Enrollment Suggestions
1, the customer group positioning is the most critical
Choice is more important than effort. The same is true for enrollment. In enrollment, the accurate positioning of customer groups can not only help you save a lot of time, but also can be targeted according to customer information to develop relevant promotional strategies, so that customers better understand the characteristics and advantages of your hosting class, bring up your hosting class, can better remember your hosting class name.
2, publicity activities planning new tricks?
Newly opened hosting classes relative to the old hosting classes have no visibility, in order to enroll the most effective, must be in the promotional activities have new tricks, it is best to attract parents to visit the campus or trial class, so that the chances of success will be greatly improved.
In the promotional activities of the leaflet design is also very important, hosting class to provide what services? What are the incentives? Is buy one get one free or free trial class and other words to attract parents eyeballs, but also have some words to package your publicity to provide services, the purpose is to attract parents to the campus.
3, the campus environment and teaching quality is the basis
Even if your customer base positioning and accurate, publicity activities organized by the success, when the parents go to your campus, found that the campus in the dilapidated residential buildings, the campus environment in general, or the child in your custodial class did not have any progress, but instead of contaminated with a lot of bad habits. Then, everything you did before will be like bubbles in the sun, up in smoke.
So, a good school district environment and teaching quality is the foundation, is our bottom line in front of parents. But this is not to say that the school district environment to be how lofty, the teacher qualification must be master teacher how, after all, the wool comes out of the sheep.
The Internet era came, big data, cloud computing has also brought a great impact on the traditional hosting class enrollment. In order to improve the market competitiveness of the hosting class, many hosting classes have also begun to ride the Internet's wind car for network enrollment and self-media enrollment.
4, set up an official website
Build their own local website of their own organization is like starting their own hosting class brand, is your hosting class in the network of living signs, parents want to understand your hosting class as long as you click into the official website on the line.
Campus display, course introduction, teacher team, company culture and so on the official website to show very clearly, as long as the parents want to enroll their children in the hosting class of the Internet search, the first pop-up is your official website. The first thing you need to do is to get your hands on a new computer, and then you'll be able to use the computer to help you with the rest of your life," he said.
5, good use of APP
The rapid development of smart phones has also led to a variety of cell phone APP fire, as long as the use of these APP is also very useful enrollment channels. For example, the volcano video, Yingkai live, microblogging, jitter, interactive bar, Himalaya, Lychee FM and other cell phone software can be hosting a variety of activities organized by the class video, course voice, activity planning are more intuitively displayed in front of parents.
6, WeChat and QQ do not forget?
Nowadays, the chatting tool is basically WeChat and QQ with the highest usage rate, the hosting class and the parents contact in addition to the phone, SMS, many people also choose to use WeChat and QQ, because it is convenient and fast. However, in addition to contacting parents, WeChat and QQ are also a very good way to promote enrollment. Add friends, group sending, take care of the circle of friends, open the hosting class WeChat public number and so on are one of the ways of enrollment publicity.