Use the reward function of WeChat official account.

The main core of WeChat official account operation is content creation. A high-quality content can not only attract more users, but also get more returns. However, rewards are not fixed, which basically depends on the reader's class. For example, an emotional WeChat official account will have a higher number of rewards than a fitness WeChat official account. Moreover, WeChat recently closed Apple's reward function, which also reduced the revenue of this method to some extent.

Use your official WeChat account to get advertising endorsements.

Advertising endorsement, this way is more suitable for some big heads, they have their own fame, more grounded than celebrity endorsement, and are very popular with advertisers. There are only 22 million cosmetics endorsed by papi sauce, and it is not difficult to see how deep the influence of Big V is. Of course, this method is not suitable for general self-media publicity.

Select soft text

At present, part of the main income of WeChat official account comes from receiving soft articles and attracting advertisers with high-quality and highly interactive content. This is indeed a very suitable way of income for content producers, but now many advertisers pay more attention to the level of reading and demand high viscosity from users. It is not realistic to write soft articles and attract users at the same time. Many public websites may attract fans' disgust because of frequent soft articles. This way requires you to coordinate the relationship with readers, otherwise it is likely to be worth the loss.