When ice cream meets Wenchuang, it produces a new species and a new track! Wenchuang links all industries, as much as possible in Changjiang Wenchuang+.
Not long ago, Sanxingdui Wenchuang ice cream became a hot topic among netizens all over the country. The concentrated reports of many media, including People's Daily, successfully made Wenchuang ice cream go out of the circle and enter the public's field of vision. The popularity of Sanxingdui Wenchuang ice cream has not diminished, and Xi 'an Terracotta Warriors and Horses ice cream searched again, attracting consumers to punch in.
In fact, Wenchuang ice cream is not unusual. As early as 20 17, the Sakura Wenchuang ice cream launched by Beijing yuyuantan park attracted a large number of consumers to queue up to buy it. Later, Wenchuang ice cream began to take scenic spots as the carrier and gradually blossomed all over the country. However, due to the closed sales channels and strong regional products, this small-scale spread of Wenchuang ice cream did not enter the mass consumer market.
202 1 With the popularity of Sanxingdui, Wenchuang ice cream became popular overnight. Netizens from all over the country exposed the local Wenchuang ice cream through social platforms, and suddenly found that there were so many.
With the momentum of Wenchuang ice cream fire in the scenic spot, some ice cream companies are eager to move and want to enter this fiery track. Many consumers also want to know why Wenchuang ice cream is so expensive. There are also some cultural and creative enterprises seeking ice cream processing plants.
From being out of the circle to being sought after, Wenchuang ice cream has gained momentum all the way and has become a new product sought after by young consumers.
Wenchuang ice cream, what do you sell?
Price 15- One Wenchuang ice cream from 25 yuan. Will you buy it? If you put it in an ordinary convenience store, most people will think about it, but you have to queue up in the scenic spot to buy it.
Some people say that there is Wenchuang ice cream in one scenic spot, and other ice creams must not be sold.
Indeed, with its scarcity and uniqueness, Wenchuang ice cream in scenic spots is not only a product, but also a medium to link the emotional value of consumers in scenic spots.
Taking photos and making friends circle is the first thing that most consumers do after buying the scenic spot Wenchuang ice cream, which is of great commemorative value to consumers who may only come once in their lives.
Just like the tourist postcards of that year, the value of Wenchuang ice cream in the scenic spot lies in the scene. Scarcity is another reason why Wenchuang ice cream can sell at a high price.
At present, most wenchuang ice cream is only sold in scenic spots, and it is difficult to buy it in other channels after leaving the scenic spots, which shows that wenchuang ice cream has certain premium ability and sales value.
Relying on the shape highly similar to the scenic spot to close the distance with consumers, the sales in limited areas make it scarce, which is the selling point of Wenchuang ice cream.
Wenchuang ice cream, focusing on content genes
Wenchuang ice cream has certain cultural genes, rather than just attracting consumers through terminal display and personality modeling.
Wenchuang ice cream, which lacks content, sells only a shape. For example, the limited ice cream in the cherry blossom season every year, through the spread of social media, makes the cherry blossom season a scene that consumers pay attention to, and then is willing to pay for the products in this scene.
For another example, in POP MART, the blind box sales model is only a way to stimulate consumers' sales, and its popularity is due to providing consumers with content to release pressure and get surprises through scarce hands-on and uncertain sales methods.
Wenchuang ice cream itself is a product with strong cultural connotation. In order to increase the sales of cultural and creative products, a lot of content marketing is needed.
Wenchuang ice cream, becoming a new track?
Then, at the moment when Wenchuang ice cream is so popular, is Wenchuang+ice cream enough to become a new track?
202 1, De's Ice Cream launched a series of Wenchuang ice cream products co-branded with Shenyang Forbidden City, which was the first to enter the circulation channel. This is also the only ice cream company that produces Wenchuang ice cream at present.
However, a number of Wenchuang ice cream manufacturers said that Wenchuang ice cream will not enter the circulation channel for sale at present.
At present, most wenchuang ice creams on the market are customized in scenic spots. Once it enters the circulation channel, especially the circulation channel covered by non-scenic spots, it is difficult to attract consumers' desire to buy.
