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He is maverick, humorous, imaginative and exaggerated in body language.

A good man with an apron and a big smile. Let a CCTV program "Daily Diet" become a household name.

Later, because of the portrait right claim and the crazy contestants incident.

From the host of "Ghost Talent" to the fall of the altar,

What has Liu Yiwei experienced?

1, the turning point of Liu Yiwei's life.

Sometimes there is a critical opportunity in life. When the opportunity comes, the nobles appear, and it is natural that a rising tide lifts all boats.

Liu Yiwei seized the opportunity and seized this node. Make a career.

1990, graduated from Liu Yiwei university, aged 20, gave up the iron rice bowl of power supply bureau and became a drifter in the north. His dream is to make pop music, mainly writing lyrics and making MV. But artistic dreams must have economic support.

So, he entered a restaurant opened by a fellow villager as a lobby manager. He is cheerful and humorous, and is a first-class social worker. Many guests like to chat with him.

Soon, he met Feng, the first Bole in his life. Who is Feng? Graduated from the Fine Arts Department of Beijing Film Academy, and was a national first-class director. He made famous films, such as red river valley and The Yellow River Lost in Love. ...

Red river valley is a masterpiece of peace. Up to now, the brave and stubborn girl Princess Danzhu is still the first impression of many Tibetans.

At that time, the guest chatted with Liu Yiwei: "What do you like to do?"

Liu Yi Jr., a social worker, started talking about Red Sorghum and the Hippocratic Oath ... as a result, she was so thirsty that she wanted to take the opportunity to withdraw her drink.

The guest across the street said slowly, "I took that."

Liu Yiwei was dumbfounded and couldn't help laughing.

Feng found this guy interesting and left his phone number with a smile.

Two months later, just as Liu Yiwei was about to forget this matter, he finally received a phone call from the nobility.

I started as Feng Dao's assistant. Actually, to put it bluntly, he is a handyman. Every day's work is to sort out the script and go where you need to go. He also kept rabbits specially for movies for a week.

He gradually understood the whole process and flow of shooting and production. During this period, Liu Yiwei participated in the filming of "Atmosphere Disappearing" and "Meridian of War". Sometimes there are not enough actors, and he is a walk-on and addicted to drama.

"Movies are different from other things. I work hard when I write a copy. Making movies is fun for everyone! " Liu Yiwei said so.

Director Feng is a good director and a good teacher, guiding the young man from time to time.

With the existence of famous teachers, the content, cognitive level and contacts that can be learned have increased by n times. Liu Yiwei has made rapid progress. This also laid a good foundation for future career development.

At that time, Wen Qing played literature and rock, and was young and restless. He always wants to do something.

So is Liu Yiwei.

2. History of study and employment

Liu Yiwei is a native of Chengdu, Sichuan, formerly known as Liu Wei. Liu Yiwei has been a naughty boy since he was a child, alias devil incarnate.

This little magic star has always been a headache for the teachers in the class: it is annoying to make trouble from time to time.

He didn't worry his parents too much: he changed his grades and was smart. For example, if he did badly in the exam, he found a red pen and changed his score directly from 17 to 77.

His parents watched him grow up. This trick is: "Do you want to change it to 97 points?"

Liu Yiwei, touch your head.

Once, he got into trouble again, and the teacher punished him for standing in the corridor. It is introspection for others to stand up as punishment. He fell asleep when he was punished. It was not until after class that the teacher found out that he was angry and funny, and there was nothing he could do.

Although he is disobedient, he is also very naughty. Fortunately, he can still read.

Often he hides in the house with a book and can read it all day.

Reading, all the way into the Chinese Department of Sichuan University.

Parents hope that he can become a writer, get ahead and honor his ancestors.

But Liu Yiwei, who is resourceful and fickle, unexpectedly went astray.

During college, 3. 1' s life was so boring. What do you want to play on the hour? He and his roommate are stirring up some takeout in the dormitory and opening an emergency canteen.

Later, I opened a canteen to sell some daily necessities. Not only earned pocket money, but also made a large number of friends.

Liu Yiwei was born in business. His brain is very active and easy to use.

Small fights during college laid the foundation for him to learn how to tap business opportunities and seize them.

3. The first bucket of gold comes from cognitive differences.

There are unlimited business opportunities, and you can't earn more money than you know. There is no doubt that Liu Yiwei is a master of business opportunities.

A fried dough-strips newspaper made Liu Yiwei earn 500,000 yuan.

That's impossible, right? Not exactly.

Then how did he make this 500 thousand through a seemingly useless old newspaper?

200165438+February 1 1, China officially became a member of the WTO.

When you see a newspaper with the words "WTO" and "Entry into the Customs" printed on the fritters. Liu Yiwei had a hunch, so he asked his father to find an international economist to interpret the report. One second. Got it! There must be many enterprises that still don't understand what WTO is and what it means to enterprises.

