01. Center of gravity type
Center of gravity type layout of the banner is easy for the viewer to produce visual focus, interface effect is strong and prominent. One of the most common is the way of contrast.
The bigger the difference, the more obvious the contrast, the more conspicuous the specific elements, on the contrary, the difference is not big, the more inconspicuous, but also can not reflect the important elements and important information, will not give the reader a strong impression.
02. Split type
Split type can be divided into upper and lower split and left and right split. Because banners are generally narrower in height, left and right split types are more common. Banner split up and down will be less common.
Left and right division of the entire layout is divided into two parts, respectively, in the left or right configuration of the text. When the left and right parts of the formation of strong and weak contrast, it causes visual mental imbalance. However, if the division line will be virtualized, or with the text of the left and right repetition or interspersed, the left and right graphics become natural and harmonious.
03. Tilted
Tilted banners are more personalized, mostly in some design companies or sports brands in the site. The main image of the layout of the tilted design, resulting in a strong sense of motion and instability, this design is more striking, and is sometimes categorized as a left-right split type.
04. Full-page type
Full-page type of banner is better understood, usually the layout of the image to fill the whole page, mainly in the image for the appeal, visual communication intuitive and strong.
The configuration of the text is placed in the top and bottom, left and right or center of the image. The full layout gives a generous, spacious feeling.
05. Curve type
Pictures or text in the layout of the structure of the curves of the arrangement of the composition, resulting in rhythm and rhyme. Mostly in the movement of the banner design.
Many elements of the same shape can be arranged in a variety of angles to create a sense of rhythm. This alone creates a jumping rhythm.
06. Symmetry
Symmetrical layout gives people a stable, solemn and rational feeling. Symmetry has absolute symmetry and relative symmetry. Generally more relative symmetry. To avoid too rigorous. banner symmetry is generally symmetrical to the left and right mostly.
07. quadrangle type
Quadrangle type refers to the four corners of the layout and the diagonal structure connecting the four corners of the arrangement of graphics. This structure of the layout, giving a sense of rigor, standardization. The figure below is a type of quadrangle, but also used the left and right division of the layout design techniques, you find it?
Different types of layout can give people different visual feelings, good layout will make the banner more colorful. There is no absolute good or bad layout, only suitable and unsuitable.
Poster design has those specific elementsone, the theme is clear
two, the focus of the text highlights (the bold bold, the red red red)
three, in line with the habit of reading
four, in the shortest possible time to stimulate the desire to click on the (might as well do a thinking to try)
five, the color is not too eye-catching (can not be too flowers)
VI, the number of products should not be too much
VII, the number of information to be balanced, there should be left blank (left blank can make the picture and text breathing space)
VIII, the design of Banner
1, highlighting the product and its characteristics, the use of attractive promotional terms appropriate weakening of the company's fame and fortune and logos
2, the picture is not the more the better, to highlight the focus, the necessary product description should not be less than the number of products and the number of products should not be too much
2, the picture is not the more the better, highlighting the key points, and the number of products should not be too much. Necessary product description can not be less
3, reasonable arrangement of the picture content, highlight the key points, the necessary product description can not be less
4, the color should not be over-exaggerated, and strive to create a pleasurable and comfortable sense of feeling
Poster design features
1, large size
Poster posters are posted in the public **** place, it will be subject to the surrounding environment and the interference of a variety of factors, so the poster design features
1, large size
Poster poster in the public *** place, will be subject to the environment and the Various factors of interference, so it must be a large picture and prominent image and color in front of people. The screen size of the full open, folio, long three open and oversized picture (eight full open) and so on.
2, far-sighted strong
In order to make people in a hurry to leave a visual impression, in addition to the size of the large, poster design should also be fully embodied in the positioning design principles. With prominent trademarks, logos, titles, graphics, or contrasting colors, or a large area of blank space, or concise visual flow of the poster posters become the visual focus. Posters can be said to have the typical characteristics of advertising.
3, high art
On the posters as a whole, it includes commercial posters and non-commercial posters of two categories. Among them, the commercial posters in the form of specific artistic expression of photography, modeling realistic painting or cartoon form of expression, leaving consumers with a real touching picture and a sense of humor.
And non-commercial posters, the content of a wide range of forms, rich in artistic expression. Particularly cultural and artistic posters, according to the theme of the advertisement can give full play to the imagination, to give full play to the artistic means. Many painters in pursuit of formal beauty are actively involved in the design of posters, and in the design of their own painting language, designed in different styles and forms of posters. In line with the content of the advertisement, there are connotations, pay special attention to the rhyme of the text layout, the material to use vector or high-definition picture material name: creative poster design template
Pixel size: 3561 × 5337, etc.
