First, in the process of food packaging design, the configuration of pictures, characters and backgrounds in packaging patterns must be unified. The characters in the package can only have one or two fonts, and the background color is white or standard full color. Packaging design patterns play a considerable role in customer purchase, so it is necessary to attract the attention of buyers as much as possible and guide users to buy and use as much as possible. Want to do food packaging design, no idea.
Second, fully display the goods. This is mainly achieved in two ways. One is to show it with vivid color photos, and clearly explain the object of food consumption to users. This is the most popular food packaging, because at present, most food buyers in China are children and young people, and they need to be intuitive and clear at a glance, so as not to cause economic losses to both sides; The second is to directly indicate the attributes of food, especially the names that reflect the essential attributes of food must be marked on the packaging of novel food, and cannot be replaced by the names invented by themselves. For example, "Keli shelf" must be marked with "biscuits"; "Pie" must be marked as "sandwich cake" and so on. There are specific and detailed text descriptions: there are also relevant descriptive words about the product on the packaging pattern. Now the Ministry of Health has strict requirements on the words on food packaging, which must be compiled in strict accordance with the regulations. The font, color and size of the words used should be unified, and similar words should be placed in a fixed position for buyers to check.
Third, emphasize the image color of goods: not only transparent packaging or fully expressing the inherent color of goods with color photos, but also using more image tones that reflect the categories of goods, so that consumers can have the same cognitive reflection as similar signal reflections, and quickly understand the contents of packaging through colors. At present, enterprises have their own special colors in VI design. When designing patterns, the company's trademarks should try to use standard colors. In the food industry, most colors are red, yellow, blue and white.
Fourth, unified design. There are many kinds of food industry. For a series of product packaging, no matter the variety, specification, packaging size, shape, packaging modeling and pattern design, the same pattern or even the same color is used, giving people a unified impression and letting customers know which brand the product is at a glance.
Fifth, pay attention to efficacy design. The efficacy design of packaging patterns is mainly manifested in the following aspects: protective performance design, including moisture-proof, mildew-proof, moth-proof, earthquake-proof, leak-proof, shatterproof and extrusion-proof; Convenient performance design, including convenience for store display and sales, convenience for customers to carry and use; Sales performance design, that is, without the introduction or demonstration of sales staff, customers can understand the goods only through the "self-introduction" of packaging graphics and texts, so as to decide to buy. The design method of packaging pattern requires simple lines, reasonable color blocks and colors in order to impress consumers. Taking Pepsi as an example, the unified blue tone and proper red collocation form its unique design style, which makes the product known as Pepsi everywhere.
VI. Taboos of Packaging Patterns Taboos of packaging patterns are also a noteworthy issue. Different countries and regions have different customs and values, so they also have their own favorite and taboo patterns. Only when the packaging of the products is adapted to these can it win the recognition of the local market. Taboos in packaging design can be divided into graphics, animals, plants and geometric figures. You can get to know them.