1. Bao Chuniang's braised chicken
Bao Chuniang is a comprehensive catering chain company integrating catering franchise chain, store location, product distribution, food research and development, store marketing planning and short video marketing, with the mission of "building Bao Chuniang's brand of ten thousand stores".
since the establishment of the company, team members have adhered to the idea of laying a solid foundation for further development. Through three years' efforts, they have built a central kitchen, improved cold chain distribution, opened up the industrial chain, transparently distributed ingredients to franchisees throughout the whole process, and ensured the quality. They have formed teams such as site selection, take-away operation, R&D, marketing, store management and investment promotion, and become a restaurant chain company with a solid foundation.
Bao hutiang is a high-end chain brand of Huangqi chicken built by the company team, and it is also the first brand of Huangqi chicken to enter a large high-end shopping mall in China. Bao Chu Niang insists on the brand positioning of good products, good taste and good environment. It is obviously different from other brands of Huangqi chicken and is committed to becoming the leading brand in the industry. In addition to the routine site selection, store opening and operation guidance, the company is also fully responsible for the online take-out operation of franchisees, which greatly expands the profitability of franchisees.
"Bao Chu Niang" is based on braised chicken and features abalone and abalone juice, forming a differentiated high-end vertical brand. "Bao Chu Niang" braised chicken is with the mission of "exploring local cuisine and upgrading the dining experience" and the vision of "redefining braised chicken rice and building the first brand of braised chicken rice". Recently, in order to break the disadvantages of single products, new products such as hot pot chicken and roasted chicken bibimbap have also been introduced. After each product is launched, the new preheating system is carried out for the new products, which brings sufficient flow to the products, and the new products are explosive.
At present, both the brand ability and the operation ability of the back-end support team have been repeatedly verified. The company used the operation and promotion to make Baochuniang brand stand in the top ten of Tik Tok's gourmet fast food list, which is also the only category of Huangqi chicken that entered the ranking. It also successfully turned the pilot store into an explosion store, attracting many gourmet experts to visit the store on the spot, and received constant praise. Moreover, the joining investment is small, the gross profit is high, and the brand development prospect is also very good.
2. Yang Mingyu Braised Chicken Rice
Jinan Yang Mingyu Catering Management Co., Ltd. was founded by Mr. Yang Xiao Road in 211, which is a catering enterprise integrating management, operation and production. The dishes introduced have inherited the traditional production technology of the family's cheats and the dietary flavor of old Jinan. Dishes not only pay attention to color, fragrance, taste and shape, but also incorporate modern elements under the premise of unchanged old flavor, making their cuisines more distinctive and widely recognized by consumers.
according to the data of the research institute, there are 2,6+stores in Yang Mingyu, which is reduced by half compared with 6,+stores at the peak of official brand promotion, which may be the double result of saturated competition and epidemic situation caused by explosive growth.
The single product is easy to copy, which also means that it is too easy to be imitated. After the outbreak of braised chicken rice, four or five stores can be seen everywhere in a street, and the target consumers are seriously diverted. The homogenization competition is serious, and the rapid expansion of stores also brings uneven quality of franchised stores, which also has a considerable impact on the brand. However, as the big brother of braised chicken, the potential energy of its brand can not be underestimated.
3. Runqianxiang Yellow Chicken
The main advantage of joining Runqianxiang Yellow Chicken is that the first production factory in the industry has passed QS certification, which is half a year earlier than Yang Mingyu. Runqianxiang braised chicken redefines its brand model in the name of "fast fashion and fast catering". Runqianxiang braised chicken rice is the main food, supplemented by Runqianxiang braised series, Runqianxiang boutique series, Runqianxiang snacks series and Runqianxiang popular drinks series. Multi-product lines can capture diners from north and south and break through regional limitations.
4. Peng Dekai's braised chicken rice
Peng Dekai's sauce products have been upgraded in a whole series, covering classic braised chicken, chestnut chicken, rattan pepper chicken, pickled chicken and online celebrity beef offal powder, and more than one store has been opened to meet the diversified taste needs of different customers.
5. Fuyuji braised chicken rice
Fuyuji Catering Management Co., Ltd. is a comprehensive development enterprise integrating characteristic catering research, technology development, catering projects, catering consultation and planning services. The company is committed to the dissemination and promotion of local characteristic catering culture, and is determined to build a chain brand of characteristic catering with rich ways in China. In recent years, Fuyuji has launched four product series, including braised chicken series, Bobo fish series and spicy chicken series. Compared with the singleness of other brands, the selectivity of Fuyuji has not only been greatly improved, but also strengthened the cognitive label of categories from another angle.
6. Stewed Chicken Rice
Stewed Chicken is a professional catering management consulting enterprise focusing on catering research and development, traditional food development and catering investment promotion. After careful market research, the company's market development department found the huge market potential of the catering industry. Huang Chicken, the master of catering, seized the business opportunity and set up a catering research and development center and catering consulting co., Ltd. with traditional characteristics, dedicated to promoting the catering culture in China and strengthening the local catering brand. Its main signature is braised chicken, featuring ribs pot.
7. Shibisi braised chicken rice
This store uses more and more expensive seasonings, and it is said that there are more than 2 kinds. In order to get rid of the current situation of single dishes and lack of choices for consumers, the headquarters of Shibisi Braised Chicken has developed new products for continuous supplement, and now it has developed into a special restaurant with braised eggplant, braised thousand pages of tofu and other delicious foods.
8. Friends Braised Chicken Rice
Friends Braised Chicken is a catering enterprise integrating management, operation and production, and its dishes are inherited from its family's traditional cooking techniques. Dishes not only pay attention to color, fragrance, taste and shape! Moreover, under the premise that the flavor of the old Jinan diet remains unchanged, it is made by adding dozens of spices and condiments in strict proportion, using secret ingredients such as fresh chicken legs, fresh ginger, mushrooms, etc., after high-pressure cooking and casserole boiling.
9. Yangji braised chicken rice
Yangji braised chicken rice is made by adding a lot of Chinese herbal medicines, and the seasonings are also self-matched. In addition to the basic braised chicken, braised pork ribs, braised pork belly, braised diced rice, braised fish pieces, braised hairy blood curd and so on are also introduced, which can be freely matched.