By the way, he can make a video propaganda and explain it in simple terms. Don't you understand?

So, he went around looking for someone to borrow the venue, lighting and equipment, found two experts in economics, carefully prepared the copy, recorded the video, and then carved it into a CD.

Then, he wrote a letter, cast a net everywhere and sent it to the mailboxes of major companies.

The content of the letter is to interpret the first-hand information of WTO and seize the international market, and senior economists give directions.

After a preliminary understanding of the WTO, many company executives understand that this is a great opportunity and seize it, that is, the trillion-dollar mass market. Buy buy buys! In this way, Liu Yiwei miraculously earned the first bucket of gold in his life. Half a million dollars!

What to do next? Buying a house? Find a wife and have a baby?

Small pattern.

Liu Yiwei took Jiang Han and Yang Shanpu together to make a million dollars, founded Tibetan art, and Liu Yiwei was the planning director, and soon signed Dai Jun.

Soon the company released Dai Jun's "Alian" and directed the MV "Tibet".

Three years later, the partners took stock of the company and found that the value of the company was far less than Dai Jun's income in recent years. Liu Yiwei gritted his teeth and paid Dai Jun's salary. The cooperation failed, and he lost his first bucket of gold.

A year later, Liu Yiwei participated in the planning and establishment of CCTV-6 as a program production consultant. Cooperation with CCTV began to be frequent.

4. Start your career and bend over to enter the hosting industry.

In those years, Liu Yiwei's work was related to movies. For example, copywriting planning, writing columns, essay writing, advertising creativity, shooting MTV and so on.

At first, he didn't find the right position. He has been laying the foundation, but he can't give full play to his talents. Therefore, every job is not long. When he was a producer himself. Film creation has been commercialized.

In order to pay tribute to literature, he and Lv Le discussed making a film combining documentary and feature film.

An opportunity suddenly appeared.

1995, CCTV's Everyday Diet was launched. At that time, the program group found Liu Yiwei and put him in charge of copywriting planning.

1one day in February, 999, Liu Yiwei participated in the copy planning of Daily Diet as usual. One day, the host suddenly stopped playing. Because of the emergency, Liu Yiwei was pushed up.

Although Liu Yiwei had the experience of being a host before, she was still a little uncertain when she appeared on this program temporarily. Because there are too many copies, it is handy. Unexpectedly, Liu Yiwei, who can cook and stay at home, took to the stage with humorous and vivid hosting style, giving the audience a refreshing feeling.

Once you stand up, you can't stop.

In this way, ten minutes a day, Liu Yiwei became a woman's friend. Program ratings are also rising.

The director has a good eye and simply hosts half the sky.

Three years later, Liu Yiwei left his daily diet, and at that time, the audience talked about it in succession, and Liu Yiwei said that money collection was rampant.

He also said that Liu Yiwei's Mandarin was not good, which was replaced by CCTV.

Liu Yiwei, the host of Oriental TV's Oriental Night Tan, shouted injustice.

He said, "I have nothing to explain. I am confused ... I don't blame anyone, let alone other newspapers ... but I really can't understand this behavior. "

In fact, Liu Yiwei's daily meal contract with CCTV has expired, and he just wants to have a rest. This is his decision.

After Liu Yiwei went to Dragon TV to host "Oriental Night Tan", the ratings of the program kept rising, and he soon became the champion.

5. Successful career and happy marriage.

Liu Yiwei, who has a successful career, is a big boss, so it's time to put marriage on the agenda. He began to describe the right person.

Make a quick decision. It only takes three days to tell Zhang Jianxue, and it takes 1 1 month to get a girlfriend. Both of them entered the bridal chamber.

Mention this, Liu Yiwei a face of pride and pride.

No matter how awesome a man is, he will fall into the hands of women, and within a year, he will have to be obedient. Proud Liu Yiwei and high-spirited Liu Yiwei have really become good men at home, just like the image in daily diet, and the home economy is suitable for men. ...

Liu Yiwei's family motto is: "It is right to listen to my wife, and I am proud to listen to her." .

It's disgusting and almost gives people goose bumps.

You know, Zhang is not a prey. Since 2000, she has been the director of CCTV Super Variety Show.

At that time, Zhang gave the task of writing string words. The two discussed ten words and communicated many times, which gave birth to strange feelings between them. As a result, her temperament was beautiful and vigorous, and it took only three days from her colleague to her lover.

Liu Yiwei looks ordinary, short stature and unstable job. What do you think, like a toad who just wants to eat swan meat.

Despite everyone's opposition, the two struck a spark.

On Christmas Day 2000, Liu Yiwei proposed, and the people around him were booed. I don't know if it's nervousness or something. He plopped down on his knees. Is this a proposal or kneeling on the washboard in advance? Before and after marriage? Everyone bent over with laughter.

In the first few days of marriage, Zhang sometimes thought he was not married and habitually ran home after work.

