Dicos is the first western-style fast food franchise brand in China, which originated in Texas in the southern United States, and 1994 appeared in Chengdu, China. Dicos is the most famous crispy fried chicken. Dicos fried chicken is fried in a pan, so the chicken pieces are golden, crisp, delicious and juicy, in sharp contrast to KFC fried chicken.
While retaining its own traditional western-style fast food dishes, Dicos added more vegetables to the dishes according to the needs of China people, introduced rice into restaurants, and launched a rice burger with China catering style. The main drink is China people's favorite tea, not the cola in western fast food. Even in order to satisfy China people's preference for fresh food, it has launched Chinese service.
Faced with the rapid changes in the catering and consumption environment, Dicos has improved the store efficiency and consumer experience through digital transformation on the basis of insisting that products are king. And with the help of membership management system's iteration and consumer data insight, we can find the products that consumers really want.