry 10% off.
Diamond jewelry:
Select a series of products named ? Hand in hand with eternity? and prepare wedding souvenirs.
1, meet Lao Fengxiang? The promise of a lifetime?
Anyone who buys? Hand in hand with eternity? series diamond products, you can get a wedding gift worth 288 yuan from Lao Fengxiang Silver Building.
2. The "Seven Years' Itch" is the first time to buy a diamond product from Laofengxiang Silver Building. The seven-year itch?
Anyone who buys the "Hand in Hand" series of diamond products can get a wedding gift worth 288 RMB from Laofengxiang. hand in hand eternity? series of diamond products, you can get a wedding anniversary gift worth 588 yuan from Laofengxiang Silver Building.
3, you buy diamond jewelry I send gold
Where the purchase of diamond products:
Payment of 2,000 yuan, to send a red rope thousand gold transit beads bracelet. Weaving fee is charged separately
Payment of 5,000 yuan, send red rope gold beads bracelet two. The weaving fee will be charged separately
Payment of RMB 8,000 and above, we will give you three pieces of red rope gold beads bracelet. Weaving fee separately
4, Lao Fengxiang diamond special
In the Tanabata Valentine's Day, select two diamond jewelry, to 7.7% off special sales.
Activity Preparation:
1, store layout, store door placed pink heart-shaped arch.
2, gift customization, fit the wedding anniversary, together for eternity as the theme.
3, activity publicity: pre-event can be issued by SMS (the number of each store about 20,000, Li County, two stores together.)
4, network publicity: Changde Forum, the same city trading network and other publicity.
5, DM sheet publicity.