Until the husband waited at home, it was past 10, and he was afraid that something would happen to her, so he called the female caller back. Speaking of it, Liu Yiwei looked "resentful": Where is the outline of her husband?

Zhang listened to ha ha ha. After that, he will continue next time.

On February 22nd, 2006, my daughter was born. When his wife can't cook, he does all the housework, washes milk powder and changes diapers, and the full-time dad is perfect online. To this end, Liu Yiwei pushed off a lot of work,

From then on, he had a daughter and everything and enjoyed the simple daily life of taking care of the baby.

Liu Yiwei wants to give her a better life, so she works harder.

But because of two things, his reputation was affected. Instead of doing this, he fell from a "ghost talent" host to the altar. What's going on here?

6. Claims for 600,000 yuan due to disputes over portrait rights caused a sensation.

When his hosting career was smooth sailing, there were more and more advertising resources.

In 2002, I received an advertising endorsement from a food company in Zhanjiang, Liu Yiwei. Later, it was found that the company printed his head on the product packaging without his consent, and it has already entered the market.

If negotiation failed, he took the company to court and claimed 600,000 yuan.

Here's the thing.

On March 3rd, 2002, a food company in Zhanjiang invited Liu Yiwei to be a contemporary speaker. The two parties agreed in the contract that Liu Yiwei is the brand image spokesperson. At the same time, the company used his portrait when making the outer packaging of canned advertisements. However, on August 15, Liu Yiwei sued him in Beijing Xicheng District People's Court, claiming 600,000 yuan for infringement of portrait rights.

Look at the contract. They know what the problem is.

The contract is as follows: "Liu Yiwei will carry out TV advertisements and print advertisements. And advertisements can be displayed or published in various media ... Print media include newspapers, magazines, outdoor advertising space packaging and various sales points, etc ... "

The company thinks that there is a pause between "outdoor advertising space packaging …", and the correct expression is "… outdoor advertising space, packaging …", which means that his portrait can be used in product packaging.

However, Liu Yiwei refused to recognize this result on the grounds that it was beyond the originally agreed scope. The public says that the public is right, and the woman says that the woman is right.

The matter was finally settled through negotiation. Some netizens think that Liu Yiwei is too serious.

7. Angry players ignore the image and scold them to step down.

20 14 the recording of the program was interrupted due to an out-of-control "fight" with the contestants. Liu Yiwei was once again pushed to the forefront of public opinion.

Hosting a "favorite Chinese characters" column, a young player repeatedly lost control. Good-natured Liu Yiwei also made him emotionally unstable. Xiong Haizi, named Li Yang, is a graduate of Foreign Studies University majoring in diplomacy.

Li Tongxue won the third place in the national diplomatic etiquette competition.

At that time, when reading the topic "When did ancient weddings usually take place in a day", Li Tongxue said without thinking: "Yes!" . Immediately after you finish, change your mouth and answer.

Liu Yiwei said that if he answered incorrectly, he would be disqualified. Li Tongxue said I didn't answer again, and pushed it to my opponent.

The opponent didn't take it. Li Tongxue can only guess at random, saying that it should be between noon and afternoon.

Liu Yiwei thought he had finished his answer and began to reveal the answer. Li Tongxue interrupted the host and immediately changed his mind and gave a new answer.

There are many violations like this. Later, Li Tongxue accused Liu Yiwei of being unfair and didn't ask himself the final answer. Then began to search, forcing Liu Yiwei to politely ask him to leave.

Although the bear is naive, he takes the opportunity of reciting poems to laugh and vent his dissatisfaction.

Finally, he was booed by the audience.

More than this time, this Li Tongxue seems to like to participate in various programs and often make a fool of himself. In Perfect Holiday, in front of the camera, Li Tongxue secretly photographed, hugged the female guest in public, and tried to kiss and flirt with her. It can be described as ugly.

As soon as this matter came out, it went on a hot search. At that time, there were many comments on the internet, which made people doubt the origin of this wonderful classmate. It is strange that he participated in so many programs. Did the program group specially find guests to add interesting and controversial points?

A poll was also conducted online, and 90% of netizens supported Liu Yiwei. Yes, the host is very restrained.

8. Present situation and summary

But as a public figure, the cultivation and quality of the host is very important. No matter whether Liu Yiwei is right or wrong, the influence on him is negative. Because the development of the mainframe industry has been affected to some extent. Liu Yiwei must develop in many aspects. .

In 20 17, he directed the film "Everything I Say is True" with mediocre results. However, in 20021year, the word-of-mouth of The Burning Sky of Wild Teenagers declined, and the box office turned over.

Liu Yiwei is not angry because he likes to take shortcuts, because he lacks the craftsman spirit.

His biggest problem is impetuousness and quick success. You can't settle down and take root in an industry. One hammer east, one hammer west.

Nowadays, there are many new hosts, the times are changing with each passing day, and the size of the industry has become the norm, leaving little time for Liu Yiwei to turn red.