Number of pictures: 148
Materials format: JPGPSD
File size: 13.29G
All are layered files, all of which have been used in the design of the posters. All are layered files, can be used in any combination, from the poster design without asking for help!
,Full visual impact can be achieved through the image and color
2, the poster expression of the content of the refined, to seize the main demand point.
3, the content should not be too much
4, generally picture-based, copywriting as a supplement
5, the theme of the font eye-catching original publisher: MAC does not fall in the twilight
Project Design 3: Poster Design (Question 2) a poster function of the poster's most basic and important function is to disseminate information, especially commercial posters, act as a role in the transmission of information about the goods, so that the consumer and the manufacturer of goods. So that consumers and manufacturers can save time, timely solution to a variety of needs. For enterprises, with the continuous improvement of the level of science and technology, products and products of the intrinsic quality of the difference is getting smaller and smaller, the enterprises are also paying more and more attention to the competition in advertising, posters as a kind of effective advertising media, can be used to set up a good corporate image, improve product awareness, open up the market, promote sales, and benefit the competition. Second, the poster design to consider the factors 1, the purpose of the poster? 2, the target audience is who? 3, their way of accepting how? 4, other types of products in the same industry, how the poster? 5, the poster reflects the strategy? 6, creative ideas? 7, the performance method? 8, how to combine with the product? Third, the performance of the poster design 1, through the picture and color to show the full visual impact 2, the poster to express the content to be concise, to seize the main demand point 3, picture-based copy as a supplement, the content must not be too much 4, the layout can do some artistic treatment to attract the audience 5, the theme of the text should be eye-catching and prominent 4, the poster design of the other matters requiring attention 1, the activities held in the class of the poster must be specific Real write the location, time and main content of the event. The text can be used in some encouraging words, but not exaggerated facts. 2, the poster description of the text requirements of simple and clear, short and concise. Five, the specific requirements of the poster design 1, format trifold ads for the A4 format, size 285mm × 210mm, the standard size of the poster for the 540mm × 380mm. this design can be produced according to the A4 format, taking into account the amount of data in the document can not be too large, set the resolution of pixels / inches, bleed 3mm, only the production of a single-sided can be. 1. full visual impact
The use of color in poster design is particularly important, is the most important part of the poster interface style, because the color can form the strongest impact on people's vision. Successful poster color design can highlight the style of the poster, strengthen the theme, attract the viewer to stop and deepen the impression. The color design of the poster should make its hue and the theme of the poster coordinated to meet the different needs of the viewers. Can be mastered from the following aspects.
2. clear theme
Poster design is certainly unlimited space for imagination, but even so can not be empty, there must be a clear direction. Poster design is to convey the target information, stimulate the audience. However, if the target group is not clear, it is difficult to design a poster that meets the psychology of the target audience. Before you start to prepare a poster, you should first decide who you are designing it for. It is important to be clear about the target audience.
3. Appropriate white space
The design goal of each poster is very clear, it needs to reach the user at some point, the vast majority of posters are hoping to attract users to do something, such as concerts and movie posters, they need to see the poster users into consumers. And to create a visual focus, much depends on reasonable white space.
4. Quality Typography
The typography of a poster follows the same principles as typography elsewhere, in that it's not compatible with a dozen different fonts. However, you can use bolder and more flamboyant fonts, and use techniques that you feel are more expressive.
However, the use of any font and typography need to try to fit the requirements of the current project and tone, to convey the right mood. If you're a regular poster maker, you'll find it's a great way to engage your brain and design movement.
5. Creative
Creativity is the use of creative thinking to observe and understand ordinary things, make it extraordinary. Look at the things around you with the eye of discovery, or explore the origin of things with the heart of discovery. In short, infinite creativity is contained in life, waiting for your discovery.
For designers, poster design is definitely an exciting thing, because the poster's expression of a variety of forms, a wide range of subjects, less restrictive, emphasizing creativity and visual language, point, line and surface, pictures and text can be flexibly combined with the application of, but also pay attention to the plane of the composition and color composition.
