Elected products, diversion and store decoration are done when, if you want to attract potential customers as much as possible, then activity operation is essential. Think of us walking down the street, if there is a store in the publicity of holiday activities or new customer discounts, then we will not be able to resist the urge to see what activities and goods. E-commerce is the same logic, double eleven, double twelve such popular consumer festival, New Year's Day, Christmas, this special holiday, will attract more traffic than usual, everyone's desire to shop is also greater than usual. For us, store activities how to do is very important, related to whether we can not lead more traffic to our store, more and more directly related to the amount of our store orders! The same old, we directly into the main topic to talk about how we should go to do shrimp platform activities operation. First, the marketing calendar - the rhythm of the activities of each site throughout the year marketing calendar can be clearly seen, the marketing calendar of the Taiwan site and the mainland is basically the same, basically covering each month; traditional holidays: New Year's Day, Spring Festival, Valentine's Day, Girls' Day, Mother's Day, Children's Day, Father's Day, Dragon Boat Festival, Tanabata, Mid-Autumn Festival, Halloween, Christmas special consumer festivals: double 9, double 11, double 12, back-to-school season; Second, the activities of the operation of the rhythm to grasp the above so much consumer festivals, basically need to engage in a big event every month, coupled with the platform's activities, activities more than very easy to engage in we are burnt out, so there is a unified approach to guidance is very important. We prepare for the event from the activities of the pre-event, during the event, after the event of the three stages to sort out the operational rhythm of the event, to help you sort out their own store activities process. 1, the event to prepare for the pre-event (1) optimize the shop store adjustments: activity rotating map, store marketing activities; be sure to prepare the activities required for the goods picture; store classification adjustment: top classification page adjusted to ** activities spike zone ** activities to get a single Zone ** activity hot zone store coupon settings, to be placed in the most conspicuous place in the store, the first screen of the home page; fans old customer benefits: with a single gift, order back to purchase old customers, new fans exclusive benefits; (2) optimization of commodity hot commodities pricing: to ensure that we have the lowest price of the whole station; commodity picture optimization: plus activities logo and activities of the discounted price; baby title and detail optimization: add activity information, add Hot words; discounts: commodities are set discounts; shipping time: change to 3 days shipping; (3) new (4) team adjustments to ensure that enough manpower to respond to customer issues; additional logistics personnel; (5) other preparations for keyword ads in advance to top up good; social platform synchronization sharing; 2, the activity period (1) timely response to the sale of adjustments: chat about setting up an auto-reply to promote the activity; timely response to buyer questions, complete the conversion; Talk about invisible discount coupons to stimulate buyers who hesitate after inquiring; (2) timely delivery to improve shipping speed, reduce shipping time, reduce order cancellation rate and delay rate; (3) timely adjustment of ads according to the paid advertising report and the effect of timely adjustment of the selection of words and bid (4) timely adjustment of inventory and replenishment (5) synchronization of the promotion of social platform synchronization and sharing, to promote the activities that you participate in the 3, after the event (1) to continue to maintain the Activity and price of the hot products of the activity price to maintain a period of time to attract traffic; continue to enroll in the platform activities; continue to maintain the store's promotional activities; (2) continued use of paid advertising (3) continue to interact with buyers after the activity to chat with buyers, ask them to give a positive evaluation for the products that have been received; for the activities of the purchase of buyers to provide coupons to stimulate the repurchase; (4) continue to focus on the operation of the performance of the post-event continued to focus on the How about shipping to avoid demerit points? Is it full of dry goods, a little nonsense? Sincerely hope that our article can help friends who are now opening stores and ready to open stores, your praise is my motivation to update! Previous articles recommended cross-border e-commerce to get started: Beijing Zhi Dolphin Education cross-border e-commerce: how do individuals get started with cross-border e-commerce Shopee platform operation? 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