Let's talk about brand selection. If you prefer to choose one of the many famous tea trademarks in China to join, but the army has not yet started, the grain and grass have moved first, and the store has not opened, you must first recruit such talents as your strategist. It seems that you have paid a high salary several months in advance. After the actual store is opened to profit, you can look back and see that this person has saved you a lot of money. More importantly, this person can help you effectively avoid the trap of joining. Those who don't know how to do this will often take another year or two to make a profit, and the tea shop business is unfathomable. Many people who entered the business at the same time with you can't wait for that day to come and fall into the darkness before dawn.
I know a few such senior tea shop managers, who gave me a lot of advice on joining a tea shop. I summarized a few of them as follows:
You have to shop around to buy things, not to mention joining a tea brand store and spending most of your savings, so you should be more cautious. Here is a brief comparison of several mainstream tea franchise stores, each with its own strengths. I hope it will be useful for you to join brand tea shops.
Tianfu, Huaxiangyuan, Bama and Juxiangchun
First, Tianfu: At present, there are more than 1 100 direct stores in China, and there are no franchise stores, mainly engaged in tea and Tieguanyin. If someone provides Tianfu tea investment service, be careful! There is a great possibility of fooling.
Second, Huaxiangyuan: At present, there are more than 400 franchised stores in China, with an initial fee of 80,000 yuan and a deposit of 30,000 yuan. The contract period is 3 years, and the store is required to be located in the business center, above 150 square meter.
Third, Eight Horses: At present, the total number of direct stores+franchise stores in China is about 600, with the franchise fee ranging from 2 to100,000, and the security deposit ranging from 20,000 to 80,000. The contract period is 3 years, and the store is required to be located in the commercial center, with a floor area of over 20 square meters and a maximum of about 250 square meters.
Fourthly, Juxiangchun: At present, there are 53 franchised stores in China, the initial fee ranges from/kloc-0 to 50,000, and the security deposit ranges from/kloc-0 to 20,000. The contract period is 3 years, and the store is required to be located in the business center, with a floor area of over 1 0 square meter and a maximum of about 380 square meters. Author: Juxiang Spring Tea