How to make a poster_How to make a poster picturePart I structural sketching, light and shadow sketching, sketching, design sketching, outdoor sketching
Color principles, color matching, design color, hue of the small draft training, color long-term homework
The second part of the PhotoshopCS2: Photoshop operation basics, image optimization processing, the classic Example analysis and production
IllustratorCS2:Advertising signage production, light box advertising, clothing advertising design, corporate logo design, business card design
IndesignCS2:Professional typesetting tools, printing-related knowledge, books and newspapers, advanced typesetting skills
Acrobat7.0:Professional electronic document tools, Can be realized between any document transfer, PDF document generation and conversion
Coreldraw13: box design, flyers, posters and business cards, product and commercial advertising design, business card design
The third part of Photoshop Advanced: explain the poster design, box design, CI design, product advertising design, post-processing etc.
Illustrator Advanced: advertising illustration production, vector tracing, character mapping production, advertising creative draft, pre-press production skills
Part IV.0: web page layout, production; Html&Css introduction; website management and maintenance, uploading and downloading; case study
Flash8.0. Aesthetic design, web page color scheme; CI, LOGO, Banner production; common web page animation production, web page layout
Fireworks8.0: classic web page animation, advertising, credits, greeting card design and analysis; MTV production, interactive web site introduction
Part V Plane Composition, Three-dimensional Composition, Color Composition, Color Design, Font Design, layout design, graphic creativity, poster design
Sixth part of advertising design (CI planning), VI design, printing design, packaging design, book binding design, visual design, television advertising script design, software synthesis
To engage in graphic design, photoshop, Coreldraw, Illustraor these three software is should be mastered. should be mastered. These three software can be self-study, under the tutorial, do their own examples to master. Basic graphic design is Photoshop, Coreldraw, to test the designer to learn Photoshop, Illustrator, IndesignAcrobat four software. Advertising agencies commonly used Photoshop, Illustrator, PageMaker, Freehand, CorelDraw and other design software.
1. Logo design (logo design, trademark design)
2. CIS design, VI design (corporate image recognition system design)
3. Advertising design, advertising design
4. Poster design, DM design (flyer design)
5. Sample design, brochure design, booklet design
6. Building book design, annual report design
7. Packaging design
8. Book illustration, greeting card design, invitation design
9. Newspapers, magazines, typography
10. All kinds of printed materials design and so on.
Commonly used graphic design software
Graphic design software has been the application of popular areas, we can divide it into two parts of the image drawing and image processing, such as modeling and drawing software, rendering software, image processing software, pre-press version of the software. The following is a brief introduction to some of the commonly used software in this area:
1, AutoCAD
AutoCAD is a famous graphic design software, first debuted in 1982 at the Comdex General Assembly, due to its excellent performance, known as the universal computer-aided design software, is widely used in construction, electronics, machinery, advertising, decorative, and many other areas of graphic and three-dimensional design, Clothing and many other planar and three-dimensional design areas, has become the de facto drawing standards in the field of engineering drawing and the highest share of CAD software, in the domestic market can also be seen everywhere its silhouette. At present, AutoCAD can be used on a variety of platforms, such as DOS platform version 12.0, Windows platform version 14/2000/2002/2004/2005, as well as for workstations running UNIX version.
AutoCAD has a strong openness and expandability, the software provides a powerful means of secondary development, such as Visuallisp, C, ARX, MicrosoftVisualBasicforApplication (VBA), etc., which makes AutoCAD users can greatly expand the function of the software, and can be Great application of other third-party development of new features.
2, 3DStudioMax
The production of three-dimensional animation is a wide range of topics, from a certain point of view, the creation of three-dimensional animation is somewhat similar to the sculpture, photography, set design and the use of stage lighting, as a professional-level works at least three steps: modeling, animation, and drawing. In the DOS operating system to occupy the world of the times, three-dimensional animation design from the ordinary user is still very far away, 3DStudio is one of the few can run stably in the DOS under a 3D software, Windows to replace the DOS became the mainstream desktop PC operating system, Autodesk wasted no time to launch the 3DStudioMax (generally referred to as) "3DSMax"), with the rapid development of computer hardware, in the personal PC to produce three-dimensional animation is no longer just a dream.
3DStudioMax is currently the most widely used 3D modeling, animation, rendering software on the PC platform, is widely used in advertising, game design, film and television post-production and other animation areas, the latest version of the integration of a lot of the past only in the film, the game and the application of 3D design of professional tools or plug-ins.
3, CorelDraw
CorelDraw is the Corel company launched a set of vector graphic design, printing and layout, text editing and graphic high-quality output in one of the graphic design software, loved by the majority of graphic designers, and is currently the main production of advertisements, book publishing and other aspects of the wide range of applications, features similar to its! software has Illustrator, Freehand.
