A good family man with an apron and a big smile. Make a CCTV program "Everyday Diet" a household name.

Later, due to the claim for portrait rights and the incident of crazy contestants.

From the "ghost talent" host to the fall of the altar,

What has Liu Yiwei experienced?

1, Liu Yiwei's turning point in life

Sometimes there is a critical opportunity in life. When the opportunity comes, the nobles will appear, and it will be natural for the water to rise.

Liu Yiwei seized the opportunity and seized this node. Make a career.

1990, graduated from Liu Yiwei University, aged 20, abandoned the iron rice bowl of power supply bureau and became a Beijing drifter. His dream is to make pop music, mainly writing lyrics and making MV. But artistic dreams must have economic support.

So, he entered a restaurant opened by a fellow villager as a lobby manager. He is cheerful, humorous and a first-class social worker, and many guests like to chat with him.

Soon, he met Feng Xiaoning, the first Bole in his life. Who is Feng Xiaoning? He graduated from the Fine Arts Department of Beijing Film Academy and is a national first-class director. He has made famous films, such as red river valley and The Yellow River Lost Love ...

"red river valley" is a quiet masterpiece. So far, the brave and stubborn girl Princess Danzhu is still the first impression of many people in Tibet.

At that time, the guest chatted with Liu Yiwei: "What do you like to do?"

When Xiao Liu, a social worker, started talking, she talked from Red Sorghum to Hippocratic Oath ... As a result, she was so thirsty that she wanted to take the opportunity to withdraw her drink.

The opposite guest spoke slowly: "that was taken by me."

Liu Yiwei was dumbfounded and couldn't help laughing.

Feng Xiaoning found this guy interesting, smiled and left his phone number.

Two months later, just as Liu Yiwei was about to forget about it, he finally got a call from the noble.

I started as Feng Dao's assistant. In fact, to put it bluntly, it is a handyman. The daily work is to sort out the script and go where you need to go. He also kept rabbits specially for movies for a week.

He gradually understood the whole process and process of filming and production. During this period, Liu Yiwei participated in the filming of The Atmosphere Disappeared and Meridian of War. Sometimes there are not enough actors, and he also runs off as a walk-on and is addicted to drama.

"Movies are different from other things. I write hard when I write a copy. Making a movie is fun for everyone!" Liu Yiwei said so.

Director Feng is a good director and a good teacher, guiding the young man from time to time.

With the presence of famous teachers, the content, cognitive level and contacts that can be learned have increased by n times. Liu Yiwei has made rapid progress. This also laid a good foundation for future career development.

At that time, Wen Qing played literature, rock and roll, and was young and restless. He always wanted to do something.

So is Liu Yiwei.

2. Study and employment history

Liu Yiwei is a native of Chengdu, Sichuan, formerly known as Liu Wei. Liu Yiwei has been a naughty boy since childhood, alias devil incarnate.

This little magic star has always been a headache for the teacher in the class: it makes trouble from time to time and makes people hate it.

He didn't let his parents worry too much: he changed his grades and was clever. For example, if the exam was too bad, he found a red pen and directly changed the score of 17 to 77.

Parents have watched him grow up since childhood. This trick is: "Why don't you change it to 97 points?"

Liu Yiwei, touch your head.

Once, he got into trouble again, and the teacher made him stand in the corridor as punishment. It is introspection for others to stand as punishment. He was asleep when he stood as punishment. It was not until after class that the teacher found out that he was angry and funny, and there was nothing he could do.

Although he is disobedient, he is also naughty. Fortunately, he can still read books.

Often he hides in the house with a book and can read it all day.

Reading, reading all the way into the Chinese Department of Sichuan University.

Parents hope that he can become a writer, get ahead and honor his ancestors.

But Liu Yiwei, who is quick-witted and sociable, accidentally went astray.

During college, life at 3.1 was so boring. What do you want to play on the hour? He and his roommates are stirring up some takeout in the dormitory and opening an emergency canteen.

Later, a canteen was opened to sell some daily necessities. Not only earn pocket money, but also make a large number of friends.

Liu Yiwei is born to do business, and his brain is active and easy to use.

The tinkering around the edges during this period of college laid the foundation for him to learn how to tap business opportunities and seize them.

3. The first bucket of gold comes from cognitive differences.

There are unlimited business opportunities, and you can't make money beyond your cognition. And Liu Yiwei is undoubtedly a master of business opportunities.

A newspaper with fried dough sticks made Liu Yiwei earn 500,000 yuan.

Arabian nights, right? Not really.

Then how did he make this 500 thousand through a seemingly useless old newspaper?

On 200 1 year1February 1 1 day, China officially became a member of the WTO.

When you see a newspaper with fried dough sticks printed with the words WTO, entry into the customs, etc. Liu Yiwei had a hunch, so he asked his father to find an international economist to interpret the report. Understand in a second! There must be many enterprises that still don't understand what WTO is and what it means to enterprises.

By the way, he can make a video to promote it, and explain it in simple terms. Don't you understand?

