The first level is the competition among various departments. For example, Sichuan wine, Guizhou wine, Anhui wine, Suzhou wine, Shandong wine, Hubei wine, Northeast wine and Hunan wine. The trend of the plate is obvious, and a plate is a brand army. Among them, Sichuan wine and Guijiu are in the leading position, while Anhui wine, Suzhou wine, Hubei wine and Shandong wine are moving towards national brands.
The competition among the group armies in various sectors is mainly the competition among the wines in various regions, and even the competition among the flavors and regional cultures. In this sense, the plates with distinctive categories will gain an advantageous position, for example, Sichuan wine will take the lead with its rich flavor and unique Sichuan culture.
The second level is the competition between national brands or first-line brands. Including Mao, Guo cellar1573 in the high-end wine market; "LU ZHOU LAO JIAO CO.,LTD" and "Jinliufu" in the high-end liquor market; Tuopai Qujiu in the low-end liquor market. These products are shown in the scope of market competition in order to cover the national market; In the field of consumption, it is the leading brand group.
The focus of national brand competition focuses on three elements: brand influence, scale advantage and resource monopoly.
The third level is the second-line brand, or expanded brand. For example, in recent years, well-known brands such as Yanghe Blue Classic, Fenjiu, Xifeng, Shuanggou, Daohuaxiang, Zhijiang Daqu, etc., have divided their market share after the leading brands in the first line and launched a campaign to enter the country, which may surpass their opponents and advance into the first-line brands at any time.
The competition between second-tier brands is for the number and connection of base market and key market, which will eventually form its own regional strong market and vassal separatist situation.
The fourth level is the competition between regional liquor and first-and second-tier brands. Under the situation that first-line brands are all over the country, second-line brands are scrambling to build key base markets, and their brand influence and financial strength are not as good as those of their rivals, only by relying on the advantages of local resources can regional brands form regional separatist regimes and build regional fortresses, can they be in an invincible position.