At present, the hot pot bottom material industry is in a high-speed development stage, with a large number of small enterprises, backward processing methods, low degree of production automation, insecure product quality and low brand influence. With the further intensification of market competition, the scale of large enterprises is expanding, the living space of small enterprises is shrinking, and the market share is gradually gathering to the head enterprises.
In terms of market competition, the competition in the hot pot bottom material market is scattered. The total market share of the top five enterprises is about 33%, and no enterprise has accounted for more than 10%. The top five enterprises mainly include Hong Jiu Jiujiu, Yihai, Tianwei, Dezhuang and Red Sun. In the mid-to-high-end hot pot market, Yihai International, which is dominated by its brand, accounts for 35% of the market, followed by Dezhuang and Little Sheep, accounting for 1 1% and 6% respectively, and CR3 is as high as 52%.
Although the competition in the hot pot bottom material industry is gradually intensifying, it is far from the "Red Sea market", and the market is still expanding. The comprehensive strength of the head brand needs to be improved, and market opportunities still exist. The hot pot bottom material market is in the process of gradual maturity, and there are some opportunities for market segmentation, as well as the rising tastes of light oil hot pot bottom material and nutritious hot pot bottom material, just to adapt to the changes in consumer demand.