So, he went around looking for someone to borrow venues, lighting and equipment, and found two experts in economics, carefully prepared the copy, recorded the video, and then carved it into a CD.

Then, he wrote a letter, cast a net everywhere and sent it to the mailboxes of major companies.

The content of the letter is to interpret the first-hand information of WTO, seize the international market, and senior economists give directions.

After a preliminary understanding of the WTO, many company executives understand that this is a big opportunity and seize it, that is, the 10,000-billion-level mass market. Buy buy buys! In this way, Liu Yiwei miraculously earned the first bucket of gold in his life. Half a million dollars!

What to do next? Buy a house? Looking for a wife Have a baby?

The pattern is small.

Liu Yiwei took Jiang Han and Yang Shanpu together to make up a million dollars, founded the Tibetan Art, and Liu Yiwei was the planning director, and quickly signed Dai Jun.

Soon the company released Dai Jun's "Alian" and directed the MV "Into Tibet".

Three years later, the partners took stock of the company and found that the value of the company was far less than Dai Jun's income in recent years. Liu Yiwei gritted his teeth and paid Dai Jun the company's salary. When the cooperation failed, he lost his first bucket of gold.

A year later, Liu Yiwei participated in the planning and establishment of CCTV-6 as a program production consultant. Cooperation with CCTV began to be frequent.

4, career start, bend into the host industry.

In those years, Liu Yiwei's work was related to movies. For example, copywriting planning, writing columns, essays, advertising creativity, shooting MTV and so on.

At first, he didn't find the right position. He has been laying the foundation, but he can't give full play to his talents. Therefore, every job is not long. When he was a producer himself. Film creation has been commercialized.

To pay tribute to literature, he and Lv Le discussed making a film with a mixture of documentary and feature films.

An opportunity came out of the blue.

1995, CCTV's "Everyday Diet" was launched. At that time, the program team found Liu Yiwei and put him in charge of copywriting planning.

/kloc-0 One day in February, 999, Liu Yiwei participated in the copywriting planning of Everyday Diet as usual. One day, the host suddenly couldn't play. For emergency, Liu Yiwei was pushed up.

Although Liu Yiwei had the experience of being a host before, she was still a little unsure when she appeared on this program temporarily. Because the copywriting is too much, it is handy. I didn't expect Liu Yiwei, who can cook, stay at home, and have a humorous and vivid hosting style, to take the stage, giving the audience a refreshing feeling.

You can't stop once you get up.

In this way, ten minutes a day, Liu Yiwei became a friend of women. The program ratings are also rising.

The director had a good eye, so he simply presided over Half the Sky.

Three years later, Liu Yiwei left Diet Every Day, and at that time, the audience talked about it in succession, and Liu Yiwei said that money collection was rampant.

And said that Liu Yiwei's Mandarin was not good, which was replaced by CCTV.

Liu Yiwei, who has been the host of Oriental TV's "Oriental Night Tan", shouted injustice.

He said: "I have nothing to explain. I am puzzled ... I will not blame anyone, let alone other newspapers ... but I really can't understand this behavior."

As a matter of fact, Liu Yiwei's contract with CCTV's Everyday Diet has expired, and he just wants to take a break. This is his decision.

After Liu Yiwei went to Dragon TV to host "Oriental Night Tan", the ratings of the program kept rising, and he soon became the ratings champion.

5. Successful career and quick marriage.

With a successful career, Liu Yiwei is a big boss, so it's time to put marriage on the agenda. He began to feature the right person.

Make a quick decision. It takes only three days to confess with Zhang Jianxue, and 1 1 month to get his girlfriend. Both of them step into the bridal chamber.

Mention this, Liu Yiwei a face of pride and pride.

No matter how awesome a man is, he will fall into the hands of a woman, and within a year, he will have to be obedient. Liu Yiwei, who is arrogant, and Liu Yiwei, who is high-spirited, have really become a good man at home, just like the image in Everyday Diet, being at home and economically suitable for men ...

Liu Yiwei's family motto is: "It's right to listen to my wife, and I'm proud of listening to her.".

Disgusting almost gives people goose bumps.

You know, Zhang Renxue is not a prey. Since 2000, she has been the director of CCTV's super variety show.

At that time, Zhang gave Liu Yiwei the task of writing string words. The two discussed cross words and communicated many times, giving birth to strange feelings between each other. As a result, her temperament beauty was vigorous and vigorous, and it took only three days from colleagues to lovers.

Liu Yiwei is ordinary in appearance, short in stature and unstable in work. What do you think, like a toad who just wants to eat swan meat.

Despite the opposition of everyone, there was a spark between the two.

On Christmas Day 2000, Liu Yiwei proposed, and a wave of people around him booed. I don't know if it's nervousness or something. He plopped down on his knees. Is this a proposal or kneeling on the washboard in advance? Before marriage, and after marriage? Everyone bent over with laughter.

In the first few days of marriage, sometimes Zhang Qianxue was so desperate that she thought she was not married and habitually ran to her family after work.

It wasn't until the husband waited at home, 10, that he forced the hostess back, fearing that something would happen to her. Speaking of it, Liu Yiwei looked "resentful": Where is the husband's outline?

