White Rabbit Milk Candy is produced in Shanghai. The White Rabbit Milk Candy produced by Shanghai Guanshengyuan Food Co., Ltd. is a famous food in China. It has won the National Quality Food Silver Award twice. In 1979, it was approved by the National Industry and Commerce Bureau. The Trademark Office of the Administrative Bureau approved the registration of the "White Rabbit" trademark. The trademark is a jumping white rabbit, and the image is deeply rooted in the hearts of the people.

White Rabbit toffee is a white, chewy cylindrical toffee with a texture similar to Western bird's knot candies. It is about 3 cm long and 1 cm in diameter. Each one is wrapped in edible rice paper. Then wrap it in wrapping paper. Each candy has 20 calories (84 kilojoules).

The taste and packaging of White Rabbit toffee are not static either. In addition to the traditional milk flavor, there are also flavors such as coffee, fat, peanuts, fresh fruits, red beans, etc., as well as the "cream and plum flavor" with Chinese characteristics. Today's milk candy has been improved many times, and its main ingredients include sugar, gelatin, condensed milk, cream, milk powder, etc.

White Rabbit Milk Candy is more suitable for the preferences of modern consumer groups, such as low sugar content, exquisite packaging, etc. In terms of quality, the fresh milk content of the new White Rabbit toffee is increased by more than 10%, making the milky flavor richer; it also contains no flavors and pigments, and is more elastic and smoother. In terms of packaging, the White Rabbit toffee will be changed to a standing packaging and made of high-grade materials that are not easy to wrinkle, highlighting the quality feeling.