Wenchuang ice cream without scenic attributes can enter the circulation market. For example, the plant-shaped Wenchuang ice cream can still be sold in limited scenes, although it still has the attributes of scenic spots.
In addition, it is also important whether Wenchuang ice cream products form content influence in territorial cities. For example, the Terracotta Warriors and Horses Wenchuang Ice Cream in Xi 'an is suitable for purchase in the circulation channel of Xi 'an, because the Terracotta Warriors and Horses, as the symbol of Xi 'an, have a strong content influence. Even if foreign tourists don't go to the Terracotta Warriors, they will buy Terracotta Warriors Wenchuang ice cream.
If a Wenchuang ice cream has a strong content influence, it can enter the circulation channel in a limited area, but it is obviously difficult to realize the nationwide circulation scale in a short time and become a new track.
Wenchuang ice cream is more about selling culture, and cultural attributes are the core of Wenchuang ice cream. Some people say that Wenchuang ice cream is modeled by molds. In fact, behind the modeling of each Wenchuang ice cream is the spread of regional culture. When this kind of ice cream leaves the circle of its cultural influence, it becomes the same as ordinary ice cream.
We can't regard Wenchuang ice cream as a product. After all, it is not only a product to relieve summer heat and thirst, but also a transmission of emotional value and cultural heritage.
Wenchuang links all industries. When ice cream meets Wenchuang, a new species and a new track are created! More likely in Changjiang Wenchuang+.
Compared with the direct tourism orientation in the circle of friends, a vivid Wenchuang ice cream is low-key and implicit. In recent years, this cultural and creative ice cream trend has intensified, and almost every scenic spot has its own masterpiece.
I want to buy all the creative ice cream.
1. forbidden city vertebrate ice cream
From the quiet appearance of cherry blossom ice cream in Yuyuantan, Beijing on 20 17, to the complete appearance of ice cream in the Forbidden City in Beijing on 20 19, and then to the current popularity, this creative ice cream wind has been blowing for four years. One scenic spot after another began to sell Wenchuang ice cream.
Taiwan Province has prepared 15 Wenchuang ice cream, some of which are exquisite and perfect, some are big and some are pure soy sauce. How many have you called?
2. Sanxingdui Ice Cream 10 yuan/piece, Sanxingdui Museum, Guanghan, Sichuan.
During May Day, Sanxingdui, Sichuan Province, which shocked the world with unearthed cultural relics, made two new Wenchuang ice creams based on two bronze masks unearthed in Sanxingdui Sacrificial Pit.
The name is also appropriate. "Bronze flavor" and "unearthed flavor" are actually matcha flavor and chocolate flavor. This kind of "doll head" ice cream is very popular with tourists. After the release of May 11, more than 1,000 yuan was robbed.
It is said that there will be many kinds of ice cream such as "bronze standing man" and "bronze bird head" in the future, and many new flavors will be added: lime, strawberry and so on. This is another reason to punch in at Sanxingdui!
3. City Wall Ice Cream 25 yuan -28 yuan
Two representative ice creams are not enough. Shaanxi Wenchuang ice cream directly organized the army to go out, including the ice cream of the Tang Dynasty ladies, the ice cream of the Big Wild Goose Pagoda, and the ice cream with "city wall flavor". I'm really curious. What is that smell? )
A * * * has 12 models, each with its own exclusive name, but the price is also high. Many tourists say they want to collect a set and take a photo, but they flinch when they hear the price!
4. Tengwangge original ice cream 18 yuan/piece.
In April this year, after a long wait, the only royal building in ancient Jiangnan, Tengwangge, finally produced Wenchuang ice cream, which is the first scenic spot Wenchuang ice cream in Nanchang.
The shape of ice cream draws lessons from Liang Sicheng's sketch of rebuilding Nanchang Wang Teng Pavilion, and even retains the architectural style of "Sanming and Seven Darkness". (that is, it is not just a three-story building on the surface, but a seven-story building. )
"The sunset is lonely in Qi Fei, and the autumn waters are * * * the sky is one color". After eating the ice cream, Wang Bo's poem "Preface to Wang Tengting" is also brilliant and heroic.
Wenchuang ice cream in Shenyang Forbidden City is one of the hottest IP in the first half of this year. Cooperate with the famous brand Deutschland to launch three models at one go.
