Food, clothing, housing and transportation is the basic of people's lives, so the food industry has always had a great deal of heat, countless practitioners. The following is the "Food and Beverage Industry Analysis Report Template", which is only for reference, welcome to read this article.

Food and Beverage Industry Analysis Report Template (I)

Definition of Leisure Snacks and Scope of the Study

Leisure Snacks are foods that people eat during their leisure and rest time. Leisure snacks as defined in this report mainly include nuts and fried foods, cookies and pastries, candies and chocolates, candied and dried fruits, dairy products, and dried meat and fish.

Industry Overview

Casual snacks are the most mature category in the food industry with the widest consumer coverage.

At present, the average daily turnover of online casual snacks has exceeded xxx million, and continues to grow at a high rate.

Category turnover structure

Casual snacks of the hot category is constantly changing, from candied fruit to nuts, fried food, and then cookies and pastries, respectively, occupied the top of the sales list.

The percentage of sales of candied fruit and candy and chocolate has declined, indicating that high-sugar foods are being replaced and consumers' eating habits are shifting to healthier ones.

Industry turnover growth rate by category

In terms of segmentation, dairy products, as a relatively niche category, is growing rapidly, and has been above 50% until 20xx.

The scale of candied fruit, dried meat and fish, and candy and chocolate has reached stability, with a relatively low growth rate.

Gender Distribution

Like the food industry as a whole, consumers who buy casual snacks are mostly female, and dairy products, cookies and pastries, and candied and dried fruits are all categories consumers love to buy.

By category, dairy products account for the highest percentage of women, while men's share of candy and chocolate and dried meat and fish is relatively high.

Age Distribution

The 23-35-year-old crowd is the main consumer group of casual snacks, and shows a trend of rejuvenation, from 23-35 years old, the proportion of the crowd is increasing.

In terms of sub-categories, candy and chocolate are the most popular among young people aged 23-28, accounting for the relatively highest proportion.

Depth of online shopping

Snacks are dominated by depth users, with dairy products accounting for the relatively highest proportion of depth users and the most frequent online shopping.

Consumption level

Snacks are dominated by advanced consumers, with dairy products accounting for the highest proportion of advanced and high-end users, and the strongest purchasing power online.

Consumption grade

From the point of view of the transaction growth rate, there is a lot of room for growth in the third and fourth tier cities. Although consumers in first and second-tier cities account for the highest percentage, the trend is constantly sinking to third and fourth-tier cities.

Geographic Distribution

The top three in terms of sales share: Zhejiang Province, Jiangsu Province, Guangdong Province. Among them, Guangdong is the most favorite mooncake, and Jiangsu and Zhejiang love cookies, chocolates and pastries.

At the same time, the growth rate of Tibet, Gansu, Qinghai and other economically underdeveloped provinces is high, and the market potential is huge.

Development Overview

Casual snacks industry has entered the era of mobile trend, and mobile sales are growing rapidly. mobile penetration rate exceeded 50% for the first time in October 20xx, and as of September, the mobile penetration rate is close to 70%.

The number of people browsing snacks through mobile exceeded PC for the first time in April 20xx, and the number of transactions exceeded 50% in August 20xx.

Overview of Category Development

By category, the mobile penetration rate of dried meat and fish is higher, while the mobile penetration rate of fried nuts is lower.

Development Overview by Crowd

By crowd, mobile started from women and young people

Consumers with different depth of online shopping and consumption level do not have much difference in the acceptance of mobile, and the mobile penetration rate of deep users and basic consumers is slightly higher than that of other crowds

Development by Region

The mobile penetration rate of dried meat and dried fish is higher than that of dried nuts and fried food.

Business Suggestions

Casual snacks as the development of a more mature category, the proportion of mobile turnover has been increasing in recent years, merchants should seize the opportunity of mobile e-commerce.

In the mobile Internet era, consumer shopping behavior compared to the PC side of the larger changes in the business strategy need to make targeted adjustments.

Young people have become the main consumer of casual snacks, and its proportion is still rising, merchants should focus on this type of users, the development of snacks more popular with young people like the category.

Health is a major trend in the development of the casual snack industry, businesses need to follow this trend, the introduction of more healthy snacks. Casual snacks are a kind of continuous consumption of goods, merchants should do a good job of maintaining the old users, improve consumer loyalty.

Food and Beverage Industry Analysis Report Template (II)

In China, the structural rise in consumer prices, the food industry prices overall higher. Consumer prices in the first half of the year rose x% year-on-year (x% year-on-year in x months, x% year-on-year), or x percentage points higher than the same period last year. By category, food prices rose x% year-on-year, of which grain rose x%, eggs rose xx%, and meat, poultry and their products rose xx%. x month, food prices rose xx% year-on-year. Among them, grain prices rose x%, oil and grease prices rose xx%, meat and poultry and their products prices rose xx%, pork prices rose xx%, fresh egg prices rose xx%, aquatic products prices rose x%, fresh vegetables prices rose x%, fresh fruit prices fell xx%, seasonings prices rose x%.

x quarter of China's food prices higher, the most obvious performance is the huge rise in the price of meat products, x quarter of hog prices rose xx% over the same period last year. The main reason for the rise in food prices is that the world's rising food prices to promote China's food prices high up, and directly pull food prices up, on China's . The total price level and the lives of low-income families have a certain impact.

Food safety issues in China's food exports suffered a credit crisis, the State Administration of Quality Supervision, Inspection and Quarantine "on the export of food plus the application of inspection and quarantine marking of the bulletin" provides for the export of food from x months x need to be added to the quarantine marking. The circulation of food safety management measures "x on the implementation of x, a number of food packaging standards introduced to remove obstacles to the export of food.

Three trends in the development of the food manufacturing industry: the global food price trend to maintain a high, stable growth; the global food three major development trends (health, pleasure, convenience) for China's food manufacturing industry, a clear direction; access to new raw materials to promote China's health food innovation.