The latest version of CorelDRAWGraphicsSuite can provide users with powerful tools to reduce the work of certain clicks, the number of steps to save time, which also integrates three graphic programs, a number of wide-ranging tools and utilities, the new suite of Includes CorelDRAW12 for illustration, page layout and vector mapping, CorelPHOTO-PAINT12 for professional digital imaging into the set, as well as for the creation of motion graphics set up CorelR.A.V.E.3.
4, AdobePhotoshop
This U.S. Adobe's software Has been a giant in the field of image processing in the publishing and printing, advertising design, creative arts, image editing and other fields have been extremely wide range of applications, the latest version of the breakthrough in the past Photoshop series of products focus on the limitations of graphic design, the digital darkroom support features have been greatly strengthened and breakthroughs, such as repair brushes can be extremely easy to eliminate the picture of dust, scratches, spots, For example, the Repair Brush makes it extremely easy to remove dust, scratches, blemishes, and wrinkles from images, while preserving shadows, lighting, textures, and other effects in the image. Innovative features allow users to design faster, improve image quality, and manage files in a professional and efficient manner.
However, in order to prevent piracy, PhotoshopCS added a controversial activation technology similar to WindowsXP, users must be activated by the Internet can be used normally, otherwise it can only be used for two days.
5, Freehand
Freehand is a full convenience, can be suitable for different levels of application users need vector drawing software, and Macromedia's Flash, and listed as the "Three Musketeers of Web page production", can be in a process-oriented graphical Creative environment, to provide a perfect transition from the design concept to the realization of the design, production, distribution of all the tools needed, and these operations are completed in the same operating platform, its biggest advantage is that it can give full play to the human imagination, and always creativity as the first to guide the entire drawing, and is currently in the printing and layout, multimedia, web page production and other fields have been widely used.
6, AdobeIllustratorCS
AdobeIllustratorv11 is a set of output and web production designed for dual-use, powerful and complete drawing package, this professional drawing program integrates a powerful vectorial drawing tools, complete PostScript output, and and Photoshop or other Adobe family of software tightly integrated. The software defines the future of vector graphics with groundbreaking, creative options and powerful tools for efficiently publishing your artwork online, in print, or anywhere. Version 10 adds new drawing and automation benefits such as Arc, RectangularGrid, and PolarGrid tools; increased editing flexibility; and flags (to edit major objects or image copies). You can use brushes and other tools such as merge, data-driven coordinates and other creation tools on the toolbar to help you build templates linked to a database. The new Illustrator also offers more Web productivity features, including cropping images and support for Shiftable Vector Graphics (SVG) enhancements.
7, maya
Maya is the U.S. Autodesk company produced the world's top three-dimensional animation software, the application of professional film and television commercials, character animation, film stunts, etc. Maya function is perfect, flexible, easy to learn and use, production efficiency is very high, rendering a strong sense of reality, is a movie level of high-end production software. Its high price, reputation, is the producer's dream production tools, mastered Maya, will greatly improve the production efficiency and quality, adjusted to simulate the role of animation, rendering a movie in general, the real effect of the world's top animators step forward.
Maya integrates Alias/Wavefront's most advanced animation and digital effects technology. She not only includes general 3D and visual effects production features, but also with the most advanced modeling, digital fabric simulation, hair rendering, motion matching technology combined. maya can be run on WindowsNI and SGIIRIX operating systems. Maya is the preferred solution among the tools currently on the market for digital and 3D production.
8, non-linear editing software AdobePremiere
A common video editing software, launched by Adobe. Now commonly used 6.5, Pro1.5, 2.0 and other versions. Is a better quality of editing screen software, has good compatibility, and can be launched with adobe's other software to collaborate with each other. At present, this software is widely used in advertising and television production. Its latest version for AdobePremiereProCS4....
9, pagemaker
PageMaker was created by the concept of desktop publishing one of the companies Als launched in 1985, and later upgraded to version 5.0, was acquired by Adobe in 1994.
PageMaker provides a complete set of tools to produce professional, high-quality publications. Its stability, high quality and multi-variable functions are particularly appreciated by users. In addition, some of the new features added in version 6.5, allowing us to diversify, highly productive way, through the print or Internet to publish works. Also, in version 6.5 with Adobe Photoshop 5.0 with the use of a considerable number of new features, PageMaker in the interface and the use of the same as Adobe Photoshop, Adobe Illustrator and other Adobe products, so that we can more easily use Adobe's products. The most important point, in PageMaker's publications, the way to insert the figure can be said to be the best. By linking the way into the figure, you can ensure the clarity of printing, which is particularly important in color printing.
The last word in graphic design is the most important thing is creative software is just a tool to realize your ideas