4. Shenyang Forbidden City Deke United Ice Cream 12.8 yuan/piece.
Each one has its own characteristics. The "Phoenix Tower" with a faint milk flavor is based on the 2D modeling of the Phoenix Tower. Truffle chocolate-flavored "purple gas from the east" plaque is the inscription of emperor Qianlong's imperial pen; Red Flag Armor, which smells like meat and berries, is a typical dress of the Eight Banners in Qing Dynasty, and all three are treasures of Shenyang Forbidden City.
The shape is very careful and the taste is not bad. This is not only available in the Forbidden City in Shenyang, but also online. If you want to eat, you can place your own order and punch in remotely!
5. Wuhan-Yellow Crane Tower
Among all the wenchuang ice creams, the wenchuang ice cream in Wuhan Yellow Crane Tower has a very high degree of restoration. The ice cream in the building is exquisite in texture and realistic in shape, and even the tiles and cornices on it are re-carved, which is a fine sculpture in the ice cream industry.
Peach yogurt flavor/chocolate flavor 15 yuan/piece.
There is also innovation in taste. There are two flavors of chocolate and yogurt and yellow peach, and there is also a little thought hidden inside. The two flavors correspond to the Yellow Crane Tower in the daytime and the Yellow Crane Tower in the evening respectively. Hold the "Little Yellow Crane Tower" and take photos in front of real people, firmly occupying the circle of friends C!
In addition to ice cream, Hubei Provincial Museum also produced a series of cultural relics desserts: mousse, Yue Wang, chocolate bell, Tiramisu and so on. The museum on the tip of the tongue can arrange them right away!
6. Wuxi-Yuantouzhu
This year's cherry blossom season, Wuxi Round Head Pig also brought its own exclusive limited-edition Wenchuang ice cream. Before the cherry blossom season blockbuster can be enjoyed, the little red book is full of ice cream blockbusters.
Sakura Ice Cream 20 yuan/Zhi
One * * * has three flavors: pink strawberry flavor, white vanilla flavor, dark chocolate flavor, and one from 20 yuan, which is quite delicious according to the pro-test of Taiwanese certificate.
It is also beautifully designed, and the surface is engraved with three-dimensional cherry blossoms, cherry blossom viewing building, Changchun Bridge and other unique elements of round-headed bamboo. There is also a picture of cherry blossom viewing on the finished stick, which can be taken home for collection.
7. Wuxi-Lingshan Giant Buddha
Fubao Ice Cream 18 yuan/piece
Who would have thought that this round ice cream shaped like a blessing bag was actually the wenchuang ice cream of the majestic Lingshan Buddha, with a huge contrast!
Bergamot/Lotus Ice Cream 18 yuan/piece
In addition, there are white and fat bergamot and lotus ice cream, especially the word "fu" in bergamot ice cream, which seems to convey all the blessings to you, and the blessings are full after eating.
Don't forget to touch the Buddha's feet when you come to Lingshan in the future, and you can also high-five with the mini bergamot, which will bless your heart.
8. Guang Zhouta ice cream 20 yuan/branch
Guang Zhouta's Wenchuang ice cream can be described as a perfect replica, and the small waistline in the middle is also sunken, but it looks a little pocket-sized, and it feels like two or three bites are gone. A * * * has two flavors: salty and sweet sea salt cheese and sweet strawberry, which are salty in sweetness.
Taiwan Province also wants to ask, if I eat waist, will I have the same waist?
9. Beijing-Forbidden City
When it comes to the masterpiece of Wenchuang ice cream, we have to mention the Forbidden City. Taiwan still remembers the hot search that hung up for several days-"There is an ice cream in the Forbidden City", which is the originator of truth.
The Forbidden City Spine Animal Ice Cream 10 yuan/piece
At first glance, I thought it was a majestic stone lion. In fact, the glazed ridge beast on the eaves of the Forbidden City was made into ice cream, which was really cute. There are four flavors of mango, chocolate, egg milk and matcha, and the price of 10 yuan is also very close to the people.