Zhang Renxue listened to hahaha. After that, he will continue next time.

On February 22nd, 2006, my daughter was born. When his wife can't cook, he does all the housework, washes milk powder and changes diapers, and the full-time dad is perfectly online. To this end, Liu Yiwei pushed off a lot of work,

Since then, he has a daughter and everything, enjoying the simple daily life of taking care of the baby.

Liu Yiwei wanted to give her a better life, so she worked harder.

However, because of the occurrence of two things, his reputation was affected. Instead of doing so, he fell from a "ghost talent" host to the altar. What's going on?

6. Due to the dispute over the right to portrait, the claim was 600,000 yuan, which was a sensation.

When his career as a host is going smoothly, there are more and more advertising resources.

In 2002, I received an advertising endorsement from a food company in Zhanjiang in Liu Yiwei. Later, I found that the company printed his head on the product packaging without his consent, and it has already entered the market.

If the negotiation failed, he took the company to court and claimed 600,000 yuan.

Here's what happened.

On March 3rd, 2002, a food company in Zhanjiang invited Liu Yiwei as a contemporary speaker. The contract between the two parties stipulates that Liu Yiwei is the brand image spokesperson. At the same time, the company used his portrait when making the outer packaging of canned advertisements. However, on August 15, Liu Yiwei sued him in Beijing Xicheng District People's Court, claiming 600,000 yuan in the name of infringement of portrait rights.

Looking out the contract, they know what the problem is.

The contract is as follows: "Liu Yiwei will perform TV advertisements and print advertisements. And advertisements can be displayed or published in various media ... Print media include newspapers, magazines, outdoor advertising space packaging and various sales points, etc ... "

The company thinks that there is a pause between "outdoor advertising space packaging …", and the correct expression is "… outdoor advertising space, packaging …", which means that his portrait can be used in product packaging.

Liu Yiwei, however, refused to recognize the result on the grounds that it was beyond the original agreed scope. The public says that the public is right, and the woman says that the woman is right.

The matter was finally settled through consultation. Some netizens think that Liu Yiwei is too serious.

7. Angry players, regardless of the image, scold them to step down.

In 20 14, the recording of the program was interrupted because of an out-of-control "fight" with the contestants. Liu Yiwei was once again pushed to the forefront of public opinion.

Hosting a column of "Favorite Chinese Characters", a young contestant repeatedly lost control. Liu Yiwei, who is good-natured, also drove him to be emotionally restless. Xiong Haizi's name is Li Yang, and she is a graduate of a foreign language university majoring in diplomacy.

Li Tongxue won the third place in the National Diplomatic Etiquette Competition.

At that time, when the topic "When was the ancient wedding usually held in a day" was read out, Li Tongxue didn't even think about it and said, "Yes!" . Immediately after saying that, I changed my mouth to answer.

Liu Yiwei said that if he answered this question incorrectly, he would be disqualified. Li Tongxue said I didn't answer again, and pushed it to my opponent.

The opponent didn't take it. Li Tongxue can only guess at random, saying that it should be between noon and afternoon.

Liu Yiwei thought he had finished his answer and began to reveal the answer. Li Tongxue interrupted the host and immediately changed his mind to say a new answer.

There are quite a few cases of breaking the rules like this. Later, Li Tongxue accused Liu Yiwei of being unfair and didn't ask himself the final answer. Then began to search, forced to Liu Yiwei politely asked him to leave.

Xiong was childish, but he took the opportunity of reciting poems to ridicule Liu Yiwei and vent his dissatisfaction.

Finally, he stepped down in the audience's boos.

More than this time, this Li Tongxue seems to like participating in various programs and making a fool of himself frequently. In "Perfect Holiday", in front of the camera, Li Tongxue skimped on the film, publicly cuddled the female guest, and tried to kiss and flirt with her. It can be described as ugly.

As soon as this matter came out, it went on a hot search. For a while, there was a lot of discussion on the Internet, and there was doubt about the origin of this wonderful classmate. It was strange that he participated in so many programs. Did the program group specially find guests to add interesting points and controversial points?

A poll was also launched on the Internet, and 90% of the netizens' opinions were Liu Yiwei. Yes, the host was very restrained.

8. Present situation and summary

But as a public figure, the cultivation and quality of the host is very important. Whether Liu Yiwei is right or wrong, the influence on him is negative. Because the development in the host industry has been affected to some extent. Liu Yiwei has to develop in many ways. .

In 20 17, he directed the film "What I said is true", and the results were mediocre. However, in 20021year, the word-of-mouth of "The Sky of Burning Wild Teenagers" declined, and the box office flopped.

The reason why Liu Yiwei is not on fire is that he likes to take shortcuts because of his lack of craftsman spirit.

His biggest problem is impetuousness and quick success. You can't settle down and take root in an industry. One hammer in the east and one hammer in the west.

Nowadays, there are many new hosts, the times are developing with each passing day, and the volume in the industry has become the norm, leaving little time for Liu Yiwei to turn red.