Solution:
Beauty salons should be responsible for customers and friends and systematically train all beauticians in the store. Only after passing the exam can they take up their posts. Only qualified beauticians can bring you more repeat customers. Regularly find experts from Hua Sirong beautician to come to the store for training, enhance their enthusiasm for learning, tilt towards them in salary and commission, and cultivate a learning atmosphere. Whoever is professional will have more customers and higher income, and whoever is not professional will have a bottom. Let beauticians feel that learning is the idea of increasing more customers and income for themselves.
(2) Less emotional investment in customers.
Solution:
Check customer files every day. Whoever has the earliest birthday will be sent a short message to bless, and the promotion activities and holiday wishes for the New Year will impress people with their affection. Don't treat customers and friends as "gods", treat them as your relatives and friends, then they are the best transmitters of word-of-mouth in your hospital.
(3) The brain drain is serious.
This is a headache for the boss. With good training, beauticians will have their own plans, leave themselves to do it or find a place with higher income. If the beautician is very determined, but can't tell you a very suitable reason, it means that she really doesn't want to do it. Such people are resolutely dismissed. Beauticians who often rob customers in the team and don't get along well with others are resolutely dismissed.
Solution:
The beautician is your employee and your friend and sister. If you are really kind to your sister, I believe she won't leave. What beauticians are worried about: fewer tourists, poor environment, low income, mean boss, etc. A small number of customers certainly don't have high income, so the boss needs to find a problem: is it a problem of people or environment, a problem of store location or a problem of marketing. This is a problem that the boss needs to solve. At the same time, the boss's personality is directly related to employees' loyalty to you, and people's hearts are greater than people's hearts, and family management is humanized. At the same time, focus on cultivating excellent beauticians to lay the foundation for opening a branch. I can tell you clearly at the meeting that I will open a number of beauty salons in the future, and the manager will be promoted from among you, so I can become a real boss.
In the incentive system, if quantitative performance indicators are adopted, the service of beauticians can only be reduced, and if they simply reward the diligent and punish the lazy, the service quality can only be reduced. There are more "awards" for capable beauticians, and it is easy to jump ship or open a shop by yourself; A beautician with poor ability can easily change careers or re-choose a boss if he is in a hurry. For competent beauticians, there should be more "verbal praise" and less "monetary praise"; Less "verbal praise" and more "secret encouragement" for poor beauticians. Let competent beauticians have a sense of crisis all the time, fully mobilize everyone's enthusiasm and initiative, and comprehensively improve the overall quality of beauticians. Keep beauticians with "heart" instead of spending money on beauticians.
(4) Expanding customer difficulties.
Solution:
The operation of beauty salons mainly depends on three factors: professional beauty technology, enthusiastic hospitality service and distinctive storefront image. Without one, the operation of beauty salons will not be ideal and will not be loved by customers. Of course, this is also the basic way for beauty salons to expand customers.
For beauty salons, the most fundamental and important way to expand customers is to promote new beauty technologies and products to customers through colorful and unique marketing activities in the store, leave a good impression on professional customers and strengthen the publicity effect of word of mouth. While maintaining a fixed source of customers, we should also strive to open up new sources of customers. Under normal circumstances, the number of regular customers in beauty salons must increase by about 10% every year, which is the key for beauty salons to keep their business prosperous.