10. Beijing Capital Museum
Matcha flavor/chocolate flavor 15 yuan/piece
Bo Ju Wei, the treasure of the Capital Museum, is known as "one of the most beautiful bronzes in China" and is also used as the prototype for making ice cream. * * * There are two flavors, matcha and chocolate.
The complex patterns on the original bronzes are still perfectly reproduced on the ice cream. And the taste is unambiguous, mellow and rich, and it is worth a try.
1 1. Beijing-Yuanmingyuan/Yuyuantan
Looking at the whole cultural and creative ice cream industry, Beijing is the city that can make the most cultural and creative ice cream.
Sakura Ice Cream 15 yuan/Root
For example, the cherry blossoms in Yuyuantan, many people may not know that the earliest Wenchuang ice cream wind blew from Yuyuantan. As early as 20 17, there was the first wenchuang ice cream.
12. Peony ice cream 15 yuan/piece.
There is peony ice cream in Jingshan Park, and people have really developed peony flavor.
Lotus Ice Cream in Yuanmingyuan 15 yuan/piece
In order to celebrate the resurrection and flowering of 1 1 ancient lotus seeds unearthed in Yuanmingyuan, a lotus-shaped ice cream was introduced, and its value was not even lame.
13. Shanghai-Oriental Pearl
Oriental Pearl Ice Cream 19.9 yuan/piece
How can Modu, who loves to join in the fun, not participate in the Wenchuang Ice Cream Competition! It sent the Oriental Pearl, one of the three-piece sets in Lujiazui, to "make a difference".
The deep and shallow taste of chocolate and vanilla, I heard that tens of thousands of pieces were sold during the whole May Day period! However, some netizens commented that the Wenchuang ice cream of Oriental Pearl is particularly easy to melt, especially the high temperature in Magic Capital these days. Just take two pictures and it will melt. Attention, everyone!
14. Shanghai-Yuyuan Garden
Strawberry ice cream 18 yuan/piece
Last summer, Shanghai Yuyuan Garden finally sold Wenchuang ice cream! Baohua Building, an iconic ancient building in the park, has become strawberry-flavored ice cream. Not only is the architectural form cleverly restored, but even the small plaque is engraved with words, which shows that a lot of thought has been spent.
Milk-flavored ice cream 18 yuan/piece
Another ice cream was inspired by Jiuqu Bridge, a famous scenic spot in Hu Xin Pavilion. With its warm and snowy appearance, the details of Jiuqu and Eighteen Bends were re-carved. The taste is a classic milk taste, and you can eat the zigzag bridge in your stomach in one bite.
15. Hangzhou Canxue-West Lake Broken Bridge
Broken Bridge Ice Cream 20 yuan /35 yuan/Two.
How can there be no Wenchuang ice cream on the romantic side of the West Lake? Every ice cream designed according to the Ten Scenes of West Lake has a story.
This seemingly ghostly broken bridge remnant snow is actually to take two ice creams apart and put them together again, so that Xu Xian can meet the White Snake. Love spreads in the broken bridge, and sweetness spreads between the teeth. Suggest that single dog, like Taiwan Province, don't buy it, and how to eat an ice cream and cry for other people's love stories!
16. Jinan-Baotu Spring
Baotuquan Ice Cream 20 yuan/Zhi
Wenxuan officially created an ice cream (202 1 1) in the weather of-0/8 degrees. I think there is only one Baotu Spring in Jinan, Shandong Province, but many people still want to have a taste and feel the beauty of Baotu Spring written by Lao She from the tip of their tongue.
Baotu Spring Wenchuang Ice Cream, as the first spring in the world, restores the turbulent spring water and the scene of Guanlan Pavilion, which is very realistic. Pink appearance, the entrance is sweet strawberry milk flavor, I heard that there will be online celebrity ice cream of figures such as Li Qingzhao and Xin Qiji.
17. Suzhou Tiger Hill Ice Cream 15 yuan/piece.
Wenchuang ice cream has been blowing for two or three years, and the price has been rising all the way. Now some scenic spots are really masters of deception. Whether to be creative or blindly follow the trend is worthy of serious consideration in every scenic spot.
What creative and delicious Wenchuang ice cream have you eaten? Welcome to share in the comment area, let Taiwan Province collect it quickly, and let the circle of friends during the Dragon Boat Festival holiday fall!