# Planning # Introduction Dessert, as a favorite food for girls, has a unique attraction to girls. Do a good job in store marketing planning and promote the sales of dessert shops. The following is an unorganized dessert shop marketing plan, welcome to read!

Marketing planning scheme of Pianyi dessert shop

I. Product Strategy Product strategy mainly refers to the renovation of the color, taste and appearance of desserts. It mainly studies new product development, product life cycle and brand strategy, and is the basis of price strategy and promotion strategy. Only by endowing products with characteristics can we leave a deep impression on consumers.

1, a new product is launched every month, which can change the taste and collocation and give guests a refreshing feeling.

2. It can make dessert containers more attractive and unique. Let the guests be interested not only in the products, but also in the unique style of the store.

Second, the price strategy

Price strategy mainly refers to dessert pricing, mainly considering cost, market and competition. Mainly study dessert pricing, price adjustment and other marketing methods.

1, the price difference shall not exceed the cost of the product itself, and the price shall be appropriately adjusted according to the season of raw materials.

2. Dessert is served at half price every week.

3, a one-time consumption of xx 8:50 discount.

Buy a membership card and enjoy a 10% discount on each item.

5. Give a card with a one-time consumption of over xx yuan, and three cards can be exchanged for one xx.

Third, promotion strategy.

The promotion strategy is mainly to adopt certain promotion means to promote products and increase sales. The forms of promotion are advertising, promotional activities, personnel sales, word-of-mouth operation and so on. Let consumers enter the store to consume products through promotion, and whether the strength and scheme of promotion are appropriate enough to influence or manipulate the popularity, image and sales volume of products, and even the brand image of dessert shops. The specific operation is as follows:

(1) Self-made in-store advertisements.

In-store advertisement mainly includes storefront advertisement, window display and price list placed on the table and posted on the wall.

Pay attention to the following two points when advertising in the store:

1, select the appropriate number of advertisements. Too many advertisements in the store will destroy the inherent characteristics and atmosphere of the store, but will weaken the effect of advertising, so the focus should be on the basic products of brand products.

2. Pay attention to the posting position.

Television, radio, newspapers and other mass media.

Before the cake shop decides to use the media to advertise, it must carefully analyze the coverage, main audience, audience and their relationship with the company's market segments, find out their intersection and create promotional effects.

(2) Use street flyers.

Distributing leaflets in the street is a common means of promotion. Because of its low investment cost, many dessert shop owners adopt this promotion method, but if the preliminary work is not done well, it usually has little effect. Therefore, the following points should be considered:

1, the content of the advertisement.

Not too much, should try to be limited to key content, such as store name, brand products, price, telephone number, address, concise map, etc. At the same time, whether there is collectible value from the perspective of the recipient, such as printing discount coupons or exchanging souvenirs, and whether there is an official seal and a clear expiration date. This is beneficial for customers to take a positive attitude towards the authenticity of coupons.

2. Pay attention to the training of distribution personnel, not to everyone, but to a certain customer group suitable for consumption.

3. Give gifts.

4. Attract traffic advertisements from mobile customers.

Marketing planning scheme of the second dessert shop

I. Scope of business The business scope is Chinese and Western desserts. Including ice cream, shaved ice, sugar water, soup (dew), porridge, fruit juice, flavored dairy products, pudding, herbal tea and turtle paste.

Second, the market analysis

The market around the school is actually very large, with a large passenger flow. Even if one person drinks a cup, the total amount is considerable. And now young people have great acceptance and demand for cold drinks and desserts.

Third, target customers.

Some people think that girls like sweets more than boys, but this is actually wrong. In fact, there is no gender difference in taste preference, and many boys also like desserts. In order to stay slim or lose weight, many girls often regard sweets as a scourge. And now consumers are becoming more and more rational. So the tentative target customers are all students.

Four. Products and functions

The raw materials are professional, which is worthy of rest assured: the rising temperature will bring hesitation and doubt to customers to buy desserts. Establish cooperative relations with regional suppliers of well-known brands of raw materials such as drinking water and dairy products, and mark the ordering area and various promotional materials. From the perspective of reliable raw material suppliers, give customers a feeling that food safety can be guaranteed.

Variety and variety: it is difficult to adjust. Customers who try to adapt the taste of dessert to all tastes. Regularly launch a variety of desserts for all kinds of customers to choose from.

Comprehensive nutrition, healthier: in addition to ordinary ice desserts, there are herbal tea and turtle paste. The ingredients, supplements and indications of each dessert are listed in the price list so that customers can choose according to their needs. Especially for girls who love beauty, desserts with low calories and good beauty care effects are necessary. Eating dessert and keeping in good shape not only do not conflict, but also nourish the skin through food.

In addition, you can also increase customer DIY. Customers do it themselves and make their own characteristics and personality. This not only embodies the characteristics, but also allows customers to experience it personally.

Verb (abbreviation of verb) propaganda

With the help of online publicity, open xx account, xx and other publicity media, especially distribute leaflets when freshmen start school. Be a lovely mascot, and use cartoon shape as the image endorsement.

Complement of intransitive verbs

Develop a healthy and fashionable food manual. This paper introduces the famous snacks, the latest gourmet desserts and the latest medicated diet formula for health care and beauty in China. This manual is revised once a year and put in the shop for customers to read.

There are always all kinds of small gifts in the shop, such as cartoon balloons and cards. Customers who spend over xx yuan at one time will be given a cartoon card and a set of three will be given xx. Customers can also buy discount cards, and cardholders can always enjoy buying anything in the store except new products and special prices. 20% discount The quality and flexible promotion methods of Shangcheng have won a stable customer base.

Implement the membership card system. If the consumption reaches a certain limit or the points reach the specified limit, you can get a membership card for free, and members can enjoy 7. 50% off or 20% off, send a homemade juice or get a beautiful trinket when you spend a certain amount.