FILA is an Italian brand.

Century-old sports fashion brand FILA was founded in 1911 in the town of Biella, Italy, as a textile and knitted clothing brand by the FILA brothers. In the 1970s, in order to match the diversification, FILA turned to sports apparel and has developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.

FILA products are currently sold in more than 30 countries, including Italy, Britain, Germany, France, the United States, China, Japan, Korea, Brazil, Russia and so on.

Extended information:

FILA, as a fashionable sports brand, is no stranger to Chinese consumers, who are impressed by its fashionable and energetic image, innovative design and high quality products. As a sports brand that constantly breaks the mold, FILA continues to meet the needs of different consumers with its innovative, design-focused products, and in the past, new and original products have become today's gold standard.

Located in the high-level sports fashion, FILA China adheres to the brand concept of "LIVE YOUR ELEGANCE", subverts the traditional image of sports, and transmits the unchanging passion and vitality of the past century with the Italian elegance and has gained the reputation of China's Famous Trademark.

In addition, FILA China adheres to the international vision of the operation strategy, and FILA global operations team to maintain close contact, and has a number of overseas design centers around the world, maximizing the integration of global high-quality design resources, and at the same time, every year, will be imported from abroad to meet the needs of the domestic consumer FILA global hot-selling goods.

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