McDonald's Chicken Nugget Man refers to a children's meal toy unique to McDonald's in China, which is portrayed as a chicken wearing chicken nuggets with a blue cape, representing the image of justice, bravery and friendliness. The launch of McNugget Man adds a fun dimension to the children's meal and is loved by children.

McNugget Man does not exist in any other country or region except China, which has become a specialty of the Chinese consumer market. The integration of McNugget Man with the Chinese consumer market is one of the brand's successful strategies in the local market. As part of the brand image, McNugget Man has become an important strategy for brand marketing.

With time, the McNugget Man image has gradually gained popularity, and more and more advertisements, toys, and other derivatives related to it have appeared. McNugget Man is no longer just a simple children's meal kit, but has become an important part of the brand culture, playing an irreplaceable role in brand communication. At the same time, the image of McNugget Man also makes people feel close to McDonald's and a sense of belonging.