The concept of nutritious breakfast

With the improvement of people's living standards, the importance of breakfast has been paid more and more attention. As a result, a nutritious, convenient and fashionable breakfast takeaway shop came into being.

Nutrition is the core: the importance of breakfast lies in the absorption of energy needed by human body, the regulation of physiological function and the improvement of immunity. It all depends on the nutrition provided by breakfast.

Convenience is the foundation: in a fast-paced and high-intensity life, people don't spend too much time on breakfast, so a high-quality breakfast concept must take into account the coordination of nutrition and efficiency.

Fashion is the key: breakfast should be eaten every day, but if the breakfast is the same type and taste every day, it is easy to get bored. The value of diet lies not only in nutrition but also in the enjoyment of taste. Therefore, the diversification of varieties and tastes is particularly important.

Introduction to the management of breakfast shop

1. Market prospect

Breakfast is the most important meal in a day, but many people in life skip breakfast or eat badly for various reasons. In addition, the breakfast hygiene of street stalls is disturbing and the nutritional structure is unreasonable. Therefore, opening a special nutritional breakfast takeaway shop not only has bright prospects, but also has a large market space.

2. The characteristics of breakfast delivery shop

Nutrition brand

The location of the breakfast take-out shop should be in a large residential area to provide nutritious and reasonable breakfast for residents and white-collar workers. Business Type: Bread can be provided as the staple food, with milk, soybean milk, fruit juice and fresh fruits such as apples, bananas, oranges and tomatoes. Experts suggest that fruits should be mixed in the morning and before meals, so that the nutrition is more balanced and it is more conducive to absorption. In addition, you can also choose traditional breakfast varieties such as millet porridge, steamed bread and fried eggs.

Timely delivery

Time is tight in the morning, so it must be delivered before going to work and school, and the temperature of breakfast should be guaranteed. In business, customers can order food at will, or learn from western-style fast food methods and mix breakfast varieties in sets, such as bread+milk+apples? 、? Steamed bread+millet porridge+fried eggs? Standard packaging mode, convenient for consumers to choose.

3. Business strategy

When operators invest in nutritious breakfast shops, they must constantly improve products, methods, sanitary conditions and dining environment to improve economic benefits. Remember: a convenient, fast, hygienic and high-quality breakfast is what everyone expects.

Pay attention to variety diversification: at present, the varieties operated by breakfast shops are soybean milk, fried dough sticks, bean curd, steamed stuffed bun, porridge and fried cake, and the traditional breakfast has not changed until now. Because of the monotonous operation, it can't meet the public's requirements for diversified breakfast varieties and different tastes. Therefore, the development of healthy, nutritious and hygienic breakfast varieties is the top priority of operators.

Improve the management level: we should decorate the traditional breakfast shop in time, improve the dining environment, learn from the management mode of western fast food, and attract more customers with a brand-new look. In addition, we should constantly innovate in business varieties and service projects, and only standardized management, comfortable environment, reasonable price and thoughtful service can win the favor.

Popularizing chain operation: Popularizing chain operation of breakfast market is very beneficial to expand the scale of breakfast market, improve the organization degree of breakfast market, reduce production cost, form scale effect and improve the circulation speed of breakfast food. Can give full play to the advantages of chain operation in organizational form and management, and widely adopt advanced

Production equipment and production technology, actively develop new varieties of modern breakfast, improve service level, and accelerate the construction of modern breakfast supply system.

Using modern network technology: release information such as supply varieties, service prices and service methods through efficient and smooth information networks, and carry out telephone ordering and home delivery services to meet the needs of different consumers.

4. Operation mode

Generally speaking, the operation mode of breakfast delivery shops can be centralized processing, take-out and decentralized delivery to households, so as to attract potential customers as widely as possible. Breakfast consumer? .

5. Investment analysis

Venue: 20 ~ 30 square meters, and the monthly rent is about 2000 yuan.

Equipment: 5 food delivery trucks, 1 1,000 yuan, and kitchen equipment, 20,000 yuan.

Others: three telephones, business license, health permit, etc. * * * about 3000 yuan.

Working capital: 6,543,800 yuan+0,000 yuan.

Business tips

1. In the morning, people are eager to go to school and work after breakfast, so the meal time is short and concentrated. All breakfast delivery shops must make full preparations in advance to ensure timely delivery.

2. Breakfast design should be made according to different regions, different tastes and healthy diet, and the price should not be too expensive according to the general quantification of the public. If there is a mass order in a region, we can consider exempting the delivery fee to attract more consumers.

3. If you want to upgrade the brand of breakfast take-out shop, you should design and make a special lunch box, and put staple food, non-staple food and drinks in one box. This can not only enhance the brand effect of consumers, but also facilitate express delivery and sales.

Breakfast common sense

1. Breakfast should be supplemented with sufficient liquid: supplementing the liquid lost overnight is beneficial to the secretion of digestive juice. Drink 150 ml warm water in the morning and have a rest before eating breakfast.

2. Breakfast should be soft but not hard: breakfast should not eat greasy, fried, dry and irritating food, otherwise it will easily lead to indigestion. It is advisable to eat soft and digestible foods, such as milk, soybean milk, noodles and wonton. And it is best to eat some porridge. If you can add some health foods such as lotus seeds, red dates, yams, longan and coix seed to the porridge, the effect will be better.

3. Breakfast should be less than much: overeating will exceed the digestive capacity of the gastrointestinal tract, and food will not be digested and absorbed. Over time, digestive function will decline, gastrointestinal function will be damaged, causing gastrointestinal diseases. In addition, a large number of food residues are stored in the large intestine and decomposed by bacteria in the large intestine, among which phenol, the decomposition product of protein, will enter human blood through the intestinal wall, which is very harmful to human body and prone to vascular diseases. Therefore, you must not eat breakfast, but you should not eat too much.

Tips for eating breakfast

1 About milk

Milk contains almost all kinds of nutrients needed by human body except dietary fiber, which is easy to digest and absorb. It is a breakfast food suitable for all people. But be careful not to drink milk on an empty stomach, or drink more than 500ml of milk at a time, because drinking milk on an empty stomach will turn the high-quality protein in milk into energy consumption as carbohydrate, which is very uneconomical. However, eating too much milk at one time is easy to produce discomfort symptoms such as bloating and diarrhea, which is also not conducive to digestion and absorption. The correct way is to eat some cereals such as bread, steamed bread or porridge before drinking milk, so as to give full play to the excellent role of milk.

2. About coffee

From a nutritional point of view, when you drink coffee for breakfast, the caffeine in it may combine with calcium in the body to form insoluble calcium salt, resulting in the loss of calcium. In the long run, it not only satisfies the taste, but also loses health. If it is difficult to give up drinking coffee for breakfast, I suggest you try. Decaffeinated coffee? It is a relatively reasonable choice.